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This Digital Life

This Digital Life We are entering the post-technology era-an age in which digital tools have become so infused into our daily lives that they cease to offer meaning beyond their utilitarian functions. Widespread dissatisfaction with the direction in which society is moving (socially, economically, politically, environmentally) is leading people to question whether we can put the brakes on our current dizzying rate of "progress" and find a better, healthier, more satisfying way in which to move forward. 19 Countries 7,213 Respondents 1,160 Prosumers While only 10% of the population think digital technology is making life on planet Earth worse right now, 42% of us think it's still too soon to tell whether technology as a whole will make life better or worse. Total 75 Male Female 54 53 Prosumer 54 53 72 Mainstream Age 18-34 Age 35-54 Age 55+ SL A I worry that digital communications is weakening human-to-human bonds I think society is moving in the wrong direction I believe society has gotten intellectually lazy ......... I worry about society's loss of civility/politeness I worry about society's lack of community/interconnectedness I worry about society's moral decline .................. ............................. 55% 51% 70% believe technology is robbing us of our privacy of millennials worry friends or family will share inappropriate personal info about them online believe today's youth have no sense of personal privacy 53% millennials 34% millennials worry about the impact digital technology and social media are having on young people say social networking is making them less satisfied with their own lives 61% age 55+ PROSUMERS CONTINUE TO LEAD THE WAY TOWARD A MORE SUSTAINABLE LIFESTYLE Today's more informed consumers have embraced the notion that our wasteful ways are neither sustainable nor satisfying over the long term. Smart brands are giving people the tools and incentives they need to consume more mindfully. 96 Prosumer 96 Mainstream 80 73 76 76 68 69 66 56 worried about lack of paying more attention than in the past to the environmental and/or social impact of the products they buy feel good about reducing the amount of waste they create worried about environmental destruction/climate change sustainable forms of energy A WORD OF WARNING TO THE "1%" 78% are moderately to extremely worried about the growing gap between rich and poor 73% Prosumers Mainstream Source: Prosumer Report-This Digital Life Read more at www.prosumer-report.com/blog Follow us on Twitter @prosumer_report * EURO RSCG WORLDWIDE

This Digital Life

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The extent to which the world has changed in the past couple of decades is astounding. The infusion of digital technology, new channels of communication, changes in household composition, the faster p...

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Euro RSCG

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Social Media
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