Facebook Timeline Overview Infographic

facebook.Timeline Edelman Timeline makes it more possible than ever to be creative and play in a visually stimulating, chronological format. PROFILE PHOTO COVER PHOTO O calls to action (ie. contests) Now a square image-ideal for a simple logo or emblem that people associate with your company. O price or purchase info O contact info Ø reference Facebook functions (ie. "like us") showcase your brand/product V make visually appealing TIMELINE APPS Starbucks 29,075,905 likes 339,062 talking about this - 4,531,456 were here MESSAGES (optional) O Like Message Formerly known as "tabs", found in the left sidebar column. Food/Beverages Win are the nremicr roaster and retailer of saecialty coffee in the world since 1971. Fans can now message the brand directly. • Photos always appears first 29m • Following three "applications" may be selected by page admins allows for better one-on-one community management About Photos Likes Starbucks Card International • Additional apps accessed through dropdown menu Highlights A requires monitoring Post 6 Friends Like Starbucks O Photo Write something.. LIKES APP Starbucks PINNED POSTS Tuesday Elisha McCallum posted about Starbucks in her link. 2 January More publicly available engagment stats The eternal question, hot or iced? Can "pin" a post to the top of your feed for up to 7 days-great for promoting contests & initiatives. for anyone thinking that Starbucks is giving away free $50 giftcards, they aren't! It's a scam. https://www.facebook.com/starbuckscanada Starbucks Canada FRIEND POSTS To inspire and nurture the human spirit- one person, one cup, and one neighborhood at a time. Visit our website: http://www.starbucks.com/ Follow us on Twitter: http://www.twitter.com/StarbucksCanada Check out: http://www.betterofficecoffee.ca/ Page: 292,137 like this. Canada Posts about your brand by user's friends-socializes the page content Like Comment Share Recent Posts by Others on Starbucks See all FAN POSTS Dayana Lindoro Ba Cuantoo el yava chiip taMaNoo granDee?? 2 minutes ago Sylvia Niederschmidt WONDERFUL COFFEE Posts from fans have been tucked into a discrete box, allowing brand posts to retain visual dominance. Like - Comment - Share D1,609 4 minutes ago 6 33,763 people like this. Edgar Bernardo Mendoza El Cafe me pone de tan buen humos, lastima que me . 7 minutes ago O view all 15,088 comments Write a comment. More Posts STARRED POSTS A Starbucks added 19 photos to the album Howard Schultz's trip to Rwanda. 28 lune 2009 "Star" a post to feature it across the full width of Timeline Like Comment Share Ô9,190 Q959 Opened in 1971 We opened our first store in Seattle's Pike Place Market. MILESTONES STARBUCKS Use milestones to tell your company or brand story. Fresh Roasted Daily in Seattle Retail - Wholesale - Restaurants Like - Comment O 156 Q 12 But the addition of Timeline isn't the only change Facebook is making.. Starbucks facebook a Search Leigh Peterson Find friends Home- Starbucks Starbucks Card O Like Send them a Starbucks Card eGift on Facebook It's like posting their favorite beverage on your friend's wall. Jane Goldwen Starbucks rve just sent you $5 to use at Starbucks APPLICATION PAGES e at You've received a Starbucks Card eGift Jane wants to treat you to your favorite beverage at Starbucks. Redeem your Starbucks Card eGift now. O 30 seconds ago via Starbucks Like - Comment Give a Gift! Formerly known as "tabs", applications are now displayed at the full canvas width of 810px. This allows content more breathing room and creative freedom for application design moving forward. Facebook lets you say Happy Birthday or I'm Thinking of You. With a Starbucks Card eGift, you can add a Starbucks trip to that sentiment. It's a virtual Starbucks Card you send on Facebook. Choose the amount, write a message and deliver it right to their wall. Give an eGift today • Can no longer act as "welcome" or "landing" pages • Can still be fan-gated Manage your Starbucks Card You do it right here on Facebook. Check your balance, count the Stars you've earned for My Starbucks Rewards or set up auto-reload - all while you catch up with friends. Get Started My Starbucks Rewards O MYSTARBUCKS REWARDS It's our way of giving you more of what you love, by turning your frequent visits into rewards like free drinks. Find aut more 1• Chat (3) Furthermore... NEWSFEED VISIBILITY ADVERTISING Only 16% of your page followers see your content in their newsfeed on any given day (due to the Facebook edgerank algorithm driving the newsfeed). • Ad length just got shorter-self-serve ads must be 90 characters or less • Premium ads-enhanced home page ads, ads that appear in users' newsfeeds based on social connections, and logout ads • Reach generator-pay to play model for brands with 500K fans or more- allows your content to be seen by more members of your audience • Use a page post ad to advertise an application or tab-craft a 90 character post on the page that links to the application (max 90 characters) IMPROVE YOUR VISIBILITY: • Build visually impactful content, use photos, videos, links and curated content- it has a bigger footprint, lasts longer in Facebook's edgerank, and can generate 2x more engagement • Time your content to be distributed when your users are most active, therefore raising the chances of your content being seen • Use page post ads to help surface your content • Train your audience to watch for your content (create regular features, build expectation, etc.) • Use the open graph subscription technology • Reach generator ads-available for pages with 500,000 or more fans (guarantees 75% audience reach/month) МOBILE • Educate your audience to highlight your stories in their news feed 40% Ads can now be targeted to mobile users and will appear in the body of users' newsfeeds. • Educate your audience to create a favourite pages list • Create a scavenger hunt/contest that requires your fans to go through content on your timeline to enter a contest, get a reward of Facebook users are mobile app users* *Source: Facebook, Enders Analysis ADMIN PANEL MANAGEMENT TOOLS • Notifications-view and respond to all page activity • Fan post moderation-deny/allow posts before they appear in timeline Insights-view your high-level page performance data • Messages-respond to private messages (if activated) • Activity log-star, hide, delete, change date of posts from the activity log admin panel • Post-date timeline posts- queue up content to post at a later date/time facebook.Timeline Edelman Timeline makes it more possible than ever to be creative and play in a visually stimulating, chronological format. PROFILE PHOTO COVER PHOTO O calls to action (ie. contests) Now a square image-ideal for a simple logo or emblem that people associate with your company. O price or purchase info O contact info Ø reference Facebook functions (ie. "like us") showcase your brand/product V make visually appealing TIMELINE APPS Starbucks 29,075,905 likes 339,062 talking about this - 4,531,456 were here MESSAGES (optional) O Like Message Formerly known as "tabs", found in the left sidebar column. Food/Beverages Win are the nremicr roaster and retailer of saecialty coffee in the world since 1971. Fans can now message the brand directly. • Photos always appears first 29m • Following three "applications" may be selected by page admins allows for better one-on-one community management About Photos Likes Starbucks Card International • Additional apps accessed through dropdown menu Highlights A requires monitoring Post 6 Friends Like Starbucks O Photo Write something.. LIKES APP Starbucks PINNED POSTS Tuesday Elisha McCallum posted about Starbucks in her link. 2 January More publicly available engagment stats The eternal question, hot or iced? Can "pin" a post to the top of your feed for up to 7 days-great for promoting contests & initiatives. for anyone thinking that Starbucks is giving away free $50 giftcards, they aren't! It's a scam. https://www.facebook.com/starbuckscanada Starbucks Canada FRIEND POSTS To inspire and nurture the human spirit- one person, one cup, and one neighborhood at a time. Visit our website: http://www.starbucks.com/ Follow us on Twitter: http://www.twitter.com/StarbucksCanada Check out: http://www.betterofficecoffee.ca/ Page: 292,137 like this. Canada Posts about your brand by user's friends-socializes the page content Like Comment Share Recent Posts by Others on Starbucks See all FAN POSTS Dayana Lindoro Ba Cuantoo el yava chiip taMaNoo granDee?? 2 minutes ago Sylvia Niederschmidt WONDERFUL COFFEE Posts from fans have been tucked into a discrete box, allowing brand posts to retain visual dominance. Like - Comment - Share D1,609 4 minutes ago 6 33,763 people like this. Edgar Bernardo Mendoza El Cafe me pone de tan buen humos, lastima que me . 7 minutes ago O view all 15,088 comments Write a comment. More Posts STARRED POSTS A Starbucks added 19 photos to the album Howard Schultz's trip to Rwanda. 28 lune 2009 "Star" a post to feature it across the full width of Timeline Like Comment Share Ô9,190 Q959 Opened in 1971 We opened our first store in Seattle's Pike Place Market. MILESTONES STARBUCKS Use milestones to tell your company or brand story. Fresh Roasted Daily in Seattle Retail - Wholesale - Restaurants Like - Comment O 156 Q 12 But the addition of Timeline isn't the only change Facebook is making.. Starbucks facebook a Search Leigh Peterson Find friends Home- Starbucks Starbucks Card O Like Send them a Starbucks Card eGift on Facebook It's like posting their favorite beverage on your friend's wall. Jane Goldwen Starbucks rve just sent you $5 to use at Starbucks APPLICATION PAGES e at You've received a Starbucks Card eGift Jane wants to treat you to your favorite beverage at Starbucks. Redeem your Starbucks Card eGift now. O 30 seconds ago via Starbucks Like - Comment Give a Gift! Formerly known as "tabs", applications are now displayed at the full canvas width of 810px. This allows content more breathing room and creative freedom for application design moving forward. Facebook lets you say Happy Birthday or I'm Thinking of You. With a Starbucks Card eGift, you can add a Starbucks trip to that sentiment. It's a virtual Starbucks Card you send on Facebook. Choose the amount, write a message and deliver it right to their wall. Give an eGift today • Can no longer act as "welcome" or "landing" pages • Can still be fan-gated Manage your Starbucks Card You do it right here on Facebook. Check your balance, count the Stars you've earned for My Starbucks Rewards or set up auto-reload - all while you catch up with friends. Get Started My Starbucks Rewards O MYSTARBUCKS REWARDS It's our way of giving you more of what you love, by turning your frequent visits into rewards like free drinks. Find aut more 1• Chat (3) Furthermore... NEWSFEED VISIBILITY ADVERTISING Only 16% of your page followers see your content in their newsfeed on any given day (due to the Facebook edgerank algorithm driving the newsfeed). • Ad length just got shorter-self-serve ads must be 90 characters or less • Premium ads-enhanced home page ads, ads that appear in users' newsfeeds based on social connections, and logout ads • Reach generator-pay to play model for brands with 500K fans or more- allows your content to be seen by more members of your audience • Use a page post ad to advertise an application or tab-craft a 90 character post on the page that links to the application (max 90 characters) IMPROVE YOUR VISIBILITY: • Build visually impactful content, use photos, videos, links and curated content- it has a bigger footprint, lasts longer in Facebook's edgerank, and can generate 2x more engagement • Time your content to be distributed when your users are most active, therefore raising the chances of your content being seen • Use page post ads to help surface your content • Train your audience to watch for your content (create regular features, build expectation, etc.) • Use the open graph subscription technology • Reach generator ads-available for pages with 500,000 or more fans (guarantees 75% audience reach/month) МOBILE • Educate your audience to highlight your stories in their news feed 40% Ads can now be targeted to mobile users and will appear in the body of users' newsfeeds. • Educate your audience to create a favourite pages list • Create a scavenger hunt/contest that requires your fans to go through content on your timeline to enter a contest, get a reward of Facebook users are mobile app users* *Source: Facebook, Enders Analysis ADMIN PANEL MANAGEMENT TOOLS • Notifications-view and respond to all page activity • Fan post moderation-deny/allow posts before they appear in timeline Insights-view your high-level page performance data • Messages-respond to private messages (if activated) • Activity log-star, hide, delete, change date of posts from the activity log admin panel • Post-date timeline posts- queue up content to post at a later date/time facebook.Timeline Edelman Timeline makes it more possible than ever to be creative and play in a visually stimulating, chronological format. PROFILE PHOTO COVER PHOTO O calls to action (ie. contests) Now a square image-ideal for a simple logo or emblem that people associate with your company. O price or purchase info O contact info Ø reference Facebook functions (ie. "like us") showcase your brand/product V make visually appealing TIMELINE APPS Starbucks 29,075,905 likes 339,062 talking about this - 4,531,456 were here MESSAGES (optional) O Like Message Formerly known as "tabs", found in the left sidebar column. Food/Beverages Win are the nremicr roaster and retailer of saecialty coffee in the world since 1971. Fans can now message the brand directly. • Photos always appears first 29m • Following three "applications" may be selected by page admins allows for better one-on-one community management About Photos Likes Starbucks Card International • Additional apps accessed through dropdown menu Highlights A requires monitoring Post 6 Friends Like Starbucks O Photo Write something.. LIKES APP Starbucks PINNED POSTS Tuesday Elisha McCallum posted about Starbucks in her link. 2 January More publicly available engagment stats The eternal question, hot or iced? Can "pin" a post to the top of your feed for up to 7 days-great for promoting contests & initiatives. for anyone thinking that Starbucks is giving away free $50 giftcards, they aren't! It's a scam. https://www.facebook.com/starbuckscanada Starbucks Canada FRIEND POSTS To inspire and nurture the human spirit- one person, one cup, and one neighborhood at a time. Visit our website: http://www.starbucks.com/ Follow us on Twitter: http://www.twitter.com/StarbucksCanada Check out: http://www.betterofficecoffee.ca/ Page: 292,137 like this. Canada Posts about your brand by user's friends-socializes the page content Like Comment Share Recent Posts by Others on Starbucks See all FAN POSTS Dayana Lindoro Ba Cuantoo el yava chiip taMaNoo granDee?? 2 minutes ago Sylvia Niederschmidt WONDERFUL COFFEE Posts from fans have been tucked into a discrete box, allowing brand posts to retain visual dominance. Like - Comment - Share D1,609 4 minutes ago 6 33,763 people like this. Edgar Bernardo Mendoza El Cafe me pone de tan buen humos, lastima que me . 7 minutes ago O view all 15,088 comments Write a comment. More Posts STARRED POSTS A Starbucks added 19 photos to the album Howard Schultz's trip to Rwanda. 28 lune 2009 "Star" a post to feature it across the full width of Timeline Like Comment Share Ô9,190 Q959 Opened in 1971 We opened our first store in Seattle's Pike Place Market. MILESTONES STARBUCKS Use milestones to tell your company or brand story. Fresh Roasted Daily in Seattle Retail - Wholesale - Restaurants Like - Comment O 156 Q 12 But the addition of Timeline isn't the only change Facebook is making.. Starbucks facebook a Search Leigh Peterson Find friends Home- Starbucks Starbucks Card O Like Send them a Starbucks Card eGift on Facebook It's like posting their favorite beverage on your friend's wall. Jane Goldwen Starbucks rve just sent you $5 to use at Starbucks APPLICATION PAGES e at You've received a Starbucks Card eGift Jane wants to treat you to your favorite beverage at Starbucks. Redeem your Starbucks Card eGift now. O 30 seconds ago via Starbucks Like - Comment Give a Gift! Formerly known as "tabs", applications are now displayed at the full canvas width of 810px. This allows content more breathing room and creative freedom for application design moving forward. Facebook lets you say Happy Birthday or I'm Thinking of You. With a Starbucks Card eGift, you can add a Starbucks trip to that sentiment. It's a virtual Starbucks Card you send on Facebook. Choose the amount, write a message and deliver it right to their wall. Give an eGift today • Can no longer act as "welcome" or "landing" pages • Can still be fan-gated Manage your Starbucks Card You do it right here on Facebook. Check your balance, count the Stars you've earned for My Starbucks Rewards or set up auto-reload - all while you catch up with friends. Get Started My Starbucks Rewards O MYSTARBUCKS REWARDS It's our way of giving you more of what you love, by turning your frequent visits into rewards like free drinks. Find aut more 1• Chat (3) Furthermore... NEWSFEED VISIBILITY ADVERTISING Only 16% of your page followers see your content in their newsfeed on any given day (due to the Facebook edgerank algorithm driving the newsfeed). • Ad length just got shorter-self-serve ads must be 90 characters or less • Premium ads-enhanced home page ads, ads that appear in users' newsfeeds based on social connections, and logout ads • Reach generator-pay to play model for brands with 500K fans or more- allows your content to be seen by more members of your audience • Use a page post ad to advertise an application or tab-craft a 90 character post on the page that links to the application (max 90 characters) IMPROVE YOUR VISIBILITY: • Build visually impactful content, use photos, videos, links and curated content- it has a bigger footprint, lasts longer in Facebook's edgerank, and can generate 2x more engagement • Time your content to be distributed when your users are most active, therefore raising the chances of your content being seen • Use page post ads to help surface your content • Train your audience to watch for your content (create regular features, build expectation, etc.) • Use the open graph subscription technology • Reach generator ads-available for pages with 500,000 or more fans (guarantees 75% audience reach/month) МOBILE • Educate your audience to highlight your stories in their news feed 40% Ads can now be targeted to mobile users and will appear in the body of users' newsfeeds. • Educate your audience to create a favourite pages list • Create a scavenger hunt/contest that requires your fans to go through content on your timeline to enter a contest, get a reward of Facebook users are mobile app users* *Source: Facebook, Enders Analysis ADMIN PANEL MANAGEMENT TOOLS • Notifications-view and respond to all page activity • Fan post moderation-deny/allow posts before they appear in timeline Insights-view your high-level page performance data • Messages-respond to private messages (if activated) • Activity log-star, hide, delete, change date of posts from the activity log admin panel • Post-date timeline posts- queue up content to post at a later date/time facebook.Timeline Edelman Timeline makes it more possible than ever to be creative and play in a visually stimulating, chronological format. PROFILE PHOTO COVER PHOTO O calls to action (ie. contests) Now a square image-ideal for a simple logo or emblem that people associate with your company. O price or purchase info O contact info Ø reference Facebook functions (ie. "like us") showcase your brand/product V make visually appealing TIMELINE APPS Starbucks 29,075,905 likes 339,062 talking about this - 4,531,456 were here MESSAGES (optional) O Like Message Formerly known as "tabs", found in the left sidebar column. Food/Beverages Win are the nremicr roaster and retailer of saecialty coffee in the world since 1971. Fans can now message the brand directly. • Photos always appears first 29m • Following three "applications" may be selected by page admins allows for better one-on-one community management About Photos Likes Starbucks Card International • Additional apps accessed through dropdown menu Highlights A requires monitoring Post 6 Friends Like Starbucks O Photo Write something.. LIKES APP Starbucks PINNED POSTS Tuesday Elisha McCallum posted about Starbucks in her link. 2 January More publicly available engagment stats The eternal question, hot or iced? Can "pin" a post to the top of your feed for up to 7 days-great for promoting contests & initiatives. for anyone thinking that Starbucks is giving away free $50 giftcards, they aren't! It's a scam. https://www.facebook.com/starbuckscanada Starbucks Canada FRIEND POSTS To inspire and nurture the human spirit- one person, one cup, and one neighborhood at a time. Visit our website: http://www.starbucks.com/ Follow us on Twitter: http://www.twitter.com/StarbucksCanada Check out: http://www.betterofficecoffee.ca/ Page: 292,137 like this. Canada Posts about your brand by user's friends-socializes the page content Like Comment Share Recent Posts by Others on Starbucks See all FAN POSTS Dayana Lindoro Ba Cuantoo el yava chiip taMaNoo granDee?? 2 minutes ago Sylvia Niederschmidt WONDERFUL COFFEE Posts from fans have been tucked into a discrete box, allowing brand posts to retain visual dominance. Like - Comment - Share D1,609 4 minutes ago 6 33,763 people like this. Edgar Bernardo Mendoza El Cafe me pone de tan buen humos, lastima que me . 7 minutes ago O view all 15,088 comments Write a comment. More Posts STARRED POSTS A Starbucks added 19 photos to the album Howard Schultz's trip to Rwanda. 28 lune 2009 "Star" a post to feature it across the full width of Timeline Like Comment Share Ô9,190 Q959 Opened in 1971 We opened our first store in Seattle's Pike Place Market. MILESTONES STARBUCKS Use milestones to tell your company or brand story. Fresh Roasted Daily in Seattle Retail - Wholesale - Restaurants Like - Comment O 156 Q 12 But the addition of Timeline isn't the only change Facebook is making.. Starbucks facebook a Search Leigh Peterson Find friends Home- Starbucks Starbucks Card O Like Send them a Starbucks Card eGift on Facebook It's like posting their favorite beverage on your friend's wall. Jane Goldwen Starbucks rve just sent you $5 to use at Starbucks APPLICATION PAGES e at You've received a Starbucks Card eGift Jane wants to treat you to your favorite beverage at Starbucks. Redeem your Starbucks Card eGift now. O 30 seconds ago via Starbucks Like - Comment Give a Gift! Formerly known as "tabs", applications are now displayed at the full canvas width of 810px. This allows content more breathing room and creative freedom for application design moving forward. Facebook lets you say Happy Birthday or I'm Thinking of You. With a Starbucks Card eGift, you can add a Starbucks trip to that sentiment. It's a virtual Starbucks Card you send on Facebook. Choose the amount, write a message and deliver it right to their wall. Give an eGift today • Can no longer act as "welcome" or "landing" pages • Can still be fan-gated Manage your Starbucks Card You do it right here on Facebook. Check your balance, count the Stars you've earned for My Starbucks Rewards or set up auto-reload - all while you catch up with friends. Get Started My Starbucks Rewards O MYSTARBUCKS REWARDS It's our way of giving you more of what you love, by turning your frequent visits into rewards like free drinks. Find aut more 1• Chat (3) Furthermore... NEWSFEED VISIBILITY ADVERTISING Only 16% of your page followers see your content in their newsfeed on any given day (due to the Facebook edgerank algorithm driving the newsfeed). • Ad length just got shorter-self-serve ads must be 90 characters or less • Premium ads-enhanced home page ads, ads that appear in users' newsfeeds based on social connections, and logout ads • Reach generator-pay to play model for brands with 500K fans or more- allows your content to be seen by more members of your audience • Use a page post ad to advertise an application or tab-craft a 90 character post on the page that links to the application (max 90 characters) IMPROVE YOUR VISIBILITY: • Build visually impactful content, use photos, videos, links and curated content- it has a bigger footprint, lasts longer in Facebook's edgerank, and can generate 2x more engagement • Time your content to be distributed when your users are most active, therefore raising the chances of your content being seen • Use page post ads to help surface your content • Train your audience to watch for your content (create regular features, build expectation, etc.) • Use the open graph subscription technology • Reach generator ads-available for pages with 500,000 or more fans (guarantees 75% audience reach/month) МOBILE • Educate your audience to highlight your stories in their news feed 40% Ads can now be targeted to mobile users and will appear in the body of users' newsfeeds. • Educate your audience to create a favourite pages list • Create a scavenger hunt/contest that requires your fans to go through content on your timeline to enter a contest, get a reward of Facebook users are mobile app users* *Source: Facebook, Enders Analysis ADMIN PANEL MANAGEMENT TOOLS • Notifications-view and respond to all page activity • Fan post moderation-deny/allow posts before they appear in timeline Insights-view your high-level page performance data • Messages-respond to private messages (if activated) • Activity log-star, hide, delete, change date of posts from the activity log admin panel • Post-date timeline posts- queue up content to post at a later date/time facebook.Timeline Edelman Timeline makes it more possible than ever to be creative and play in a visually stimulating, chronological format. PROFILE PHOTO COVER PHOTO O calls to action (ie. contests) Now a square image-ideal for a simple logo or emblem that people associate with your company. O price or purchase info O contact info Ø reference Facebook functions (ie. "like us") showcase your brand/product V make visually appealing TIMELINE APPS Starbucks 29,075,905 likes 339,062 talking about this - 4,531,456 were here MESSAGES (optional) O Like Message Formerly known as "tabs", found in the left sidebar column. Food/Beverages Win are the nremicr roaster and retailer of saecialty coffee in the world since 1971. Fans can now message the brand directly. • Photos always appears first 29m • Following three "applications" may be selected by page admins allows for better one-on-one community management About Photos Likes Starbucks Card International • Additional apps accessed through dropdown menu Highlights A requires monitoring Post 6 Friends Like Starbucks O Photo Write something.. LIKES APP Starbucks PINNED POSTS Tuesday Elisha McCallum posted about Starbucks in her link. 2 January More publicly available engagment stats The eternal question, hot or iced? Can "pin" a post to the top of your feed for up to 7 days-great for promoting contests & initiatives. for anyone thinking that Starbucks is giving away free $50 giftcards, they aren't! It's a scam. https://www.facebook.com/starbuckscanada Starbucks Canada FRIEND POSTS To inspire and nurture the human spirit- one person, one cup, and one neighborhood at a time. Visit our website: http://www.starbucks.com/ Follow us on Twitter: http://www.twitter.com/StarbucksCanada Check out: http://www.betterofficecoffee.ca/ Page: 292,137 like this. Canada Posts about your brand by user's friends-socializes the page content Like Comment Share Recent Posts by Others on Starbucks See all FAN POSTS Dayana Lindoro Ba Cuantoo el yava chiip taMaNoo granDee?? 2 minutes ago Sylvia Niederschmidt WONDERFUL COFFEE Posts from fans have been tucked into a discrete box, allowing brand posts to retain visual dominance. Like - Comment - Share D1,609 4 minutes ago 6 33,763 people like this. Edgar Bernardo Mendoza El Cafe me pone de tan buen humos, lastima que me . 7 minutes ago O view all 15,088 comments Write a comment. More Posts STARRED POSTS A Starbucks added 19 photos to the album Howard Schultz's trip to Rwanda. 28 lune 2009 "Star" a post to feature it across the full width of Timeline Like Comment Share Ô9,190 Q959 Opened in 1971 We opened our first store in Seattle's Pike Place Market. MILESTONES STARBUCKS Use milestones to tell your company or brand story. Fresh Roasted Daily in Seattle Retail - Wholesale - Restaurants Like - Comment O 156 Q 12 But the addition of Timeline isn't the only change Facebook is making.. Starbucks facebook a Search Leigh Peterson Find friends Home- Starbucks Starbucks Card O Like Send them a Starbucks Card eGift on Facebook It's like posting their favorite beverage on your friend's wall. Jane Goldwen Starbucks rve just sent you $5 to use at Starbucks APPLICATION PAGES e at You've received a Starbucks Card eGift Jane wants to treat you to your favorite beverage at Starbucks. Redeem your Starbucks Card eGift now. O 30 seconds ago via Starbucks Like - Comment Give a Gift! Formerly known as "tabs", applications are now displayed at the full canvas width of 810px. This allows content more breathing room and creative freedom for application design moving forward. Facebook lets you say Happy Birthday or I'm Thinking of You. With a Starbucks Card eGift, you can add a Starbucks trip to that sentiment. It's a virtual Starbucks Card you send on Facebook. Choose the amount, write a message and deliver it right to their wall. Give an eGift today • Can no longer act as "welcome" or "landing" pages • Can still be fan-gated Manage your Starbucks Card You do it right here on Facebook. Check your balance, count the Stars you've earned for My Starbucks Rewards or set up auto-reload - all while you catch up with friends. Get Started My Starbucks Rewards O MYSTARBUCKS REWARDS It's our way of giving you more of what you love, by turning your frequent visits into rewards like free drinks. Find aut more 1• Chat (3) Furthermore... NEWSFEED VISIBILITY ADVERTISING Only 16% of your page followers see your content in their newsfeed on any given day (due to the Facebook edgerank algorithm driving the newsfeed). • Ad length just got shorter-self-serve ads must be 90 characters or less • Premium ads-enhanced home page ads, ads that appear in users' newsfeeds based on social connections, and logout ads • Reach generator-pay to play model for brands with 500K fans or more- allows your content to be seen by more members of your audience • Use a page post ad to advertise an application or tab-craft a 90 character post on the page that links to the application (max 90 characters) IMPROVE YOUR VISIBILITY: • Build visually impactful content, use photos, videos, links and curated content- it has a bigger footprint, lasts longer in Facebook's edgerank, and can generate 2x more engagement • Time your content to be distributed when your users are most active, therefore raising the chances of your content being seen • Use page post ads to help surface your content • Train your audience to watch for your content (create regular features, build expectation, etc.) • Use the open graph subscription technology • Reach generator ads-available for pages with 500,000 or more fans (guarantees 75% audience reach/month) МOBILE • Educate your audience to highlight your stories in their news feed 40% Ads can now be targeted to mobile users and will appear in the body of users' newsfeeds. • Educate your audience to create a favourite pages list • Create a scavenger hunt/contest that requires your fans to go through content on your timeline to enter a contest, get a reward of Facebook users are mobile app users* *Source: Facebook, Enders Analysis ADMIN PANEL MANAGEMENT TOOLS • Notifications-view and respond to all page activity • Fan post moderation-deny/allow posts before they appear in timeline Insights-view your high-level page performance data • Messages-respond to private messages (if activated) • Activity log-star, hide, delete, change date of posts from the activity log admin panel • Post-date timeline posts- queue up content to post at a later date/time