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A Digital Marketing Guide to Valentine's Day

INFOGRAPHIC BY : The Shelf HOW TO EIND SOME Gustomer Loyiri an VALENTINE'S DAY VALENTINE'S DAY MARKETING This Valentine's Day, aim your gift-hunting promotions at men! Last year, they were by far the biggest spenders. PLUS, they're also last-minute online shoppers, so there's plenty of opportunity to target them in your digital marketing initiatives. Gansumers spend a lot of money on love. $1.6B 54.9% increase in spending of Americans celebrated over last year. Valentine's Day in 2015. 18.9 18.6 17.6 17.3 15.7 14.1 2010 2011 2012 2013 2014 2015 IN BILLIONS OF US DOLLARS %24 With mer leading the charge. MEN AVG. WOMEN $191 $179 $173 ($169 $159 $135 $142 $131 $134 ($126 $116 $105 $97 $97 $89 $86 $76 $72 2012 2013 2014 2015 TARGETING TIP With gift-hunting men spending almost twice as much as women, you should be aiming your arrow at them for Valentine's Day marketing. Age and location affect spending. 176 130 213 25-34 97 year olds spend the most on Valentine's 169 Day gifts, followed by 35-44 year olds, 77 and then 18-24 year olds. 18-24 25-34 35-44 45-54 55-64 65+ Miami, 5/ NYC 2/ Chicago 4/ Los Angeles Chicago, Houston, Los Angeles, and New York City are the most romantic cities in the U.S., with 3/ Houston people talking the most about their thoughts and 1/ Miami plans for Valentine's Day on Twitter. Pets also get a big piece of the V-day pie. 21.2% $703M plan to buy gifts for is spent on our Fluffy and Fido. sweetest little friends. $5.28 2X is the average amount more is spent on pets during spent on pet gifts. Valentine's Day than Halloween. Loye ain't oheap. JEWELRY . $4.8 billion CANDY .-. $1.7 billion • GOING OUT $3.6 billion GIFT CARDS • $1.2 billion • GREETING CARDS CLOTHING. $2 billion $1 billion FLOWERS $2.1 billion Digital marketing brings hame the V-day bacon. ..or in this case, heart-shaped chocolates. 16% 32% 31% 24% of Valentine's Day of tablet owners plan to more is spent by online of mobile users plan to presents will be purchase online. shoppers than in-store purchase online. purchased online. shoppers. Even in-store purchases are heavily influenced by digital. 72% 2/3 36¢ 71% of young shoppers of in-store shoppers will of every dollar spent in of shoppers believe research online before check prices on their a brick & mortar store is they will get a better purchasing in a store. phone before making influenced by digital. deal online than a purchase. in stores. Social media and infliercers will help you spread vintual love 200M 34% internet users use of U.S. adults have ad blockers. "broken up" with a brand due to disruptive marketing. Authentic marketing is trustworthy, not disruptive. 77% 2M of online shoppers product pins are pinned daily on use reviews to make a purchase Pinterest. 2.4X decision. 37% increase in purchase intent when jewelry is discovered via increase in Instagram. customer retention 71% when using word-of-mouth of consumers are versus paid ads. likely to purchase an 81% item based on social media referrals. of consumers receive advice from friends & 44% family about a purchase through a social of social media savvy networking site. 1.1B women say their buying decision is influenced by a trusted blogger. views of videos with the word "Haul" in the title last year. LASTLY, A FEW TIPS & TRICKS : How to get your customers to fall in love with you. 1 Target Last Minute Shoppers Focus on Men Nearly two-thirds of Americans don't Men spent nearly begin planning until a week or less double what women before the holiday, so make sure to spent last year, so aim kick promotions up a notch in the your gift-hunting days leading up to it. promotions towards them as we approach the holiday. Pinterest Gift Collages Gift ideas are very popular on Pinterest. Work with influencers to publish gift-roundup collages that feature your products. A picture is worth a thousand words! Targeting 888 No matter what you Engagements! sell, you can get in on the Valentine's Valentine's Day is Day love (aka sales). one of the most YouTube Hauls You just need to popular days of the know what your year to get Get your products customer is looking engaged. The included in Gift Haul for. Find a unique weeks following videos from influential way to position your the holiday are the and relatable vloggers. product as a sweet perfect time to They have the ear of Valentine's Day gift reach out to your audience and for your customers' newly engaged know how to move family, friends, or couples. your product! even pets. BY The Shaf THESHEL F.COM This infographic was created by The Shelf, an influencer marketing platform. Brands and agencies use our solution to discover influencers, set up campaigns, and analyze results. If you're new to influencer marketing, we have tons of resources at www.theshelf.com/resources. And, if you liked this infographic, please help spread the virtual love! REFERENCES http://bits.blogs.nytimes.com/2015/08/10/study-of-ad-blocking-software-suggests-wlde-use/ http://consumerist.com/2015/06/03/nearly-70-of-consumers-rely-on-online-reviews-before-making-a-purchase/ http://www.business2community.com/soclal-medla/socal-medla-and-the-female-holiday-shopper-Infographic-0332987 http://www.cpcstrategy.com/blog/2014/02/valentines-day/ http://www.forbes.com/sites/kylewong/2014/09/10/the-explosive-growth-of-Influencer-marketing-and-what-it-means-for-you/ http://www.12inc.com/net-a-porter-Is-testing-soclal-shopping/2015/blog http://www.marketingcharts.com/traditional/are-consumers-falling-out-of-love-with-brands-39812/ http://www.momentology.com/4500-valentines-day-statistics-for-marketers/ http://www.moneycrashers.com/men-vs-women-shopping-habits-buylng-decislons/ http://www.theharrispoll.com/ https://econsultancy.com/blog/64406-77-of-uk-shoppers-consult-revlews-before-buylng-online-report/ https://expresswriters.com/the-top-reasons-you-should-be-using-pinterest-for-your-business/ https://nrf.com/medla/press-releases/cupid-shower-americans-Jewelry-candy-this-valentines-day#sthash.If2leOtP.dpuf https://www.fundivo.com/stats/valentines-day-spending-statistics/ https://www.nchannel.com/blog/retal-data-ecommerce-statistics/ https://www.thinkwithgoogle.com/articles/2014-hollday-shopper-research-shopplng-never-sleeps.html DD D D ODDDDD DDDDDDD DDDDDD D DDDDDD ODDDDDD DDDDDDDDDD DDDD D DDD D D DDDD D D DDD D

A Digital Marketing Guide to Valentine's Day

shared by TheShelf on Feb 13
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Check out our Valentine's Day Infographic below to get all the sweet deets on: who's spending the most money in the name of love what they're spending their money on why spreading virtual love is key...

Publisher

The Shelf

Designer

Lauren Jung

Category

Social Media
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