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Digitally Engaged Moms

THE STATE OF DIGITALLY ENGAGED MOMS CONNECTING WITH BRANDS series/1 | MOMS TALK ABOUT BRANDS The strongest motivators for moms save$2 62% 33% 6% brand coupons positive product experiences cool promotional content HOW MOMS MAKE PURCHASING DECISIONS ... 8+ 68% 47% 64% 36% look to trust word of mouth consult online parenting website turn to social channels reviews RECOMMENDATIONS from other moms are 2x's more effective (Moms can do your heavy LIFTING) Q & A Q: Have you ever bought something because... A Mom recommended it on a 59% parenting site A friend liked or posted about the brand on a social network 44% The brand posted information on a social network 23% You saw a sponsored ad on a social network 36% SOCIAL MEDIA Moms are more socially connected than the general public +68 MILLION Moms use SOCIAL MEDIA regularly 2/3 of Moms believe they can influence companies by voicing their opinions on social networks 25% 73% of Moms indicate they have purchased a product as a result of of online Moms use Twitter another mom's tweets 50% of Pinterest users are Moms 17% of females ages 25-44 said they've purchased a product/service after discovering it on Pinterest 61% 74% of Moms who read blogs say that the mention of a brand in blog post has influenced their purchase of online Moms read blogs decision 77% of Moms sign up for reward program emails 95% of Moms seek out digital direct offers 60% 31% of Moms "like" brands on Facebook Facebook Moms pro-actively seek out the pages of brands they use THE PUNCHLINE: Moms Can Do Your Heavy Lifting Moms aren't just active with friends and family on social media, they're engaging with brands and other moms. And that engagement has a direct impact on sales. Moms want to be heard and need to feel like their opinion matters and are talking about your brand whether you realize it or not. Happy moms = strong advocates. Strong advocates = increased sales. So stop talking and START LISTENING and don't forget to eat all of your vegetables *SOURCES: • Shespeaks. Her-Suasian Report. January 2011. ( sion%20Report_05072012130347.pdf) • Performics and ROI Research. S-Net: A Study in Social Media Usage & Behavior - "Social Media Moms." April, 2012. (http://ww- cial-media-Moms-summary-april-2012) • Burst Media. Online Insights - Let's Get Social, Web User Preferences, Habits and Actions in Spring 2012. June 2012. (http://burst- 2012 06.pdf) • DMA. Direct Marketing to Moms- A joint study from Mom365 and the Direct Marketing Association. October 2011. ( • Punchtab. 2013. PunchTab dь

Digitally Engaged Moms

shared by ErinLish on May 19
As the primary decision makers for household purchases, Moms influence 2.4 trillion in spend every year. That’s some serious shopping.




Erin Lish


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