Digital Technology is Global Game-Changer for Social Change

DelIDIe SMS DIGITAL TECHNOLOGY IS A GLOBAL GAME-CHANGER FOR SOCIAL CHANGE. 89% OF ADULTS, ON AVERAGE, IN COUNTRIES AROUND THE WORLD AGREF that technology can turn a cause into a movement faster than anything else can. SPAIN 93% FRANCE 89% CANADA 91% JAPAN 89% BRAZIL 91% MEXICO 89% GREAT BRITAIN 91% UNITED STATES 88% CHINA 91% GERMANY 86% INDIA 83% SOCIAL NETWORKING IS THE MOST COMMON WAY YOUNG ADULTS USE DIGITAL TECHNOLOGY TO ENGAGE IN SOCIAL CHANGE This is the most Like common way young ..... adults in Mexico, India and Great Britain use THREE IN TEN young 40% digital technology 39% adults (29%, on average) to engage in social change. It is the least common way around the world have 37% used social networking for young adults in sites as a means to Japan to use digital technology to get engage in social change. engaged. 9% JAPAN TEXTING P BLOGGING S CHINA SPAIN Texting is the most common way for 18–25-year-olds in India (38%), and the least Blogging is the most 38% common way young INDIA adults in China use digital technology to engage in social change. It is the least common way young adults in Spain use digital technology to get engaged. 3% common way 18–-24-year- olds in Germany (3%) use digital technology to engage in social change. GERMANY= 50% 6% MEN VS.WOMEN Men are more likely to send text messages related to positive social change than women. UNITED STATES JAPAN FRANCE MEXICO GERMANY 7% vs. 4% 5% vs. 2% 7% vs. 1% 23% vs. 16% 4% vs. 1% WHAT'S TRENDING? LOOKING TO THE FUTURE, WHAT ISSUES IN OTHER PARTS OF THE WORLD WILL HAVE THE GREATEST IMPACT ON LIFE IN YOUR OWN COUNTRY? #ENVIRONMENT #GREEN 83% 77% MEXICO . 74% Half or more adults BRAZIL O 69% (66%, on average) in each of the countries say that the environment and “green" issues will have the largest impact over the next few years. CHINA O 66% FRANCE O 65% SPAIN O CANADA O 65% 62% GERMANY O 59% INDIA O This view is also shared among JAPAN O young adults (65%, on average). UNITED STATES E GREAT BRITAIN GA #CONFLICT #WAR #TERRORISM 74% 54% The exceptions are adults in the U.S. and Great Britain, where conflict, war and terrorism in other parts of the world is seen as the issue most likely to have a major impact at home. SOURCE: WALDEN UNIVERSITY'S SOCIAL CHANGE IMPACT REPORT: GLOBAL SURVEY, CONDUCTED BY HARRIS INTERACTIVE, SEPTEMBER 2011 Note: Data for each individual country is representative of that country. The "Average Result" is the arithmetic average across all 11 countries. This measure does not account for differences in population size and thus is not representative. E VIONI GREAT BRITAIN