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Facebook Ad Specifications and Dimensions

Home CHEAT SHEET: AD SIZES AND DIMENSIONS News Feed Ads Ad Placement in the Desktop News Feed facebook -facebook Ad Placement in the Right Column of Facebook There are mainly 9 types of ads; * App ad * Domain ad * Event ad * Page like ad * Page post text ad * Offer ad * Page post link ad * Page post photo ad * Page post video ad Except for App ad and Domain ad, for all the other ad types, there are 3 types of ad placement; • Desktop News Feed • Mobile News Feed • Right Column of Facebook News Feed Ads Event ad SPONSORED See All For your ad to render the best in all ad placements, we recommend App ad the following creative: • Text: 90 characters • Event title: 25 characters • Image ratio: 8:3 • Image size: 1200x450px For your ad to render the best in all ad placements, we recommend Title(1-2 lines (depending on length)) the following creative: Text(500 characters, remainder truncated) • Text: 90 characters • Image ratio: 1.39:1 Image aspect ratio 8:3 • Image size: 1200x864px Title(25 characters) Image specs in ad; 400x150px Text(90 characters) O If the uploaded image is smaller than 400x150px or no Thumbnail 100x72px Image aspect ratio 1.39:1 image is uploaded, then the ad will render without an image Address Up to 1 line(depending on title length) Join Domain ad Date & Time(1 line) 2,398 people are going For your ad to render the best in Sponsored e all ad placements, we recommend the following creative: • Text: 90 characters It Like Comment A Share • Image ratio: 1.39:1 • Image size: 1200x864px Offer ad For your ad to render the best in all ad placements, we recommend the following creative: • Text: 90 characters • Image ratio: 1.91:1 Title(25 characters) • Offer Title: 25 characters Domain link(1 line) • Image size: 1200x627px Text(90 characters) Thumbnail Title(1-2 lines (depending on length)) 100x72px Text(500 characters, remainder truncated) Image aspect ratio 1.91:1 Event ad Title(25 characters) Image specs in ad; 400x209px Page name(1 line, if applicable) 90 characters, remainder truncated Thumbnail 100x72px Date and time(1 line, under image) Expiration date-(up to 1 line (depending on title length) Get Offer Sponsored e Offer ad It Like Comment - Share Title(25 characters) Page name(1 line) Page like ad 90 characters, remainder truncated Thumbnail For your ad to render the best in all ad placements, we recommend 100x72px the following creative: • Text: 90 characters • Image ratio: 8:3 • Image size: 1200x450px ABCD likes This Page It Like Page Hide Page like ad Title(1-2 lines (depending on length)) Text(90 characters) Custom title(25 characters, if applicable) Page name(1 line) Image aspect ratio 8:3 90 characters Thumbnail 100x72px Image specs in ad; 400x150px If the image is smaller than 400x150 px, then the ad will render with a smaller 100x72px image Like ABCD likes This Page(Page Name) Page post link ad Page category-(up to 1 line (depending on length of Page name) Link Title(25 characters) Domain link(1 line) Sponsored e It Like Comment - Share 90 characters, remainder Thumbnail truncated 100x72px Page post link ad For your ad to render the best in all ad placements, we recommend the following creative: • Text: 90 characters • Image ratio: 1.91:1 Page post photo ad • Link Title: 25 characters • Image size: 1200x627px Title(25 characters, if applicable) Domain link(1 line) Title(1-2 lines (depending on length)) 90 characters, remainder Text(500 characters, remainder truncated) Domain link(1 line) truncated Thumbnail Image aspect ratio 1.91:1 Up to 120x120px aspect ratio 1:1 at the tallest. This depends on the specs of the uploaded image Image specs in ad; 400x209px O 1642 Q 20 D 39 If the uploaded image is smaller than 400x209 px, then it will render as 154x154 or 90x90px (the largest available size) This will scale to fit the longest edge at 618px Page post text ad Sponsored e Links to external video like YouTube; Image is limited to 90x90 px It Like Comment A Share Title(25 characters, if applicable) 90 characters, remainder truncated Page post photo ad O 1642 Q 20 D 39 For your ad to render the best in all ad placements, we recommend the following creative: • Text: 90 characters • Image ratio: 4:3 • Image size: 1200x900px Page post video ad Title(1-2 lines (depending on length)) Title(25 characters, if applicable) Text(500 characters, remainder truncated) 90 characters, remainder truncated Thumbnail image aspect ratio: up to 1:1 at tallest depending on the specs of the uploaded image Image Aspect Ratio: up to 1:1 at the tallest. This depends on the specs of the uploaded image Max video size and length; 1 GB, 20 minutes Image specs in ad; Up to 400x400px (This will scale to fit the longest edge at 400px) Image specs in ad: up to 128x128px. This will scale to fit the longest edge at 128px Like Image specs If It's a multi-image story; • 2 or 4 photos; >3 or 5-9 photos; > Album created stories; 196x196px for each photo 129x129px for each photo 3 photos at 129x129px; 1 photo at 398x264px TIPS Sponsored e IMAGES FOR It Like Comment - Share FACEBOOK PROMOTED POSTS: 20% RULE Page post text ad For your ad to render the best in all ad placements, we recommend the following creative: • Text: 90 characters Are your promoted posts being disapproved? It could very well be a result of Facebook's text in ad policy. We've created a tool to help make it easier to know whether your photo meets facebook's text policy guidelines! Title(1-2 lines (depending on length)) Text(500 characters, remainder truncated) Sponsored e It Like Comment - Share TECHWYSE FACEBOOK IMAGE VALIDATOR TOOL Page post video ad Upload your image to: For your ad to render the best in all ad placements, we recommend the following creative: • Text: 90 characters http://www.techwyse.com/tools/facebookimagetool • Image ratio: 16:9 • Image size: 1200x675px ABCD likes This Page It Like Page Hide Please Upload Your Image Title(1-2 lines (depending on length)) No fie selected Text(500 characters, remainder truncated) pload image LANDING PAGE BEST PRACTICES Max video size and length; 1 GB, 20 minutes C0-000-000 Thumbnail aspect ratio: up to 1:1 at tallest depending on the specs of the uploaded image Image specs in ad: up to 400x400px This will scale to fit the longest edge at 400px up to Facebook Ad Acceptable 20% above Facebook Ad Unacceptable Sponsored e 20% It Like Comment A Share Source: https://www.facebook.com/help/www/319278191550500/ Created by TechWyse AD LUGE INTERNET MARKETING KIEPYOUR LEADS ON TRAC Learn More: Learn More: www.techwyse.com/facebook-ad-sizes/ www.adluge.com/facebook-ad-size © TechWyse Internet Marketing © AdLuge Marketing Intelligence ............. 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Facebook Ad Specifications and Dimensions

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Facebook advertising continues to play a larger role in many businesses online advertising mix. With more people using Facebook than ever, their ad offerings have diversified considerably since the be...

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