Facebook 2011 Yearbook

socialbakers The Recipe for Social Marketing Success FACEBOOK 2011 YEARBOOK ...... TOTAL FACEBOOK USERS 585 800+ 37 % GROWTH MILLION MILLION BEGINNING OF 2011 END OF 2011 AGE DISTRIBUTION 248M 210M ~7 NEW REGISTRATIONS PER SECOND 109M 56M 66M 61M 29M 19M USERS 13-15 16-17 18-24 25-34 35-44 45-54 55-64 65+ GROWTH 31 % 32 % 36 % 38% 39 % 40 % 52 % 52 % TOP 10 COUNTRIES FANS GROWTH United States 157M Indonesia 42M 31% India 41M 139% Brazil 35M 299 % Mexico 31M 68 % Turkey 31M 28% United Kingdom 30M 6 % Philippines 27M 43% France 24M 15% 55% Germany 22 60 % OF TOTAL FACEBOOK USERS ARE IN THESE TOP 10 COUNTRIES TOP 10 BRAND PAGES FANS GROWTH Coca-Cola 37M 70 % Disney 30M 91 % Starbucks 27M 40% Red Bull 25M 2011 72% Oreo 24 2010 46% Converse All Star 21M 72% Converse 21M 101 % Skittles 20M 34% PlayStation 18M 140 % 69% iTunes 18M 83 % THE TOP 10 FACEBOOK BRAND PAGES INCREASED THEIR FAN BASE BY 69% IN 2011 TOP 10 PUBLIC FIGURES FANS GROWTH Eminem 50M 102 % Rihanna 48M 138 % Lady Gaga 46M 80 % Shakira 43M 146 % Michael Jackson 43M 65 % Justin Bieber 39M 119% Cristiano Ronaldo 38M 119% Katy Perry 37M 130 % Akon 33м 133 % Lil Wayne 33 87 % 213M THE TOP 10 PUBLIC FIGURES GAINED 213 M NEW FANS IN 2011 TOP 10 PLACES PLACES WITH THE HIGHEST CHECK-IN RATES WORLDWIDE Figures in Thousands O Los Angeles (LAX), California + 345 2 Hartsfield-Jackson (ATL), Georgia + 630 636 O Chicago O'Hare (ORD), Illinois + O San Francisco (SFO), California + 541 978 801 310 413 Denver (DEN), Colorado + • 431 Sky Harbor (PHX), Arizona + Las Vegas, Nevada 10 392 Orlando (MCO), Florida + Sea-Tac (SEA), Washington + • 100 000 check-ins 10 Facebook 1050, Palo Alto, California + International Airport Presented by: All data s sourced from Facebook's Open Graph APL The data range k from January 1, 2011 to Jaruary 1, 2012. socialbakers The growth of total Facebook usen, the new teghations per second and the % of Facebookusers in the top 10 countries are based on the number of 800M Facebook users The Recipe for Social Marketing Success www.soclalbakers.com