Facebook: 14 Ways to Boost Your Facebook Sharing and Visibility

How to get more Facebook Shares



14 ways to boost visibility and inspire viral sharing on Facebook



1 Be consistent



Post 4 times a week so you're "top of mind" for your fans.



2 Time it right



The best time to post will depend on the type of business you're in. For example, restaurants consistently get the best engagement from 7 am to 12 pm; retailers from 8 am to 2 pm.*



3 User eye-catching images



Alternate photos and video with text-only updates



4 Keep it short



Posts between 100 and 150 characters (fewer than 3 lines of text) see 60% more likes, comments and shares than longer posts.*



5 Be relevant



Your content should let your audience know that you know who they are



6 Use your authentic voice



People are your fans and friends because they like what you do. Your voice on Facebook should be true to your brand.



7 Include a call to action



If you ask your fans to Share, Like or Comment, they are more likely to do so.



8 Be creative with Apps



Contest promotion apps, along with forms, surveys, etc. can deepen users' involvement with a business or brand.



9 Have a sense of urgency



Include up-to-minute tips and tricks, and whenever possible, dispel myths (myths are rampant on Facebook!).



10 Offer value



Before you share something on Facebook, ask yourself if you think your fans will find value in the content.



11 Be entertaining



If your followers like funny memes or respond well to video, take note. Use the type of media that works best for your audience.



12 Be educational



People love to share how-to guides and tips. Bonus: It's easy to link to detailed content from Facebook.



13 Make a list



Lists, in the form of an infographic or a PDF, are great for sharing. Some of the most shared content have titles like "7 ways .. .." or "10 things..."



14 Be seasonable



Tailor your content to the season or an upcoming holiday.



*From Facebook How to get more Shares Facebook 14 ways to boost visibility and inspire viral sharing on Facebook Be consistent Post 5 times a week so you're "top of mind" for your fans. Time it right 2 The best time to post will depend on the type of business you're in. For example, restaurants consistently get the best engagement from 7 am to 12 pm; retailers from 8 am to 2 pm.* 3 Use eye-catching images Alternate photos and video with text-only updates. Hahaha Keep it short 4 60% Posts between 100 and 150 characters (fewer than 3 more lines of text) see 60% more likes, comments and shares than longer posts.* 5 Be relevant Your content should let your audience know that you know who they are. Use your authentic voice 6 People are your fans and friends because they like what you do. Your voice on Facebook should be true to your brand. 7 Include a call to action Ifyou ask your fans to Share, Like or Comment, they are more likely to do so. Share Be creative with Apps 8. Win! Contest and promotion apps, along with forms, surveys, etc. Enter Now! can deepen users' involvement with a business or brand. Have a sense of urgency .......................... Include up-to-minute tips and tricks, and whenever possible, dispel myths (myths are rampant on Facebook!). Offer value 1O Before you share something on Facebook, ask yourself ifyou think your fans will find value in the content. 11 Be entertaining Ifyour followers like funny memes or respond well to video, take note. Use the ty pe of media that works best for your audience. Be educational 12 People love to share how-to guides and tips. Bonus: It's easy to link to detailed content from Facebook. 13 Make a list 1. Lists, in the form of an infographic or a PDF, are 2. great for sharing. Some of the most shared content have titles like "7 ways." or "10 things." 3. Be seasonable 14 Tailoryour content to the season or an upcoming holiday. "From Facebook