Facebook Friend Purchasing Influence

How Do Friend Recommendations Influence Purchasing? ADMIT ONE Q: Have you ever purchased something based on a recommendation from a Friend on Facebook? 18-24 25-34 35-44 45-54 55-64 65+ Females 25-34 (13.4%) and 35-44 20% 13.4% 14.7% 12.0% 9.7% (14.7%) were most likely to make 8.2% 9.4% 7.9% 4.5% 6.3% 5.4% 3.8% 3.8% yes! 0% a purchase based on a Facebook friend's recommendation. 20% 75.7% 77.4% 69.4% 69.4% 65.3% 66.2% 70.9% 65.8% 71.9% 62.7% 73.4% 76.4% no 40% Males aged 18-24 and 45-54 were the least. 60% 20.0% 25.7% 17.2% 26.1% I don't Males most likely to purchase based on 19.7% 30.4% 16.1% 31.0% 20.5% 12.9% 18.7% 18.3% use Facebook a Facebook friend's recommendation are aged 18-24 (9.7%) 20% 12.9% 9.7% 9.3% 20% 6.5% 8.3% 9.7% 10.3% 0% In the U.S., the Northeast 0% has the highest percentage 20% 71.1% 70.1% 73.1% 64.0% of people who don't use 20% 70.5% 72.5% 68.5% 40% Facebook - but it has the 40% highest percentage of 60% 60% 23.1% people (12.9%) likely to 22.4% 20.3% 17.6% make a purchase based 21.2% 17.8% 21.2% 80% on a Facebook friend's 100% recommendation. URBAN RURAL SUBURBAN People in rural areas of the U.S. are most likely to use Facebook (82.2%), but suburbanites are most likely to purchase based on a friend's recommendation (10.3%). Data collected in a Google Survey of 1,016 respondents in February 2013. Margin of error varies by sample but is no greater than +/-8%. 108283