Fast Casual Restaurant Social 100

Fast Casual Social 100 The Fast Casual Social 100 Mid Year 2012 is the first brand and consumer connected report for the Fast Casual restaurant business. This data is especially important as it targets the Fast Casual consumers and the Super User of the restaurant industry. Specifically this report targets a variety of consumer driven data points that can mean success or failure with a Fast Casual restaurant. Fast Casual Top 5 Social Brands The Fast Casual Social 100 Mid Year 2012 is the first brand and consumer connected report for the Fast Casual restaurant business. This data is especially important as it targets the Fast Casual consumers and the Super User of the restaurant industry. Specifically this report targets a variety of consumer driven data points that can mean success or failure with a Fast Casual restaurant. #1 anera #2 #3 TOHN' # 4 #5 WZHICH FIREHOUSE SUBS JJ MEXICANGRILL GOURMET FOUNDED BY FIREMEN SUPERIOR SANDWICHES READ ANDWICHES Panera Bread 190.62 Chipotle 188.96 Jimmy John's 176.86 Firehouse Subs Which Wich 179.0 165.16 Super User - Leading Age Demographics 36% AGE 18-34 19% AGE 18-34 24% AGE 35-49 9% AGE 35-49 FEMALE MALE FEMALE MALE Most connected digital audience of all food segments with an average reach of more than 700 avg. social connections per super user. Top 25 Brands Report of Dining Frequency Per Month Gen YCombined Male/Female 25% 2-3 Times 6+ 2-3 23% 3-4 Times 31% 4-5 Times 4-5 3-4 21% 6+ Times VISITS PER MONTH Super Category Leaders by Most Engaged Restaurant Consumers This category segmentation shows the most engaged consumers in social and activity around these segments for dining out. Sandwich/Salad Bakery Cafe' Ethnic Fresh Mex/Mexican Burger These category segments represented more than 18,420,000 actions in a six month span of social data analytics by www.digitalcoco.com What's for Lunch? Tracking best categories of the super users of dining out a minimum of 4X per month. Social consumers that eat out often are frequenting these top segments. #1 #2 #3 Sandwich/Salad Bakery Cafe' Fresh Mex/Mexican More than 9.7 Million Fast Casual specific consumers tracked during this six month social data analytics by www.digitalcoco.com Top Location Based Trends Average number of check-ins and in-venue mentions enueTrak Top Most Checked in Segment Top Consumer Dėmographic Location Based Activity per Month (LBA) #1 #1 49.3 SANDWICH FEMALE 25-34 VenueTrak is a location based analytic tool of DigitalCoCo that concentrates on in venue social actions and check ins. VenueTrak is a proprietary technology of DigitalCoCo. Fast Casual Culinary Trends #1 #2 # 3 # 4 #5 Local Sourcing Gourmet Items Beverage Deserts Quality Proteins Data based on more than 13,000 menu and culinary search terms over a span of more than 800 Fast Casual restaurant brands. Consumer mentions, recommendations and reference of most popular discussed and interacted with menu topics. Emerging Menu Segments in Past 6 Months #1 #2 # 3 # 4 #5 Burgers + 11% Fresh Mex + 9% Pizza + 6% Sandwiches - 2% Bakery Cafe' - 4% Top segments by social consumer engagement. Engagement qualifies as any digital action that is specific to one of 16 social platforms tracked by DigitalCoCo. Tracking 13.7 Milion U.S. Consumers that mention, share and engage with more than 13,000 key culinary and industry terms. Top Brands by Food Quality # 2 JOW #3 OOUDIN #1 # 4 #5 anera ВАО noodles Ecompany SINCE EXICA URDOU REA hot asian buns Noodles & Co. Wow Bao Boudin Bakery Chipotle Panera Bread Social Consumer Food Quality rankings based on over 13,000 culinary and service terms that define the most loved brands based on Food quality in Fast Casual. Top Brands by Service Quality #1 # 2 #3 # 4 #5 FIREHOUSE SUBS Ireshil noodles EXICAN Ecompany corner bakery FOUNDED BY FIREMEN CAFE Chipotle Firehouse Subs Freshii Corner Bakery Noodles & Co. Social Consumer Service Quality rankings based on over 13,000 culinary and service terms that define the most loved brands based on service quality in Fast Casual. Top Fast Casual Cities most popular by top social consumers engagement location based activities. #1 #2 #3 # 4 Washington DC Denver, CO Dallas, TX Los Angeles, CA Phoenix, AZ Geo location is based on most digital actions taken by the super user of the Fast Casual restaurant business. Based on the top 100 brands. RESTAURANT SOCIAL MEDIA Data set of 13.7 Million Social Consumers in the RSMI Restaurant Social Media Index by DigitalCoCo. INDEX www.rsmindex.com Research and data provided by DigtialCoCo, LLC www.digitalcoco.com CC BY ND Get more restaurant specifiC social consumer data from the largest consumer index of food away from home at 34.5 million U.S. only from DigitalCoCo, LLC Disclaimer: All logos and brand representation used in this info graphic are the respective marks of each brand and protected under copyright law. @mydigitalcoco You Tube youtube.com/mydigitalcocotv facebook.com/mydigitalcoco For more infographics visit www.digitalcoco.com/infographics Mid Year 2012 %23 %23 GRILL %23 Fast Casual Social 100 The Fast Casual Social 100 Mid Year 2012 is the first brand and consumer connected report for the Fast Casual restaurant business. This data is especially important as it targets the Fast Casual consumers and the Super User of the restaurant industry. Specifically this report targets a variety of consumer driven data points that can mean success or failure with a Fast Casual restaurant. Fast Casual Top 5 Social Brands The Fast Casual Social 100 Mid Year 2012 is the first brand and consumer connected report for the Fast Casual restaurant business. This data is especially important as it targets the Fast Casual consumers and the Super User of the restaurant industry. Specifically this report targets a variety of consumer driven data points that can mean success or failure with a Fast Casual restaurant. #1 anera #2 #3 TOHN' # 4 #5 WZHICH FIREHOUSE SUBS JJ MEXICANGRILL GOURMET FOUNDED BY FIREMEN SUPERIOR SANDWICHES READ ANDWICHES Panera Bread 190.62 Chipotle 188.96 Jimmy John's 176.86 Firehouse Subs Which Wich 179.0 165.16 Super User - Leading Age Demographics 36% AGE 18-34 19% AGE 18-34 24% AGE 35-49 9% AGE 35-49 FEMALE MALE FEMALE MALE Most connected digital audience of all food segments with an average reach of more than 700 avg. social connections per super user. Top 25 Brands Report of Dining Frequency Per Month Gen YCombined Male/Female 25% 2-3 Times 6+ 2-3 23% 3-4 Times 31% 4-5 Times 4-5 3-4 21% 6+ Times VISITS PER MONTH Super Category Leaders by Most Engaged Restaurant Consumers This category segmentation shows the most engaged consumers in social and activity around these segments for dining out. Sandwich/Salad Bakery Cafe' Ethnic Fresh Mex/Mexican Burger These category segments represented more than 18,420,000 actions in a six month span of social data analytics by www.digitalcoco.com What's for Lunch? Tracking best categories of the super users of dining out a minimum of 4X per month. Social consumers that eat out often are frequenting these top segments. #1 #2 #3 Sandwich/Salad Bakery Cafe' Fresh Mex/Mexican More than 9.7 Million Fast Casual specific consumers tracked during this six month social data analytics by www.digitalcoco.com Top Location Based Trends Average number of check-ins and in-venue mentions enueTrak Top Most Checked in Segment Top Consumer Dėmographic Location Based Activity per Month (LBA) #1 #1 49.3 SANDWICH FEMALE 25-34 VenueTrak is a location based analytic tool of DigitalCoCo that concentrates on in venue social actions and check ins. VenueTrak is a proprietary technology of DigitalCoCo. Fast Casual Culinary Trends #1 #2 # 3 # 4 #5 Local Sourcing Gourmet Items Beverage Deserts Quality Proteins Data based on more than 13,000 menu and culinary search terms over a span of more than 800 Fast Casual restaurant brands. Consumer mentions, recommendations and reference of most popular discussed and interacted with menu topics. Emerging Menu Segments in Past 6 Months #1 #2 # 3 # 4 #5 Burgers + 11% Fresh Mex + 9% Pizza + 6% Sandwiches - 2% Bakery Cafe' - 4% Top segments by social consumer engagement. Engagement qualifies as any digital action that is specific to one of 16 social platforms tracked by DigitalCoCo. Tracking 13.7 Milion U.S. Consumers that mention, share and engage with more than 13,000 key culinary and industry terms. Top Brands by Food Quality # 2 JOW #3 OOUDIN #1 # 4 #5 anera ВАО noodles Ecompany SINCE EXICA URDOU REA hot asian buns Noodles & Co. Wow Bao Boudin Bakery Chipotle Panera Bread Social Consumer Food Quality rankings based on over 13,000 culinary and service terms that define the most loved brands based on Food quality in Fast Casual. Top Brands by Service Quality #1 # 2 #3 # 4 #5 FIREHOUSE SUBS Ireshil noodles EXICAN Ecompany corner bakery FOUNDED BY FIREMEN CAFE Chipotle Firehouse Subs Freshii Corner Bakery Noodles & Co. Social Consumer Service Quality rankings based on over 13,000 culinary and service terms that define the most loved brands based on service quality in Fast Casual. Top Fast Casual Cities most popular by top social consumers engagement location based activities. #1 #2 #3 # 4 Washington DC Denver, CO Dallas, TX Los Angeles, CA Phoenix, AZ Geo location is based on most digital actions taken by the super user of the Fast Casual restaurant business. Based on the top 100 brands. RESTAURANT SOCIAL MEDIA Data set of 13.7 Million Social Consumers in the RSMI Restaurant Social Media Index by DigitalCoCo. INDEX www.rsmindex.com Research and data provided by DigtialCoCo, LLC www.digitalcoco.com CC BY ND Get more restaurant specifiC social consumer data from the largest consumer index of food away from home at 34.5 million U.S. only from DigitalCoCo, LLC Disclaimer: All logos and brand representation used in this info graphic are the respective marks of each brand and protected under copyright law. @mydigitalcoco You Tube youtube.com/mydigitalcocotv facebook.com/mydigitalcoco For more infographics visit www.digitalcoco.com/infographics Mid Year 2012 %23 %23 GRILL %23