Digital Australia - A Village of 100 People

Australia A COUNTRY OF 100 PEOPLE? Australia's population ticked over to 23 million on 23rd April 2013. We thought it was a good time to reflect on what our fine nation would look like if we were just 100 people. Well, with a digital outlook at least. How many people would be online? 69.5 out of 100 Our online audience by age: 17.5/100 8/100 2-17 25-34 50+ 18-24 35-49 15/100 28.5/100 31/100 WOAH WAIT A MINUTE! That means Australia's largest online audience is the over 50's? YUP! Mobile: Smart phone penetration... 50 out of 100 The make up of our smartphone population.. 25/100 • 49/100 Smart phone internet usage... SO00... I bet smart phone users access the internet for all sorts of important stuff. Nope! Research indicates that 69/100 people access the internet on their smart phones because they are bored. Social Media Usage: f f in 10.5 out of 04.0 out of 51.0 09.5 out of out of 100 100 100 100 Search: 90/100 Australians use Google for their search queries ON.Q This infographic is provided by On Q Marketing. For more information contact [email protected] or visit onqmarketing.com.au MARKETING Mobile statistics sourced from Google's own Our Mobile Planet' http://www.thinkwithgoogle.com/mobileplanet/en/ Social media statistics sourced from Social Media News http://www.socialmedianews.com.au/social-media-statistics- australia-january-2013/ General online stats sourced from Nielsen's February 2013 Online Landscape Review http://www.nielsen.com/content/dam/corporate/au/en/reports/2013/nielsen-au-online-landscape-review-february-2013.pdf