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Facebook, Twitter, LinkedIn – Is Your Social Media Marketing Campaign On Track?

Is your social media campaign on track? Asking questions doesn't always increase Make sure you ГСС interaction rate stick to the Timeline image Don't remove negative comments - respond appropriately Add free YouTube & Twitter apps to EE Posting between 1pm - 4pm results in the highest average click throughs (weekly) Don't guidelines post for the sake of it Avoid posting at weekends You are entering Facebook Pop. 901m users your company page Study people - find out Photos Facebook: Interacting on a more personal level with contacts, 'Pages' house all the information about your brand or your company in one place generate 200% higher interaction Include calls Asking users to 'like' gets 216% higher interaction rate what your audience is to action within top 4 sharing apps covers rate Tweets in afternoon or earlier in week Research If you see content Don't talk about yourself through a brand account Use Twitter lists to hashtags to understand which are remember have best chance to achieve high CTR (1pm – 3pm) to reference divide your followers: customers/ competitors most Stalk your competitors through (private) the users - suitable for You are entering Twitter Pop. 360m users Be warned: don't steal your sector People aren't Twitter lists Avoid always who they say they are Links placed Tweets later in 25% through RT 'please Use 'via' Optimum tweets Posting after 8pm are between afternoon tweets get 120-130 characters hours have to increase most clicks higher CTR CTR Twitter: Best For short, to the point updates, monitoring conversations about your brand and finding potential customers Don't always take each social score literally - research where & who they "The top 3 influence platforms: Klout, Kred & Peerindex influence. Correct spelling & grammar is essential Don't have a random photo. This image should represent you or your brand Use the new features to establish Increase how to Distribute connections to Only post relevant your blog posts in You are entering assess the LinkedIn in raise brand most active awareness through 'People You May company updates applicable to your industry & followers group pages to drive Pop. 161m users groups Be professional Know' feature traffic - remember this Add is a business network Products & Services to brand pages to prove brand validity Share relevant content with all followers through company status updates Create a group so LinkedIn: The main portal for businesses and professionals to establish online presence. Linkedin is 4 times better than Facebook & you can lead discussions about your industry Twitter for driving B2B leads. RETURN ON.DIGITAL Sources: Momentus Media, 2012 (http://momentusmedia.com) Hubspot Blog, 2012 (http://blog.hubspot.com/) Bitly, 2012 (http://blog.bitly.com/) Buddy Media, 2012 (http://www.buddymedia.com/newsroom/blog/) Return On Digital, 2012 (www.returnondigital.com) RETURN ONDIGITAL COPYRIGHT 2012. WwW.RETURNONDIGITAL.COM

Facebook, Twitter, LinkedIn – Is Your Social Media Marketing Campaign On Track?

shared by sheriffgbailey on Jul 20
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As a brand marketer looking to impress your clients with innovative and results-driven social media campaigns, it’s important that you keep an eye on the basics. The glittering lure of ‘new’ ...

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