Facebook - Which Ads Perform Best.

Facebook What are the best ad types? Average Click Through Rate (CTR) By Ad Type Number of clicks divided by number of impressions per ad. Application 0.04% Action Story 0.02% Event RSVP 0.02% Inline Like 0.03% Mobile App Install Ad 1.72% Page Post 2.03% Sponsored App Action Story 0.34% Sponsored Page Like Story 0.30% Sponsored Page Post Action Story 2.13% Sponsored Page Post Like Story 2.32% Sponsored Place Check-In Story 3.20% |||||||||||||||||||I||||||||TII|||| 2% 3% 0% 1% 4% Average Cost Per Click (CPC) By Ad Type Total cost divided by number of clicks per ad. Application $0.30 Action Story $0.22 Event RSVP $0.29 Inline Like $0.19 Mobile App Install Ad $0.32 Page Post $0.23 Sponsored App Action Story $0.58 Sponsored Page Like Story $0.39 Sponsored Page Post Action Story $0.11 Sponsored Page Post Like Story $0.15 Sponsored Place Check-In Story $0.04 T'|||||||||'|||||||| ||||||||||IT||||||| $0.40 $0 $0.20 $0.60 $0.80 Average Cost Per Impression (CPM) By Ad Type Total cost divided by number of impressions per ad, multiplied by 1000. Application $0.20 Action Story $0.10 Event RSVP $0.15 Inline Like $0.19 Mobile App Install Ad $5.68 Page Post $4.00 Sponsored App Action Story $1.91 Sponsored Page Like Story $1.44 Sponsored Page Post Action Story $3.64 Sponsored Page Post Like Story $4.58 Sponsored Place Check-In Story $6.27 ||||||||| |I|||||||| |||||||||| |||||||||| | $0 $2 $4 $6 $8 Facebook Ad Type Insights Click-through rates are above average for sponsored ad types, including Sponsored Place Check-In Stories and Sponsored Page Póst Like Stories. Application, Click ads, Event RSVPS and Inline Likes receive very small click-through rates, but are all very cheap in terms of cost per impressions. Mobile App Install Ads have above-average cost per click and cost per impression. Sponsored App Action Stories cost 25% more per App Install compared to their non-sponsored counterpart but drive App Installs at a 5 .7x higher rate. LINCHPINSEO SMALL BUSINESS DIGITAL AGENCY salesforce Source: salesforcemarketingcloud.com/resources/ebooks/the-facebook-ads-benchmark-report/