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The Digital You Matters: Identity in the Internet Age

The Digital You Qnary" You are social 900 ien 555 400 175 Social Network Users 200 400 600 800 1000 82% of children have an online presence before the age of 2. 1 Billion Use Social Networks 2.3 Billion Internet Users You are searched In the first half of 2012, people search engines (e.g. Spokeo) were used over 240 million times to find information about GENDER individuals-and that doesn't even include the searches done 58.4% for individuals on Google, Bing or social networks 87% BIRTHDAY ZIPCODE of attention in Google searches is paid to the first 3 results JAN FEB MAR APR MAY JUN JUL of U.S. citizens in public databases can be identified by name using only the "triple identifier" of birthday, gender and zip code 240 MILLION+ You are a citizen The U.S. Government made over 6,000 requests to Google for user data over 6 months in 2011. Public records available about you provide viewers with your: • Age, ethnicity, approximate income, political affiliation • Wealth and economic information • Current and past addresses - Names and ages of the other members of your household You are involved +75% 65% 80 60 Meetup 20 of Americans donate money to causes online (facilitator of interest-based groups) of all American adults C000 citie are active in a group or organization. 7,000 Topics 11.1 million active r members The Digital You..matters For getting into school 70% of colleges say a candidate's Facebook profile is a priority in the admissions process. 38% of colleges say Facebook profiles have hurt candidates' chances of acceptance. 15% of Law schools and 14% of Medical schools screen applicants' social profiles. For getting a job 86% of recruiters check Candidates' social profiles and 78% scan search engines during the job applicant screening process. 69% of recruiters have rejected applicants based on information they found online. Recruiters spend only 6 secondS looking at your resume. For meeting people 54% of men and 43% of women look-up potential dates online before going out with them 17% of couples married in 2010 met through an online dating site. 56% of social media users have admitted to using channels to spy on their partners. Your data should help you get what you want. 72% of U.S.consumers are willing to share data in a fair-value exchange 94% of young professionals would exchange personal information for monetary benefits 51% of affluents would share personal data to receive exclusive deals on products and services Empower your digital identity. Benefit from being you. Qnary" References tta:// ht/ pictur prtvacy-ettings-uploaded-pictures-baby-picture PM:TECH arenow-over-1-llon-users-af-seelal-media-worldwide-mast-on-mobile/ http://wwwsweferum.argoes/WEF_T_RethinkingPersenalData_Repert_2012.pdr httpu// http/ Statisties.html http://web Jobvite.eon/s/jebvite/mages/obvite_2012_Soelal_Reenuting Survey pdf http://www.medisbistro.cem/alitwitteeelalmediajeb-oening_bs000 Mog theladders.con/uyou-only-get--seconds of-fame-make-it-count/ttp:// survey-singles_111407.e46028SS stats-for-2012/ http// they-want-semething-for--054/tn_campaignewsletterbutn_sourcemGutn_mediumstetink

The Digital You Matters: Identity in the Internet Age

shared by Qnary on Oct 25
You’ve heard it before: we live in a digital age. It’s not news that today nearly every one of us has a digital identity formed by the data that exists about us online. This information comes fr...




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