Transcript

Electric Picnic v Oxygen

NUMBER OF FACEBOOK LIKES GENDER LIKES AGE PROFILE Male Avg 41.5% |EP Female Avg 58% 13-17 4% yrs 67% Irish | OXYGEN 18% EP, 59% 57% 118,000 41% 42% 18-24 yrs 31% 63% Irish OXYGEN *1% unknown 53% 247,000 46% ELECTRIC PICNIC V OXYGEN 25-34 yrs 21% MOST POPULAR BRANDS CAPACITY & TICKETPRICE 15% TTTTTT: TTTTTTTTTT50,000 35-44 yrs 24% 43% 4% No.1 35,000 Bacardi Skittles 3% 45-54 yrs 16% 38% Forever 21 No.2 3 DAY €189.50 Between May 28th -July 28th WedkendCamping Ticket 1% Guinness 3 DAY After July 28th €229.50 WedkendCamping Ticket 1 DAY €85.00 Sunday Ticket No Camping 1% 55-64 15% Starbucks 37% River Island No.3. yrs 3 DAY €149,50 wedkendCamping Ticket 1% OXYGEN *2% unknown % of Irish brand fans who also like EP or Oxygen measured against Socialbakes Top 50brands on Facebook 1 DAY €49.50 1 Day Sat/Sun Ticket No Camping *Saurce- Digital Agenay EightyTwenty Design-Herther Gritan

Electric Picnic v Oxygen

shared by Heather Griffin on Aug 19
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A graphic depicting the age group following the two main Irish festivals Electric Picnic and Oxygen through facebook likes. There is a larger facebook following for Oxygen based on a younger audience ...

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