Facebook in the Middle East and North Africa

socialbakers MIDDLE EAST AND NORTH AFRICA ON FACEBOOK AT THE END OF 2012 NUMBER OF ACTIVE USERS BY NOVEMBER 2012 LEBANON IRAQ 2.4 M 1.6 M TUNISIA 3.3 M PALESTINE 0.9 M KUWAIT MOROCCO 5.0 M JORDAN 2.5 M 0.9 M EGYPT 11.9 M BAHRAIN 0.4 M QATAR 0.7 M ALGERIA 4.0 M UAE 3.3 M LIBYA 0.7 M SAUDI ARABIA 5.9 M OMAN 0.6 M YEMEN 0.5 M MENA USERS 44 M 4% OF TOTAL FACEBOOK USERS ARE RESIDING IN THE MENA COUNTRIES FACEBOOK POPULATION IN THE MENA COUNTRIES FB USERS 1000 M * MONTHLY ACTIVE USERS 21 NEW REGISTRATIONS PER MINUTE I 18 - 24 36 % + 3.4 M AGE DISTRIBUTION I 25 - 34 32 % + 3.5 M I 35 - 44 11% + 1.3 M I 16 -17 9 % + 0.8 M I OTHER 12 % + 1.0 M MALE / FEMALE USER RATIO 35 % - · 65% FEMALE USERS MALE USERS KEY FACEBOOK STATISTICS TOP 10 INDUSTRIES RANKED BY AVERAGE FACEBOOK PAGE SIZE * Average Page size by Number of Fans Industry Questions Response Rate Media 0: 431 27.7 % Ecommerce 369 79.4 % Airlines X 297 75.8 % FMCG 213 35.9 % Telecom 201 53.3 % Automotive . 200 57.4 % Beauty 153 63.3 % Electronics 116 68.5 % Fashion 101 59.6 % Alcohol 44 Only 1 Question Received TOP 10 FASTEST MOVING BRANDS ON FACEBOOK * Mobinil + 156.5 UJES - Almarai + 155.0 Samsung Egypt + 140.1 Vodafone Egypt + 137.1 Emirates + 131.8 Nokia Egypt + 126.7 7up Egypt + 123.7 Rotana + 118.4 Hardee's Arabia +112.6 nasair sJo ulu + 110.6 TOP 5 BRANDS IN JORDAN RANKED BY AVERAGE ENGAGEMENT RATE * Engagement Rate Number of Fans Royal Jordanian Airlines 0,291 % 159.0 Zain Jordan 0.254 % 277.1 Swatch 0.144 % 91.9 Roznamti 0.115 % 44.2 LG Jordan ن در ألا يج ل! - 0.103 % 60.3 * FIGURES IN THOUS ANDS TOP POSTS BY BRANDS IN MENA COUNTRIES Amr UeJes - Almarai shared a photo Most Liked Post Almara 17th November 2012 e 077 k Likes ol05k Comments جزبها 00 3k Shares 9. 16 % Engagement Rate اات Oman 18th November 2012 shared a photo Most Engaging Post On the occasion of Oman's 42nd National Day we are giving out 42,000 118 7 % Engagement Rate Sindbad miles to 4 lucky winners, one every week over the next month. To participate in the draw click on this link and win! http://www.facebook.com/omanair/app_129592653859843 0 12k Likes 010 1 k Comments Like Register Win 00 1 k Shares 42,000 Sindbad Miles OMAN AIR On the occasion of Oman's 42nd National Day we are giving away 42,000 Sindbad Miles to 4 lucky winners, one every week over the next month. To participate in the draw, 'Like' and register to win! Infographic Details Data Range: October 28, 2012 - November 26, 2012 Engagement Rate: Calculated as the average number of likes, comments and shares per post on a given day, divided by the total number of Fans for the page. It reflects the percentage of your Fan base that interacts on average with your post. Response Rate: The percentage of user wall posts that get responded to by the company. socialbakers www.socialbakers.com