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Facebook Contests by the Numbers

Facebook Contests by the Numbers by 57.7% of surveyed Page Admins have created a Facebook contest on their Page Did the contest help GOALS? YES! 82.4% you meet your What was the goal of your contest? 44% Increase Fans/Likes 28.7% 30% Increase Loyalty 19% Collect Data Average increase in Likes Other 7% after creating a Facebook Page contest Sweepstakes What Photo Contest type of contest Contest received the most entries? Essay Contést Video Did you Fan-Gate the Contest? YES52.6% NO47.4% What type of INCENTIVE no1 was most no EFFECTIVE? no 6 Grand Prize (iPad, Plasma TV, Cruise) no 4 Reduced Cost of Item Free Period of Service T-shirts- Fan of the Week Posting Other Promotional Item Data: userbase October 2011 by

Facebook Contests by the Numbers

shared by ShortStackLabs on Nov 02
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This survey was conducted by ShortStack ( and reviews and analyzes the reasons and outcomes of conducting Facebook contests for businesses.




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