Facebook Generates Business for Companies That Use It!

FACEBOOK SURVEY 2011 Facebook Generates Business for Companies That Use It A recent survey of small business owners was conducted to discover how businesses are using Facebook pages. The results show that, while only half of respondents use the social network, a significant number of users report increased revenue as a result. AROUND HALF OF BUSINESSES SURVEYED USE FACEBOOK The majority of businesses surveyed were small, having less than five employees. Number of Employees 39% 7% 46% 1-5 6 - 10 For all respondents, and 50% 50% sole ownership 5% 4% 11 - 50 say they do not. over 50 say they have a Facebook page, HOW BUSINESSES CREATE THEIR PAGES Of those who have a Facebook page, over 3/4 of them set it up themselves, indicating that proficiency with social media is growing among small business owners. 77.5% 16.3% 3.5% 2.7% Did it themselves through Facebook Used a do-it-yourself Facebook business page builder tool Hired a professional or agency to develop it Other For the businesses that used a D.IY page builder tool, the most popular services were: 42.3% 15.4% 11.5% Pagemodo Buddy Media Wix 10.6% 20.2% FaceltPages Other For nearly 20% of all small businesses surveyed, their Facebook page was designed before their company website. Which came first, your website or Facebook page? 67% Website came first 19.5% Facebook came first 19% Designed them at the same time HOW FACEBOOK GENERATES BUSINESS Businesses that use Facebook for business engage in the following activities: 85% 62.4% 46% 27.2% 23% Share basic information about the business Share content like videos/pictures Have conversations with customers Hold contests/ giveaways Customer support One of the most commonly-cited benefits is increased web traffic for the business. say that they eof trafic say their Facebook Page generates more traffic than their website. This of businesses report that a amount o portion of the new go to their business website from their Facebook profile. visitors convert 47% 43% traffic isn't just for show, either. 48.1% into customers. Even among the businesses that did not see increased sales, almost none are planning to decrease use in the next six months. In the next six months, use of Facebook for businesses purposes will: 73% Stay the 25.4% Decrease 1.6% Increase same BUSINESSES NOT USING FACEBOOK Among businesses that do not have a Facebook page, the most common reason given was a lack of time to create and manage one. 32.7% 18% 17.5% 17.2% 14.5% I would like to have one, but I have not had the time to get I don't understand how a Facebook business page will help my business. I don't think my customers are or Facebook. I would ke to have one. but I don't understand how to get one. I've never heard of a Facebook business page. YES, within the Despite confusion over the service and lack of available time, over 60 percent of these businesses plan to get a Facebook page in the next 12 months. 13.3% next 12 months 16% NO. plans to build a Facebook 39.3% YES, within the next six months YES, within the 31.3% next month pagemodo SOURCE WER.COM