The Engagement Marketing Cycle

The Engagement Marketing Cycle: 3 steps to help SMES win in a socially connected world Boutique Fashion Boutique What is Engagement Marketing? For SMES, Engagement Marketing is all about growing the 99% of their business that comes from repeat sales and word-of-mouth referrals. To do this, small businesses can use social media to turn passionate fans into tomorrow's new business. Why does it matter? A recent study* of UK small business decision makers showed how SMES can achieve big results with Facebook, just one social media tool in the Engagement Marketing toolbox: 33% 24% 22% 12% said it has generated repeat sales stated Facebook has use it to market use it to find increased their fanbase their organisation new customers How can I use it to grow my business? By following this simple three-step guide, small businesses can use engaged fans to drive word-of-mouth referrals and turn them into socially visible endorsements, bringing new customers through the door! Provide a WOW! experience SMES should create fantastic experiences - or WOW! moments - for their customers • woW! moments can be big or small, and needn't cost a lot of money • These can be greeting customers as they come in the door or providing free advice to customers Done well, WOW! moments turn average customers into loyal fans Entice people to keep in touch FOSTCARD keep in touch! Give a 'WOWed' customer a reason to stay in touch through online channels Staying in touch keeps a SME front-of-mind for customers • Give people something of value in return: a report, discount or useful information Engage people through content that inspires sharing • With social media, content doesn't have to be big • Post new products or tips, share links to articles, share photos or videos Create content that engages people through Likes, comments and shares, making you socially visible to your fans' friends or network The best thing about Engagement Marketing is that it need only take a few minutes a day, yet it can achieve huge results for your business: • Streamlined business processes • A loyal and engaged customer base • More word-of-mouth referrals and sales For more tips on how Engagement Marketing can help reach your business goals, visit the website: http://engagementmarketing.com/ @ctctUK Constant Contact, facebook.com/ConstantContactUK *August 1, 2012, Constant Contact survey reveals that small businesses need help evaluating social media marketing success http://news.constantcontact.com/press-release/constant-contact-survey-reveals-small-businesses-need-help-evaluating-social-media-mar The Engagement Marketing Cycle: 3 steps to help SMES win in a socially connected world Boutique Fashion Boutique What is Engagement Marketing? For SMES, Engagement Marketing is all about growing the 99% of their business that comes from repeat sales and word-of-mouth referrals. To do this, small businesses can use social media to turn passionate fans into tomorrow's new business. Why does it matter? A recent study* of UK small business decision makers showed how SMES can achieve big results with Facebook, just one social media tool in the Engagement Marketing toolbox: 33% 24% 22% 12% said it has generated repeat sales stated Facebook has use it to market use it to find increased their fanbase their organisation new customers How can I use it to grow my business? By following this simple three-step guide, small businesses can use engaged fans to drive word-of-mouth referrals and turn them into socially visible endorsements, bringing new customers through the door! Provide a WOW! experience SMES should create fantastic experiences - or WOW! moments - for their customers • woW! moments can be big or small, and needn't cost a lot of money • These can be greeting customers as they come in the door or providing free advice to customers Done well, WOW! moments turn average customers into loyal fans Entice people to keep in touch FOSTCARD keep in touch! Give a 'WOWed' customer a reason to stay in touch through online channels Staying in touch keeps a SME front-of-mind for customers • Give people something of value in return: a report, discount or useful information Engage people through content that inspires sharing • With social media, content doesn't have to be big • Post new products or tips, share links to articles, share photos or videos Create content that engages people through Likes, comments and shares, making you socially visible to your fans' friends or network The best thing about Engagement Marketing is that it need only take a few minutes a day, yet it can achieve huge results for your business: • Streamlined business processes • A loyal and engaged customer base • More word-of-mouth referrals and sales For more tips on how Engagement Marketing can help reach your business goals, visit the website: http://engagementmarketing.com/ @ctctUK Constant Contact, facebook.com/ConstantContactUK *August 1, 2012, Constant Contact survey reveals that small businesses need help evaluating social media marketing success http://news.constantcontact.com/press-release/constant-contact-survey-reveals-small-businesses-need-help-evaluating-social-media-mar