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Digital Marketing Trends of 2014

DIGITAL MARKETING TRENDS 2014 What does the future hold for digital marketing in 2014? Let's look inside the crystal ball and see what new tactics & techniques will be in vogue in the new year, and which will fall by the wayside. Content Marketing: Content will remain one of the most important parts of any digital marketing strategy, and major players like Google are increasingly putting emphasis on quality content. Google Ativa Inrormativo a neION odonto sp 是 Kae ke Colorira raer fudo d Vertie In 2011 Google's Panda Update penalized low quality content & 2013's "Hummingbird" update 67% more leads compared de-emphasized keywords in favor plan to increase their content Businesses with blogs get 58% of B2B companies to businesses without blogs." of "conversational search". marketing budget in 2014. The Rise of New Social Networks: There's so much more than just Facebook and Twitter! Social networks like Snapchat and Pinterest are rising fast, and some are even gaining ground on Facebook. Facebook is seeing a decrease in daily users, "specifically among teens". • Pinterest content sharing grew 19% in 2013. Facebook only grew 15%, while Twitter fell to 8%. Google+ is 2nd in terms of monthly visitors behind Facebook. Plus some +0 S organic search engine rankings. • 400 million Snapchat photos and videos are received every day. search experts have noticed a correla- tion between Google +1s and better Mobile Marketing: Video: EF 28-105MM ZOOM LENS Mobile will be more than just an add-on for companies in 2014, and in some instances it will be the focus of a company's digital marketing efforts. Why tell when you can show? Video continues to be a pillar of digital marketing in 2014. Mobile ad spending is expected to hit 11.8 billion in 2014 Vine, Instagram Video &Youtube all had big years in 2013, and should continue to grow through 2014 and beyond. Insta You Tube 2 of all local searches are 100 hours of video are performed on mobile devices. uploaded to Youtube every You Tube minute. In 2014 mobile internet usage 2/3 of the world's data will be video by 2017. Call Menu Conta should exceed V' W desktops usage. Branded Vines are 4 times more likely to be seen than a branded video. Location-Based Marketing: With the rise of mobile comes location-based marketing, allowing marketers to target users on the go. •91% of adults have their mobile phones within arm's reach 24/7. • 47% of mobile users want retailers to send coupons to their devices when they are in-store or nearby. • Location-targeted ad spend is expected to reach $5.8 billion by 2016. •74% of smartphone owners use location based services. sources:,,,, 1:3.5-4.5

Digital Marketing Trends of 2014

shared by LGDG on Apr 28
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Lately we’ve been discussing what digital marketing tactics and techniques will be big in 2014. We put together an infographic outlining our 2014 predictions.




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