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The Evolution of SXSW

THE EVOLUTION OF SXSW See how South By Southwest transitioned from a music festival to the biggest tech party of the year. ATTENDANCE FOR SXSWI' SXSW launched as a music festival 35K ЗОК 25K Added film & interactive part called "SXSW 20K 15K Film & Multimedia Conference" 10K I 2009 2010 2011 2012 2013 Film & Multimedia Conference was split into two separate events, SXŠW Film & SXSW Multimedia NOTABLE SXSWI ALUMNI SXSW Multimedia renamed SXSW airbub foursquare Storify Interactive TOP 10 BUSINESSES AT SXSWI ELECTRONIC MEDIA NON-PROFIT ADVERTISING SALES/ MARKETING/ PR FINANCE/VENTURE CAPITAL SOCIAL MEDIA WEB DEVELOPMENT AGENCY SXSWI keynote panel of Wikipedia co- founder Jimmy Wales & Craigslist founder Craig Newmark 2012 DEMOGRAPHICS FOR SXSWI 51+ 10+ 5-9 YEARS ATTENDED 1st SXSW Though it launched before the festival, Twitter gained early traction & buzz at SXSWI AGE 31-40 40% 1 60% 1 Interview of Facebook's Mark Zuckerberg goes sour when audience turns on tech journalist Sarah Lacy Business Dev, Sales SXSWI saw the launch of Foursquare, a breakout mobile app Creative Marketing 10% JOB FUNCTION 1st year SXSWWI attendance surpassed the music festival's Owner, Education, IT, Legal, Student 19% 24% Management COMBINED HOUSEHOLD INCOME $$$$$$$$$$$$$$$$$$$$ • $76–100K o $151–200K $51–75K $101-150K > <25K $26-50K HOW TO SURVIVE SXSWI Drink lots of water & bring a reusable bottle. Bring plenty of business cards. You'll be doing lots of networking. Charge your devices whenever you can & bring a power strip so your whole group can charge together. Download the SXSW app to keep track of events & never miss a party! Wear comfortable shoes. 2:S ACTIV8SOCIAL ACTIV8SOCIAL.COM // @ACTIV8SOCIAL // FACEBOOK.COM/ACTIV8SOCIAL SOURCES: 'HTTP://www.AUSTIN360.COM/BLOGS/CONTENT/SHARED-GEN/BLOGS/AUSTIN/DIGITALSAVANT/ENTRIES/2010/03/17/CONFIRMED_SXSW.HTML/ 2HTTP://SXSW.COM/SITES/DEFAULT/FILES/ATTACHMENTS/SXSW_MARKETING_DECK.PDF 3HTTP://NEWS.CNET.COM/8301-13772_3-9889528-52.HTML 4HTTP://www.ALEXANDERREA.COM/2012/07/01/SXSW-INTERACTIVE-235-PERCENT-BIGGER/ 1987 1994 1995 6661 EDUCATION SOFTWARE DEVELOPMENT 41-50 21-30 9007 2-4 2007 8007 %8L 29% 6007 o>$201K

The Evolution of SXSW

shared by Activ8Social on Mar 01
Tech geeks, film fanatics, and music lovers UNITE! It’s that time of year again when we all descend en masse to Austin, TX for ten days of panels, screenings, and parties. That’s right. We’re ta...




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