Digital Watermarks in Magazines: 2012 Traction Report

DIGIMA R Digital Watermarks in Magazines: 2012 Traction Report With Digimarc® Discover, navigating between print and online content has never been easier. Readers need only point their smartphone or tablet at a digitally watermarked image, graphic element or text – rather than an obnoxious QR code - to be instantly connected to related online experiences. The magazine industry's adoption of Digimarc Discover technology has clearly taken off, and reader engagement levels with digitally watermarked content have experienced impressive growth in 2012. Magazine Titles Using Digital Watermarks Brales COSM TAN Good HouseBeautiful Luy weddings Newsweek MAKEOVERS! Clutter Free! RE DoI falls smrtes b 263 Goes Back to REDBAOK Southern Living CHRISTMAS A BLOCK PARTY 2012 SWIACUIT ISSHE SpOrts TIME Sp 15snacks Vou slim KATE UPTON WIRELESS Just to ISSUE name ALA MORNNGS 23 more lHoliday Flash deals! BEAUTY a few. MAGAZINE TITLES 13 41 In 2012, the number of magazine titles using Digimarc Discover grew by more than 300%. 2011 300% INCREASE BAGoolluLUW 2012 MAGAZINE TITLES 2011 13 4,451,723 Readers ttti 740% INCREASE 41 2012 37,400,175 Readers tittttIItII = 1,000,000 ADDRESSABLE MARKET READERS (Addressable market is the total combined circulation of the magazines.) This one-year expansion is impressive, but it is still less than 3% of the total addressable market of the roughly 9,200 U.S. magazines in print today. 3% Clearly, there is tremendous room for growth in 2013 and beyond. The Digimarc Discover App 44,261 Downloads 175% INCREASE 2011 121,573 Downloads 2012 12 Ad Age Interact GH (HB MEN Brides magazine- branded apps were introduced or updated with digital watermarking scanning capabilities in 2012. MARTHA weddings SI TIME LaTIna EXTRA Mobile Sports Mustratnd Total downloads of apps enabled with Digimarc scanning capability is estimated at over 500,000. Digital Watermarks by Print Quarter 750 756 406 198 202 59 70 29 Q1 2011 2012 Q2 2011 2012 Q3 2011 2012 Q4 2011 2012 2012 2,110 O Watermarks 486% Increase in unique digital watermarks enhancing editorial and advertising 2011 360 Watermarks content from 2011. 36 Issues 265 Issues 2012 Issues with Most Digital Watermarks Luy Bries 503 TWILIGHT Sexy Hair PARTY LO Per Look Pietty fal nus buy Find A BE Thesebe ET EVERY YOU WANT THE 270 204 37 27 September 2012 December 2012 September 2012 May 2012 Reader Engagement by Year 2,110 Watermarks 360 2011 1 63,569 Scans Watermarks 2012 tttttti || 1,641,018 Scans = 50,000 SCANS Most Popular Scan Incentives Digitally watermarked content featuring a shopping-related call-to-action comprised only 1% of all watermarks in 2012, Shopping-related 26% 26% Video but resulted in 26% of all scans for the year. Sweepstakes 25% 14% Product Details Top Magazine Categories Using Digital Watermarks in 2012 Teen 20% Fashion 17% Entertainment 14% 51% SOURCE: Digital Watermarks in Magazines: 2012 Traction Report GET THE FULL REPORT HERE: www.digimarc.com/reports Digimarc Corporation 9405 SW Gemini Drive, Beaverton, OR 97008 T: +1.800 DIGIMARC (344.4627) F: +1.503.469.4777 [email protected] • www.digimarc.com ABOUT DIGIMARC CORPORATION Digimarc Corporation (NASDAQ:DMRC), based in Beaverton, Oregon, is a leading innovator and technology provider, enabling businesses and governments worldwide to enrich everyday living by giving persistent digital identities to all forms of media and many other objects. Copyright © 2013 Digimarc Corporation. Digimarc and the Digimarc logo are registered trademarks of Digimarc Corporation. All rights reserved. All other trademarks are the exclusive property of their respective companies. DIGIMA rc (0) DIGIMA R Digital Watermarks in Magazines: 2012 Traction Report With Digimarc® Discover, navigating between print and online content has never been easier. Readers need only point their smartphone or tablet at a digitally watermarked image, graphic element or text – rather than an obnoxious QR code - to be instantly connected to related online experiences. The magazine industry's adoption of Digimarc Discover technology has clearly taken off, and reader engagement levels with digitally watermarked content have experienced impressive growth in 2012. Magazine Titles Using Digital Watermarks Brales COSM TAN Good HouseBeautiful Luy weddings Newsweek MAKEOVERS! Clutter Free! RE DoI falls smrtes b 263 Goes Back to REDBAOK Southern Living CHRISTMAS A BLOCK PARTY 2012 SWIACUIT ISSHE SpOrts TIME Sp 15snacks Vou slim KATE UPTON WIRELESS Just to ISSUE name ALA MORNNGS 23 more lHoliday Flash deals! BEAUTY a few. MAGAZINE TITLES 13 41 In 2012, the number of magazine titles using Digimarc Discover grew by more than 300%. 2011 300% INCREASE BAGoolluLUW 2012 MAGAZINE TITLES 2011 13 4,451,723 Readers ttti 740% INCREASE 41 2012 37,400,175 Readers tittttIItII = 1,000,000 ADDRESSABLE MARKET READERS (Addressable market is the total combined circulation of the magazines.) This one-year expansion is impressive, but it is still less than 3% of the total addressable market of the roughly 9,200 U.S. magazines in print today. 3% Clearly, there is tremendous room for growth in 2013 and beyond. The Digimarc Discover App 44,261 Downloads 175% INCREASE 2011 121,573 Downloads 2012 12 Ad Age Interact GH (HB MEN Brides magazine- branded apps were introduced or updated with digital watermarking scanning capabilities in 2012. MARTHA weddings SI TIME LaTIna EXTRA Mobile Sports Mustratnd Total downloads of apps enabled with Digimarc scanning capability is estimated at over 500,000. Digital Watermarks by Print Quarter 750 756 406 198 202 59 70 29 Q1 2011 2012 Q2 2011 2012 Q3 2011 2012 Q4 2011 2012 2012 2,110 O Watermarks 486% Increase in unique digital watermarks enhancing editorial and advertising 2011 360 Watermarks content from 2011. 36 Issues 265 Issues 2012 Issues with Most Digital Watermarks Luy Bries 503 TWILIGHT Sexy Hair PARTY LO Per Look Pietty fal nus buy Find A BE Thesebe ET EVERY YOU WANT THE 270 204 37 27 September 2012 December 2012 September 2012 May 2012 Reader Engagement by Year 2,110 Watermarks 360 2011 1 63,569 Scans Watermarks 2012 tttttti || 1,641,018 Scans = 50,000 SCANS Most Popular Scan Incentives Digitally watermarked content featuring a shopping-related call-to-action comprised only 1% of all watermarks in 2012, Shopping-related 26% 26% Video but resulted in 26% of all scans for the year. Sweepstakes 25% 14% Product Details Top Magazine Categories Using Digital Watermarks in 2012 Teen 20% Fashion 17% Entertainment 14% 51% SOURCE: Digital Watermarks in Magazines: 2012 Traction Report GET THE FULL REPORT HERE: www.digimarc.com/reports Digimarc Corporation 9405 SW Gemini Drive, Beaverton, OR 97008 T: +1.800 DIGIMARC (344.4627) F: +1.503.469.4777 [email protected] • www.digimarc.com ABOUT DIGIMARC CORPORATION Digimarc Corporation (NASDAQ:DMRC), based in Beaverton, Oregon, is a leading innovator and technology provider, enabling businesses and governments worldwide to enrich everyday living by giving persistent digital identities to all forms of media and many other objects. Copyright © 2013 Digimarc Corporation. Digimarc and the Digimarc logo are registered trademarks of Digimarc Corporation. All rights reserved. All other trademarks are the exclusive property of their respective companies. DIGIMA rc (0)