The Elements of a Perfect Facebook Contest App

THE 4 EL EM EN TS A Perfect of a FACEBOOK CONTEST APP presented by SHORTSTACK Creating a successful Facebook contest app is both an art and a science. Use these tips to make sure your contest is gold (not lead!). Here's what needs to be in the mix: SHORTSTACK A Awesa Facebook Contest App Like An exciting and descriptive headline Неadiline Pr YOU COULD WIN THIS PRIZE! Prize Suspendisse potenti. Ut nec congue dolor. Vivamus gravida dolor et Vi dolor lobortis tempus. In sollicitudin risus eu augue viverra porttitor. Nam nibh nisi, porttitor eget laoreet nec, molestie quis leo. Aliquam cursus Video fringlla tincidunt. Aenean feuglat adipiscing enim, a adipiscing dolor rutrum ac. In hac habitasse platea dictumst. Da Dates CONTEST DATES: JUNE 12 - JULY 4 Share f Sh Enter Here Share Tweet t LOGIN WITH FACEBOOK Si Login Pin O Social Icons Ru NAME Official Rules Contact Rules EMAIL Ns We promise we wont spam you CЬ I have read and agree to the Official Rules No spam Check bax SUBMIT 10 Di This promotion s In no way sponsored, ondorsod or administorod by or associated with, Facebook. You are providng your information to ShortStack and not to Facebook. Disclalmer The Information you provide will orly bo used for promotional use. LEGEND OF ELEMENTS I Textual Elements I Audlo/Visual Stimulants I Disclalmative Materlals CK I Interactive Actions I Restrictive Chemicals н I Collective Minerals Sh Si Vi Tw Fi Vm Ci Ef CC Ns Ru Pr mage Elby fom at No span Rules Prte 38 Pi Sp Vg| Gi Mc Eo Cf Di Da Rt Pg Ti Gallery MalChimp 24 36 37 40 Gp Googla + Li Fg | Lo Yt Db Hr Wh Cb Va | Te Highrise wub Hook Check box Valdation Sb De Linkedin Fancy gulery Logo Nawadder Н An exciting and descriptive headline Ci Contact information entry boxes Headline Contact Write a catchy, concise headline using Collect contact Information from all large, bolded text In a different color entrants so you can contact contest winners away from Facebook. This Is a Facebook requirement. The three types than the rest of the copy. Effective app headlines Include questions. For example, If the prize is a two-night hotel of contact Information to consider: stay, the headline could be, "Need a phone number, emall address and/or a Break? Enter to Win A Two-Night Stay!" physical malling address. An image or video that explains the contest or features Cb A check box that confirms users Vi Video Check box have read and agree to the rules of the contest the contest prize Use an Image to showcase your prize or to represent the nature of the Include this checkbox to protect your contest. If you choose to use a video It business from any disputes that may should be high quality with good arlse from the contest. For example, lighting and audio. In your video, you might have a statement near the submit button that says "By clicking you explain the rules of the contest, feature the contest prize and discuss how you'll agree to our terms." This Is not a choose the contest winner. Facebook requirement. Ru An easy-to-read list of contest rules Ns A "We will not spam you" disclaimer Rules No spam Use bullet polnts to create a list of Include a small disclalmer, elther with skimmable contest rules. Bullets could text or a graphic, stating that your Include age and residency restrictions business will not misuse entrant and a requirement that users Like your Facebook Page. Information. It will ease users' concerns about disclosing their Information. Note: According to Facebook's guidelines, you cannot condition registration or entry upon the user 10 creating a post, or commenting or Di A Facebook disclaimer posting a photo. Disclaimer ACK 4 Include a disclalmer stating that the Pr A description of the prize contest or promotion is in no way Prize sponsored, endorsed or administered by, or associated with, Facebook. This Is a Facebook requirement. Write enticing copy that Includes detalls about the prize. Include features of the prize, Its cash value, exclusivity, or other benefits. 11 Sh A "Share with friends" button Share Da Beginning and ending dates This allows the contest app to be shared In the News Feed with Dates Facebook users who are not yet fans of your business. When users click the "Share with friends" button, they are Include the dates that the contest wll start and end. The copy should convey a sense of urgency so users are glven the option to post the Inspired enter Immediately. announcement on their own Timeline. Depending on the platform, this can be triggered after someone enters the contest. A "Login with Facebook" button Login 12 Si Additional social media icons Include a "Login with Facebook" button Soclal Icons that automatically fills In the name field for the user entering the contest. This optlon speeds up the registration On some platforms this feature can be process for the user and helps to triggered after someone enters the eliminate duplicate contest entries. contest. Include "Tweet" and "Pin It" Note: It is not a substitute for other buttons at the bottom of a contest app. This encourages users to share the contest with their non-Facebook online registration fields, Including email. communities SHORTSTACK HOW TO Promote A FACEBOOK CONTEST APP Your app is built -- but there's still work to be done! Here are six things you need to do to make it work for you: 1. Make a Facebook announcement Write a blog post about the 4. contest Use a status update with a strong Write a blog post about your call-to-action to let your Facebook contest and then share community know about your the post with your online contest app Immediately after you communities. Link back to your publish It. Conslder spending Facebook contest app within your some money to promote the post. blog post. This will Increase The goal is to Intrigue and direct Facebook users to the awareness about the app and to drive traffic to the app. application. 2. Keep reminding users 5. Promote the contest app in the company newsletter Newsletter On average only 16 percent of posted content Is seen by fans3; Promote recently published Facebook apps In your company newsletter to Increase app traffic from emall readers. Consider mentioning the app or promotion more than once ensures more launching the contest on the day people will see the the newsletter goes out to help announcement. Increase awareness. 3. Design and rearrange your app thumbnails Invest in Facebook 6. advertising Arrange your app thumbnalls so Drive traffic to your app using your Facebook contest app Is prominently featured on your Facebook advertising. The ads GIVEAWAY CONTEST are relatively Inexpensive and Timeline. The app thumbnall should feature bright colors effective – especlally when and/or an eye-catching design, targeted correctly. To drive traffic plus text that Includes a call to to your app through a Facebook action such as, "Enter Now!" ad, link the ad back to the URL of the contest app. That way when users click on your Facebook ad, SHORTSTACK they are directed stralght to the Facebook contest app -- not to your Facebook Page. presented by SHORTSTACK 8-