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Essentials of Highly Effective Nonprofit Content Marketers

THE ESSENTIALS OF K Highly Effective Content Marketing FOR NONPROFITS Recommendations Based Upon the Nonprofit Content Markeling: 2014 Benchmarks, Budgets and Trends Survey in North America O DOCUMENT THE STRATEGY 52% of nonprofit marketers with a written content strate gy say The most effective nonprofit they're "Most Effective," while only 14% without a written strate gy rate them- marketers have a documented content strategy. selves as "Most Effective." & MANAGE THE STRATEGY 86% of nonprofit marketers who Nonprofits that are the most effective at content marketing rated themselves as "Most Effective" have someone have someone in place to direct who oversees content the initiative. marketing. 9 INVEST IN TRAINING of the "Most Effective" Nonprofits that invest time and money into training and accumu- lating know-how are the most 22% nonprofit marketers are challenged with lack of training. But 71% who rated effective content marketers. themselves "Least Effective" have this problem. USE MULTIPLE TACTICS 80% of “Most Effective" nonprofit marketers use video, 59% use articles on otherwebsites, 58% use blogs, 43% use infographics and 43% use online presentations. The most effective nonprofit con- tent marketers use more tactics than their peers, 13 on average. INCREASE CONTENT BUDGETS Nonprofit marketers with a docu- mented content strategy are of "Most Effective" 30% nonprofit marketers' budgets are allocated to content, compared to 12% more likely than those without one to increase content budgets. of "Least Effective" marketers' budgets. PUMP UP THE VOLUME of respondents identified as “Most Effective" nonprofit marketers are creating more content than they did one year ago. 69% The most effective nonprofit marketers increased the amount of content they produced over the last 12 months. GET SOCIAL of the "Most Effective" 79% The most effective nonprofit marketers consider Face- marketers have far more confidence book to be effective, with all social media platforms, especially Facebook. compared with 30% of the "Lea st Effe ctive" marketers. O DON'T GO IT ALONE 57% of the "Most Effe ctive" Effective nonprofit marketers outsource some aspects of content creation to professionals. nonprofit pro fessionals outs ource some aspect of content creation compared with 40% of the “Least Effective." TAILOR THE CONTENT of the "Most Effe ctive" The most effective nonprofit marketers tailor content more 88% nonprofit professionals tailor their content in at often, in more categories, than their least effective peers. least one way. ABOUT THE SURVEY Nonprofit Content Marketing: 2014 Benchmarks, Budgets, and Trends-North America was produced by Content Marketing Institute and Blackbaud and sponsored by FusionSpark Media. The survey was mailed electronically to a sample of nonprofit marketers from lists provided by Content Marketing Institute, Blackbaud, MarketingProfs, and Brightcove. A total of 1,714 nonprofit professionals from North American organizations responded in July and August 2013, representing a full range of industries, functional areas, and organization sizes. SPONSORED BY: PARTNERS: blackbaud CONTENT cm MARKETING INSTITUTE your passion > our purpose FusionSpark MEDIA WANT TO BE A HIGHLY EFFECTIVE NONPROFIT CONTENT MARKETER? If you'd like to learn more about how to be a highly effective nonprofit content marketer, please call or write FusionSpark Media, Inc. West Coast: (360) 221-4001 East Coast: (609) 714-1754 Email: [email protected] Tw itter: @FusionSpark Web:

Essentials of Highly Effective Nonprofit Content Marketers

shared by FusionSpark on Nov 14
Essential tips based upon research conducted by the Content Marketing Institute and Blackbaud, sponsored by FusionSpark Media.


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