February 2014: The Average Facebook Page Performance

quintly February 2014 Is Your Facebook Page Performing Above The Average? This Infographic will help you to find out wether your Facebook Page is performing above the average or not. Therefore, we measured different Key Performance Indicators (KPIS) for various page sizes. For this analysis we have categorized the pages into the following segments: •1-1,000 Fans | Likes • 1,001 - 10,001 Fans | Likes • 10,001 - 100,000 Fans | Likes • 100,001 - 1,000,000 Fans | Likes • 1,000,001 - 10,000,000 Fans | Likes • 10,000,001+ Fans | Likes Average Number Of Facebook Fans The total number of fans is still one of the most important metrics for Facebook marketers. Here you can see if your total number of fans is above the average. 353 1- 1k Fans 328 4,000 1k - 10k Fans 3,856 37,791 10k - 100k Fans 35,075 366.743 100k - 1m Fans 371,857 quintly 3,003,854 1m - 10m Fans 2,739,816 22,951,374 10m+ Fans 21,227,501 February 2014 February 2013 Likes, Comments And Shares Distribution On Own Facebook Posts (in %) This diagram shows you the interaction distribution of posts divided into likes, comments and shares. 10% 13% 13% 11% 10% 5% 5% 10% 9% 7% 100% 84% 85% 80% 78% 80% 1-1k Fans 1k - 10k Fans 10k - 100k Fans 100k - 1m Fans 1m - 10m Fans 10m+ Fans I Likes I Comments Shares Analysis Period: February 2014 Interaction Rate (in %) This chart compares the interactions of a Facebook page irrespective of the amount of their fans. The following formula is used for the calculation: #Comments + #Likes + #Shares 100 #Posts #Fans 1,38 1.18 0.65 0.37 0.44 0.35 0.17 e quintly 0.13 0.11 0.17 0.12 0.10 1- 1k Fans 1k - 10k Fans 10k - 100k Fans 100k - 1m Fans 1m - 10m Fans 10m+ Fans February 2014 February 2013 Avg. Number Of Interactions Per Own Post VS. People Talking About This 100000 1000000 445,775 23,789 86,644 100000 10000 3,523 13,715 10000 1000 618 1,702 1000 130 100 121 100 18 10 10 10 1 1-1k Fans 1k-10k 10k-100k 100k-1m 1m-10m 10m+ Fans 1-1k Fans 1k-10k 10k-100k 100k-1m 1m-10m 10m+ Fans Fans Fans Fans Fans Fans Fans Fans Fans Analysis Period: February 2014 People Talking About This Rate (in %) This graph compares the people talking about value of a Facebook page normalized by the number of fans. The following formula is used for the calculation: #People Talking About This 100 #Fans 5.48 4.66 5.30 4.50 3.97 3.04 3.74 2.97 2.88 2.76 1.94 1.74 quintly 1- 1k Fans 1k - 10k Fans 10k - 100k Fans 100k - 1m Fans 1m - 10m Fans 10m+ Fans February 2014 February 2013 Number Of Own Posts VS. Number Of User Posts 140 1000 922 310 120 113 115 100 108 100 80 63 24 60 52 10 40 25 3 20 100k-1m 1m-10m 10m+ Fans Fans 1-1k Fans 1k-10k 10k-100k 100k-1m 1m-10m 10m+ Fans 1-1k Fans 1k-10k 10k-100k Fans Fans Fans Fans Fans Fans Fans Analysis Period: February 2014 all rights reserved quintly quintly is the professional social media benchmarking and analytics solution to track and compare the performance of your social media marketing activities. Whether you are using Facebook, Twitter, YouTube, Google+, Linkedin, Instagram or all together, quintly visualizes & checks your social marketing success and benchmarks your numbers against your competitors or best practice examples. www.quintly.com e quintly quintly e quintly e quintly