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Digitally engaged Moms part-2

THE STATE OF DIGITALLY ENGAGED MOMS SCORING POINTS WITH MOM The secret to engaging moms to try, buy and share series/2 | MOMS HOLD THE KEYS TO THE KINGDOM moms control 2.4T (yes trillion) in spend Moms Engage Online & Influence Other Moms MOMS TRUST of Moms go 84% - online when looking for product/brand recommendations WHAT THEY READ ONLINE... and that's their first stop MOMS RESEARCH AND DISCOVER PRODUCTS | THROUGH SOCIAL MEDIA | 74% have purchased products as a result of promotion mention in a BLOG 8+ M Pt. 65% through SOCIAL NETWORKING LEARN about a product or service | 66% view SOCIAL NETWORKS as a source of information | 64% of moms read ONLINE REVIEWS before making a purchase | 56% follow up on product RECOMMENDATIONS received on social sites to learn more MOMS ARE ACTIVE ON SOCIAL AND THAT'SA GROWING TREND MOMS ARE ACTIVE ON A VARIETY OF SOCIAL MEDIA CHANNELS 50% 25% 26% 86% MAKING SURE YOUR BRAND is one that a busy Mom engages with is THE NEW CHALLENGE INSIGHT REWARDS GIVE BRANDS. 81% OF MOMS ARE MORE LIKELY TO ENGAGE IF THEY EARN POINTS BUYING POWER TOWARDS REWARDS BRANDS GAIN INSIGHT WHEN REWARDED Moms will tell you more about themselves O60A will provide more information about themselves including purchasing behavior 73% will answer polls or surveys BRANDS BUILD CONNECTIONS ..................... WHEN Moms will connect via REWARDED 59% 52% 50% 50% BRANDS INCREASE ENGAGEMENT WHEN Moms will engage by REWARDED 50% 28% 24% 11% visiting a brands Facebook page watching videos contributing to community sharing photos BRANDS DRIVE MORE SALES WHEN REWARDED of Moms will BUY more of their favorite 92% products When rewarded, Moms will BUY OTHER products a brand offers 59% 45% When rewarded, Moms will switch from a COMPETITORS PRODUCT BRANDS INCREASE ADVOCACY 44% O content will on Facebook WHEN 26% REWARDED will pin from brand's website Pinterest Moms will tell other Moms 40% will post a review For more Mommy insights, effective incentives and how to get a bigger share of wallet, check out the free whitepaper from Punch Tab *SOURCES: *Punchtab. 2013 Scoring Points With Moms White papers (http://engagement • Babycenter, 2012 American Media Mom Report. April 2012. ( 2012 Amer- ican_Media_Mom_Report.pdf) • Performics and ROI Research. S-Net: A Study in Social Media Usage & Behavior - "Social Media Moms." w.slidesharenet/performics_us/snet-so- cial-media-Moms-summary-april-2012) • Punchtab. 2013. 2012. (http://ww- PunchTab CONNECTIONS ENGAGEMENT ADVOCACY MORE SALES 25% will Tweet/Retweet your content

Digitally engaged Moms part-2

shared by ErinLish on May 19
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As the primary decision makers for household purchases, Moms influence 2.4 trillion in spend every year. That’s some serious shopping.




Erin Lish


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