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Facebook by the Numbers

facebook. by the numbers Potential investors are doing the math on figures released ahead of its expected $5 billion stock market float Users... If Facebook were a country... 845 million - monthly users around the world (Dec 2011) > 425 million - monthly users who used Facebook mobile products (Dec 2011) 79% of worldwide monthly users live outside USA and Canada > 100 billion - number of friend connections on Facebook (Dec 2011) > 250 million .it would have the third largest population in the world after China and India. - average number of photos uploaded each day in last three months of 2011 1: China - 1,336,718,015 2: India - 1,189,172,906 2.7 billion 3: Facebook - 845,000,000 - average number of Likes and Comments each day in last three months of 2011 4: USA - 313,232,044 Source: CIA World Factbook; July 2011 estimates Monthly active users (millions) Location Dec 2009 Dec 2010 Dec 2011 Worldwide 360 608 845 USA & Canada 112 154 179 Asia 62 138 212 Europe 117 183 229 Rest of world 69 133 225 Money $3.71 billion $1 billion - total revenue in 2011 - profit after tax in 2011 Revenue ($ millions) Profit after tax ($ millions) 2011 3,711 2010 1,974 2009 2011 2009 2010 229 1,000 777 606 Where the money comes from $3.15 billion Advertising revenues ($ millions) - what Facebook made from advertising in 2011 2011 85% 2010 3,154 - proportion of Facebook's total revenue from advertising in 2011 (2010: 95%, 2009: 98%) 1,868 2009 764 $557 million - what it made from payments such as sales of Zynga's virtual goods and other fees in 2011 Payments & other fees ($ millions) 2011 12% 557 - proportion of Facebook's total revenue from Zynga payments 56% 2009 2010 - proportion of total revenue from advertisers and payments in USA (2010: 62%, 2009: 67%) 13 106 Employees (full time) 2009 2010 2011 1,218 2,127 3,200 All data from Facebook's registration statement to the US Securities and Exchange Commission, filed on February 1, 2012 Mark Zuckerberg, founder 27 Dear investor, - age (average age of executive team: 38; oldest 44) Facebook was not originally created to be a company. It was built to accomplish a social mission – to make the world more open and connected. Simply put: we don't build services to make money; we make money to build better services. $1487,362 - salary, bonus and other compensation in 2011 $1 - annual salary from Jan 1, 2013 We think a more open and connected world will help create a stronger economy with more authentic businesses that build better products and services. I look forward to building something great together. 28.4% - proportion of Facebook's shares he owns 56.9% - proportion of Facebook's voting shares he owns gR 88 The Infographics Agency www.infographicsagency.com

Facebook by the Numbers

shared by infographicsagency on Feb 08
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Potential investors are doing the math on figures released ahead of Facebook's expected $5 billion stock market float. This infographic sets out the key figures.

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