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Facebook EdgeRank 101

POSTROCKET PRESENTS EDGERANK 101 CLASS IS NOW IN SESSION. WHAT IS EDGERANK? EDGERANK IS THE ALGORITHM USED BY FACEBOOK TO DETERMINE WHERE AND WHAT POSTS APPEAR ON EACH INDIVIDUAL USER'S NEWSFEED. THE THREE VARIABLES THAT MAKE UP THIS ALGORITHM ARE AFFINITY, WEIGHT, AND TIME DECAY. Σύ, W. D. AFFINITY AFFINITY MEASURES THE RELATIONSHIP BETWEEN THE NOTE THAT AFFINITY IS ONE-WAY. VIEWING USER AND THE CREATOR OF THE STORY. THE INTERACTING HEAVILY WITH CLOSER THE RELATIONSHIP, THE HIGHER THE SCORE. ANOTHER USER WILL INCREASE THE CHANCE OF THEIR STORIES THIS WAY, YOUR NEWSFEED WILL PRIORITIZE STORIES APPEARING ON YOUR NEWSFEED FROM, LET'S SAY, YOUR BROTHER, OVER SOME BUT YOUR STORIES WON'T WEIRDO WHO ADDED YOU A FEW YEARS AGO. NECESSARILY APPEAR ON THEIRS. NO ONE LIKES USER C USER A FREQUENTLY INTERACTS THUS USER B'S STORIES ARE MORE WITH USER B BUT DOES NOT LIKELY TO APPEAR IN USER A'S INTERACT WITH USER C. NEWSFEED THAN USER C'S STORIES WEIGHT DIFFERENT TYPES OF POSTS CARRY DIFFERENT ENGAGEMENT FROM OTHER USERS ALSO WEIGHTS. THE HIGHER THE WEIGHT, THE HIGHER FACTOR INTO THE POST'S WEIGHT. SO A PLAIN TEXT UPDATE WITH MULTIPLE LIKES THE SCORE. IN ORDER, THEY RANK: AND COMMENTS CAN CARRY MORE PHOTOS/VIDEOS COMBINED WEIGHT THAN A PHOTO POST LINKS WITH NO ENGAGEMENT DESPITE THE INITIAL WEIGHT OF THE POSTS. PLAIN TEXT UPDATES TIP: REACH MORE FANS BY USING NEW FEATURES. WHY? PHOTO POST TEXT POST FACEBOOK ASSIGNS HIGHER WEIGHTS TO NEW FEATURES TO ENCOURAGE USAGE. TIME-DECAY PHOTO POST TEXT POST +NO ENGAGEMENT + COMMENTS BY HOW OLD IS THE POST? AS A POST AGES, IT MUTUAL FRIENDS + LIKĖS BY MUTUAL CONTINUALLY LOSES VALUE. THIS WAY, YOUR FRIENDS NEWSFEED WILL ALWAYS REMAIN FRESH WITH RECENT NEWS. HOW QUICKLY THE POST LOSES VALUE, OR "DECAYS" IS ALSO DEPENDENT ON THE FACEBOOK USER. FOR EXAMPLE, IF YOU ONLY LOG IN ONCE A WEEK, STORIES THAT ARE A FEW DAYS OLD STILL HAVE A CHANCE OF APPEARING ON YOUR NEWSFEED. WHY DOES EDGERANK MATTER? 96 OF FANS DON'T GO BACK TO A BRAND'S FACEBOOK PAGE AFTER INITIAL ENGAGEMENT *IF THEY EVEN GO TO YOUR PAGE TO BEGIN WITH 40-150X, AND YOUR POST IS MORE LIKELY TO REACH YOUR FANS IN THE NEWSFEED THAN YOUR PAGE 10.5 BILLION MINUTES TOTAL 27/ OF ALL TIME SPENT ON FACEBO0K PER IS SPENT LOOKING AT THE DAY NEWSFEED THAT'S 2,835,000,000 MINUTES PER DAY* *AND THAT'S NOT EVEN INCLUDING MOBILE! BUT HOW MUCH TIME IS THAT REALLY? FACEBOOK NEWSFEED ABC + MSNBC + YAHOOI NEWS + CNN NEWYORK TIMES + HUFFINGTON POST abc + MAL NBC IN THE UNITED STATES, PEOPLE SPEND MORE TIME ON THE FACEBOOK NEWSFEED THAN THESE SIX MAJOR NEWS SITES... COMBINED. ...BUT TIME # EXPOSURE ONLY OF YOUR FANS WILL SEE YOUR POSTS ON AVERAGE SO... HOW DO YOU IMPROVE YOUR PAGE'S EDGERANK? 6 TIPS AND STATISTICS STRAIGHT FROM FACEBOOK 0KEEP IT SHORT 60% MORE LIKES. POSTS BETWEEN 100 AND 250 CHARACTERS GET COMMENTS, AND SHARES THAN POSTS OVER 250 CHARACTERS. 2 BE VISUAL POSTING PHOTO ALBUMS, PHOTOS, AND VIDEOS GET 180/, 120%.AND 100% MORE ENGAGEMENT RESPECTIVELY. THAT'S WHY POSTROCKET ALLOWS YOU TO EASILY UPLOAD/EDIT/POST PHOTOS DIRECTLY FROM OUR DASHBOARD. TIP: TRY POSTING A LINK AS A PHOTO WITH THE ARTICLE TITLE AND URL IN THE CAPTION. (THIS SHOULD INCREASE REACH) 3 ASK FOR WHAT YOU WANT ASKING SIMPLE OPINION-DRIVEN QUESTIONS OR "FILL-IN-THE-BLANKS" WILL BRING IN 407 MORE ENGAGEMENT THAN THE AVERAGE POST. 4POST DAILY REMEMBER THAT 46 OF YOUR FANS AREN'T COMING BACK TO YOUR PAGE, SO POSTING FREQUENTLY IS THE ONLY WAY TO CONSISTENTLY REACH THEM. BE RELEVANT, BUT NOT PUSHY POSTS RELATED TO, BUT NOT DIRECTLY ABOUT YOUR BRAND, PERFORM BEST. FOR EXAMPLE, IF YOU'RE A MUFFIN SHOP, YOUR POSTS SHOULD BE ABOUT RECIPIES AND BAKING TIPS -NOT POLITICS,RELIGION, OR CATS. O BE TIMELY TEST OUT DIFFERENT TIMES TO FIND THE BEST TIMES FOR YOUR AUDIENCE - AND THEN STICK WITH THEM. TIP: OVERALL, PEOPLE ENGAGE WITH PAGES MOST FROM 9PM TO 10PM, WITH THE 18-24 YEAR OLD DEMOGRAPHIC MOST ACTIVE AT THAT TIME. NEED HELP WITH REACHING MORE FANS ON YOUR FACEBOOK PAGE? POST SMARTER, EASIER, AND BETTER WITH POSTROCKET! GETPOSTROCKET.COM FACEBOOK.COM/POSTROCKET @POSTROCKET HTTP://FACEBOOK.COM/BUSINESS/BUILD HTTP://ADS.AK.FACEBOOK.COM/ADS/FACEBOOKADS/PAGES_PRODUCT_GUIDE_022812.PDF HTTP://ADS.AK.FACEBOOK.COM/ADS/FACEBOOKADS/PAGES_OVERVIEW.PDF HTTP://FBREP.COM//COLLATERAL/PAGE_PUBLISHING BEST PRACTICES.PDF HTTP://FBREP.COM//SMB/PAGE_POST_BEST_PRACTICES.PDF HTTP://ADS.AK.FACEBOOK.COM/ADS/FACEBOOKADS/BEST_PRACTICE_GUIDE_042811 10.PDF HTTP://FBREP.COM//SMB/PAGE_INSIGHTS_GUIDE.PDF HTTP://WWW.COMSCORE.COM/PRESS EVENTS/PRESENTATIONS WHITEPAPERS/2011/THE POWER OF LIKE HOW BRA NDS_REACH_AND INFLUENCE_FANS THROUGH SOCIAL_MEDIA_MARKETING HTTP://BRANDGLUE.COM/ABOUT-NFO HTTP://WWW.FACEBOOK-STUDIO.COM/NEWS/ITEM/PAGE-PUBLISHING-THAT -DRIVES-ENGAGEMENT HTTP://SEC.GOV/ARCHIVES/EDGAR/DATA/1326801/000119312512034517/D287954DS1.HTM HTTP://BLOG.NIELSEN.COM/NIELSENWIRE/ONLINE MOBILE/MAY-2012-TOP-U-S-WEB-BRANDS-AND-NEWS-WEBSITES/ DESIGNED BY POSTROCKET PRODUCTION

Facebook EdgeRank 101

shared by itsmikemags on Sep 18
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A breakdown of Facebook EdgeRank, answering three main questions: What is EdgeRank? Why does it matter? and How can you improve it?

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PostRocket

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Social Media
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