Facebook Ads - Are They Worth It?

FACEBOOK AD PERFORMANCE BY INDUSTRY 01 A MILLION ADS AND OVER 114 BILLION IMPRESSIONS WERE ANALYZED THIS SOCIAL REPORT ANALYZED THE © 2013 TOP 25 COUNTRIES GLOBALLY DATA ANALYZED AND TOP 5 COUNTRIES PER JAN 1, 2013 - MAR 31, 2013 REGION (Americas, EMEA and APAC). Advertising and Consulting Averages .068% $0.22 $0.16 $0.76 .027% Click Through Rate Cost Per Click Cost Per Impression Cost Per Like Page Like Rate Automotive Averages .297% $0.34 $0.66 $1.13 .050% Click Through Rate Cost Per Click Cost Per Impression Cost Per Like Page Like Rate |Clothing and Fashion Averages .254% $0.08 $0.36 $0.84 .084% Click Through Rate Cost Per Click Cost Per Impression Cost Per Like Page Like Rate Consumer Packaged Goods Averages .255% $0.30 $0.82 $0.65 .046% Click Through Rate Cost Per Click Cost Per Impression Cost Per Like Page Like Rate Dating Averages .027% $0.38 $0.10 $NA NA% Click Through Rate Cost Per Click Cost Per Impression Cost Per Like Page Like Rate Deals Averages .165% $0.39 $0.23 $0.83 .046% Click Through Rate Cost Per Click Cost Per Impression Cost Per Like Page Like Rate Entertainment Averages .439% $0.26 $0.78 $0.56 .030% Click Through Rate Cost Per Click Cost Per Impression Cost Per Like Page Like Rate Finance Averages .239% $0.21 $0.43 $0.69 .029% Click Through Rate Cost Per Click Cost Per Impression Cost Per Like Page Like Rate Food and Beverage Averages .217% $0.21 $0.65 $0.34 .031% Click Through Rate Cost Per Click Cost Per Impression Cost Per Like Page Like Rate Gaming Averages .110% $0.30 $0.38 $0.54 .029% Click Through Rate Cost Per Click Cost Per Impression Cost Per Like Page Like Rate General Retail Averages .502% $0.31 $1.39 $1.23 .108% Click Through Rate Cost Per Click Cost Per Impression Cost Per Like Page Like Rate Health and Beauty Averages .433% $0.36 $1.00 $1.17 .050% Click Through Rate Cost Per Click Cost Per Impression Cost Per Like Page Like Rate Non-Profit Averages .205% $0.19 $0.52 $0.38 .040% Click Through Rate Cost Per Click Cost Per Impression Cost Per Like Page Like Rate Other Online Services Averages .386% $0.23 $1.89 $0.87 .021% Click Through Rate Cost Per Click Cost Per Impression Cost Per Like Page Like Rate Publishing Averages .790% $0.22 $1.75 $0.58 .046% Click Through Rate Cost Per Click Cost Per Impression Cost Per Like Page Like Rate Sports Averages .283% $0.36 $0.98 $0.68 .043% Click Through Rate Cost Per Click Cost Per Impression Cost Per Like Page Like Rate Technology Averages .205% $0.20 $0.38 $0.38 .016% Click Through Rate Cost Per Click Cost Per Impression Cost Per Like Page Like Rate Telecom Averages .919% $0.34 $1.39 $1.57 .096% Click Through Rate Cost Per Click Cost Per Impression Cost Per Like Page Like Rate Travel and Leisure Averages .263% $0.35 $0.72 $1.08 .026% Click Through Rate Cost Per Click Cost Per Impression Cost Per Like Page Like Rate LINCHPINSEO SMALL BUSINESS DIGITAL AGENCY salesforce salesforcemarketingcloud.com/resources/ebooks/the-facebook-ads-benchmark-report/