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Digg (The Story of)

digg Digg.com is a community driven website that showcases the best of the Internet. Users submit stories, pictures and videos and then vote on their favorites. A vote up is a 'digg' and a vote down is a 'bury.' The most dugg stories of the day hit the front page and get exposure to millions of viewers. Digg was founded in 2004 by 27 year old Kevin Rose. He invested $6000 of his savlngs into the site. That money was supposed to be a down payment on a house. His girlfriend broke up with him for choosing Digg over their house. BANK $50,000 Over the years, Digg has raised $40 million in venture capital. НП In February, 2005, Digg received their first investment check: $50,000 from a friend named Chris Hoar. They didn't have business account yet, so Hoar taught Rose how to set up accounting and how to raise the next round of money. Until 2009, Digg had yet to earn a profit. By 2007, some Digg users flgured out how to work the voting system to promote their own agendas. The so-called 'Bury Brigade' is rumored to bury stories that don't suit their interests, rather than just burying stories that are inaccurate or irrelevant. POwer user bury brigade 'Power Users' also developed influential profiles. Their submissions and diggs had better chances of hitting the front page than the typical uUser's. One user, 'Supernova17' was actually banned from Digg after submitting a story for pay. Some websites suffered from the "Digg effect.' Popularity on Digg drove so much traffic to their The New York Times sites that they crashed. Newsweek Whereas Digg's rival Reddit gets most of their stories from three sources; Imgur, Reddit and Youtube, Digg's stories come from a variety of sites, including a few old media sources like The New York Times and Newsweek. There are more than 20,000 stories submitted daily. SUBMIT With only about 150 stories hitting the front page everyday, one reader estimated that the average user has only about a 1.12% chance of making the front page with their submission. click click click click The average story needs the following to hit the homepage: Around 100 diggs. 14.71 hours. 9.2 comments. Digg has also seen its share of controversy. WE In 2007 users submitted an antiplracy code used to protect high definition DVDS. On the advice of their lawyers, Digg removed the code from the site. CAN'T DOWN WITH DIGG! BE SILENCED! Readers saw the removal as a corporate sellout and generated a huge backlash agalnst the sile. Rose announced they would no longer delete comments and stories with the encryption code, and they would just deal the consequences as they came up. The announcement resulted in one the highest dugg stories ever, with almost 50,000 diggs. In late 2009, Digg launched Digg Ads. Marketers can submit ads that look like regular Digg stories. Like Digg submissions, users can vote the ads up or down. By February 2010, 30% of Digg's revenue was coming from Digg Ads. SIMS Digg's 2009 eamings before interest, taxes, depreciation and amortization was more than what they spent, thanks to Digg Ads. Although the actual earnings of ads aren't disclosed, Digg is claiming that they are getting 10-20 times the price per ad than other social networks are getting. However, traffic to Digg is slipping. In 2008, Rose claimed to get 26 million unique visitors a month. In March, 2010 traffic was up to 38 million visitors. One month later, traffic was down to 24.7 millon. The steep drop may be due to the removal of the "Diggbar which kept users on the site longer, but didn'i necessarlly Improve their experlence with Digg, according to Rose. digg 15 Hilarious Facts About Your Mom! 211 digg it Bury 51 comments 1,291 views Despite a drop in traffic, Digg still hold a core audience of young, savvy men. 61% of Digg users are male. 50% of Digg readers make more than $60,000 a year. In late July, 2010, Digg halted the registration of new users, in preparation for a major relaunch that is due in the coming weeks. The latest version of Digg is rumored to be a top to bottom overhaul. digg Users may be able to auto-submit stories through the RSS feed. The submission process Is also simpler and the interface will be cleaner. The leaderboard will be back, but old power users will not have the same authority they carried before. Sources: http://www.businessweek.com/magazine/content/06_33/b3997001.htm http://www.guardlan.co.uk/technology/2008/jun/12/Interviews.intemet http://www.guardian.co.uk/media/pda/2010/jun/07/digg-loses-third-of-visitors http://thenextweb.com/socialmedla/2010/02/26/digg-profitable-pig-filying-social-media-story/ http://glgaom.com/2010/02/26/how-digg-found-a-way-to-make-money/ http://www.centemetworks.com/digg-frontpage-chance http://techcrunch.com/2010/04/06/diggs-kevin-rose-diggbar-is-bad-for-the-intemet-so-were-killing-It/ http://digg.comd3lvwu http://www.sc-tech-today.com/news/Google-Rumored-Ready-to- Buy-Digg/story [email protected]_Id=11300DT7UTPT http://mashable.com/2010/08/02/new-digg-user-registration/ http://www.nytimes.com/2007/05/03/technology/03code.htmle_=1 http://www.pronetadvertising.com/articles/the-bury-brigade-exists-and-heres-my-proof.html http://www.seadwriteweb.com/archives/the_new_digg_power_users_and_publishers.php http://kikolani.com/inside-the-new-digg-including-new-auto-submit-feature.html http://www.readwrtteweb.com/archives/the_new_digg_power_users_and_publishers.php http://econsultancy.com/blog/3326-how-many-diggs-does-it-take-to-htt-the-homepage http://thenextweb.com/apps/201oy05/14/why-digg-stl-matters/ http://www.webpronews.com/topnews/2009/07/21/top-10-most-dugg-storles-on-digg http://digg.comid3antn Design By Ellie Koning UnlineSchools www.OnlineSchools.org digg Digg.com is a community driven website that showcases the best of the Internet. Users submit stories, pictures and videos and then vote on their favorites. A vote up is a 'digg' and a vote down is a 'bury.' The most dugg stories of the day hit the front page and get exposure to millions of viewers. Digg was founded in 2004 by 27 year old Kevin Rose. He invested $6000 of his savlngs into the site. That money was supposed to be a down payment on a house. His girlfriend broke up with him for choosing Digg over their house. BANK $50,000 Over the years, Digg has raised $40 million in venture capital. In February, 2005, Digg received their first investment check: $50,000 from a friend named Chris Hoar. They didn't have business account yet, so Hoar taught Rose how to set up accounting and how to raise the next round of money. Until 2009, Digg had yet to earn a profit. By 2007, some Digg users flgured out how to work the voting system to promote their own agendas. The so-called 'Bury Brigade' is rumored to bury stories that don't suit their interests, rather than just burying stories that are inaccurate or irrelevant. POwer user bury brigade 'Power Users' also developed influential profiles. Their submissions and diggs had better chances of hitting the front page than the typical uUser's. One user, 'Supernova17' was actually banned from Digg after submitting a story for pay. Some websites suffered from the "Digg effect.' Popularity on Digg drove so much traffic to their The New York Times sites that they crashed. Newsweek Whereas Digg's rival Reddit gets most of their stories from three sources; Imgur, Reddit and Youtube, Digg's stories come from a variety of sites, including a few old media sources like The New York Times and Newsweek. There are more than 20,000 stories submitted daily. SUBMIT With only about 150 stories hitting the front page everyday, one reader estimated that the average user has only about a 1.12% chance of making the front page with their submission. click click click click The average story needs the following to hit the homepage: Around 100 diggs. 14.71 hours. 9.2 comments. Digg has also seen its share of controversy. WE In 2007 users submitted an antiplracy code used to protect high definition DVDS. On the advice of their lawyers, Digg removed the code from the site. CAN'T DOWN WITH DIGG! BE SILENCED! Readers saw the removal as a corporate sellout and generated a huge backlash agalnst the sile. Rose announced they would no longer delete comments and stories with the encryption code, and they would just deal the consequences as they came up. The announcement resulted in one the highest dugg stories ever, with almost 50,000 diggs. In late 2009, Digg launched Digg Ads. Marketers can submit ads that look like regular Digg stories. Like Digg submissions, users can vote the ads up or down. By February 2010, 30% of Digg's revenue was coming from Digg Ads. SIMS Digg's 2009 eamings before interest, taxes, depreciation and amortization was more than what they spent, thanks to Digg Ads. Although the actual earnings of ads aren't disclosed, Digg is claiming that they are getting 10-20 times the price per ad than other social networks are getting. However, traffic to Digg is slipping. In 2008, Rose claimed to get 26 million unique visitors a month. In March, 2010 traffic was up to 38 million visitors. One month later, traffic was down to 24.7 millon. The steep drop may be due to the removal of the "Diggbar which kept users on the site longer, but didn'i necessarlly Improve their experlence with Digg, according to Rose. digg 15 Hilarious Facts About Your Mom! 211 digg it Bury 51 comments 1,291 views Despite a drop in traffic, Digg still hold a core audience of young, savvy men. 61% of Digg users are male. 50% of Digg readers make more than $60,000 a year. In late July, 2010, Digg halted the registration of new users, in preparation for a major relaunch that is due in the coming weeks. The latest version of Digg is rumored to be a top to bottom overhaul. digg Users may be able to auto-submit stories through the RSS feed. The submission process Is also simpler and the interface will be cleaner. The leaderboard will be back, but old power users will not have the same authority they carried before. Sources: http://www.businessweek.com/magazine/content/06_33/b3997001.htm http://www.guardlan.co.uk/technology/2008/jun/12/Interviews.intemet http://www.guardian.co.uk/media/pda/2010/jun/07/digg-loses-third-of-visitors http://thenextweb.com/socialmedla/2010/02/26/digg-profitable-pig-filying-social-media-story/ http://glgaom.com/2010/02/26/how-digg-found-a-way-to-make-money/ http://www.centemetworks.com/digg-frontpage-chance http://techcrunch.com/2010/04/06/diggs-kevin-rose-diggbar-is-bad-for-the-intemet-so-were-killing-It/ http://digg.comd3lvwu http://www.sc-tech-today.com/news/Google-Rumored-Ready-to- Buy-Digg/story [email protected]_Id=11300DT7UTPT http://mashable.com/2010/08/02/new-digg-user-registration/ http://www.nytimes.com/2007/05/03/technology/03code.htmle_=1 http://www.pronetadvertising.com/articles/the-bury-brigade-exists-and-heres-my-proof.html http://www.seadwriteweb.com/archives/the_new_digg_power_users_and_publishers.php http://kikolani.com/inside-the-new-digg-including-new-auto-submit-feature.html http://www.readwrtteweb.com/archives/the_new_digg_power_users_and_publishers.php http://econsultancy.com/blog/3326-how-many-diggs-does-it-take-to-htt-the-homepage http://thenextweb.com/apps/201oy05/14/why-digg-stl-matters/ http://www.webpronews.com/topnews/2009/07/21/top-10-most-dugg-storles-on-digg http://digg.comid3antn Design By Ellie Koning UnlineSchools www.OnlineSchools.org digg Digg.com is a community driven website that showcases the best of the Internet. Users submit stories, pictures and videos and then vote on their favorites. A vote up is a 'digg' and a vote down is a 'bury.' The most dugg stories of the day hit the front page and get exposure to millions of viewers. Digg was founded in 2004 by 27 year old Kevin Rose. He invested $6000 of his savlngs into the site. That money was supposed to be a down payment on a house. His girlfriend broke up with him for choosing Digg over their house. BANK $50,000 Over the years, Digg has raised $40 million in venture capital. In February, 2005, Digg received their first investment check: $50,000 from a friend named Chris Hoar. They didn't have business account yet, so Hoar taught Rose how to set up accounting and how to raise the next round of money. Until 2009, Digg had yet to earn a profit. By 2007, some Digg users flgured out how to work the voting system to promote their own agendas. The so-called 'Bury Brigade' is rumored to bury stories that don't suit their interests, rather than just burying stories that are inaccurate or irrelevant. POwer user bury brigade 'Power Users' also developed influential profiles. Their submissions and diggs had better chances of hitting the front page than the typical uUser's. One user, 'Supernova17' was actually banned from Digg after submitting a story for pay. Some websites suffered from the "Digg effect.' Popularity on Digg drove so much traffic to their The New York Times sites that they crashed. Newsweek Whereas Digg's rival Reddit gets most of their stories from three sources; Imgur, Reddit and Youtube, Digg's stories come from a variety of sites, including a few old media sources like The New York Times and Newsweek. There are more than 20,000 stories submitted daily. SUBMIT With only about 150 stories hitting the front page everyday, one reader estimated that the average user has only about a 1.12% chance of making the front page with their submission. click click click click The average story needs the following to hit the homepage: Around 100 diggs. 14.71 hours. 9.2 comments. Digg has also seen its share of controversy. WE In 2007 users submitted an antiplracy code used to protect high definition DVDS. On the advice of their lawyers, Digg removed the code from the site. CAN'T DOWN WITH DIGG! BE SILENCED! Readers saw the removal as a corporate sellout and generated a huge backlash agalnst the sile. Rose announced they would no longer delete comments and stories with the encryption code, and they would just deal the consequences as they came up. The announcement resulted in one the highest dugg stories ever, with almost 50,000 diggs. In late 2009, Digg launched Digg Ads. Marketers can submit ads that look like regular Digg stories. Like Digg submissions, users can vote the ads up or down. By February 2010, 30% of Digg's revenue was coming from Digg Ads. SIMS Digg's 2009 eamings before interest, taxes, depreciation and amortization was more than what they spent, thanks to Digg Ads. Although the actual earnings of ads aren't disclosed, Digg is claiming that they are getting 10-20 times the price per ad than other social networks are getting. However, traffic to Digg is slipping. In 2008, Rose claimed to get 26 million unique visitors a month. In March, 2010 traffic was up to 38 million visitors. One month later, traffic was down to 24.7 millon. The steep drop may be due to the removal of the "Diggbar which kept users on the site longer, but didn'i necessarlly Improve their experlence with Digg, according to Rose. digg 15 Hilarious Facts About Your Mom! 211 digg it Bury 51 comments 1,291 views Despite a drop in traffic, Digg still hold a core audience of young, savvy men. 61% of Digg users are male. 50% of Digg readers make more than $60,000 a year. In late July, 2010, Digg halted the registration of new users, in preparation for a major relaunch that is due in the coming weeks. The latest version of Digg is rumored to be a top to bottom overhaul. digg Users may be able to auto-submit stories through the RSS feed. The submission process Is also simpler and the interface will be cleaner. The leaderboard will be back, but old power users will not have the same authority they carried before. Sources: http://www.businessweek.com/magazine/content/06_33/b3997001.htm http://www.guardlan.co.uk/technology/2008/jun/12/Interviews.intemet http://www.guardian.co.uk/media/pda/2010/jun/07/digg-loses-third-of-visitors http://thenextweb.com/socialmedla/2010/02/26/digg-profitable-pig-filying-social-media-story/ http://glgaom.com/2010/02/26/how-digg-found-a-way-to-make-money/ http://www.centemetworks.com/digg-frontpage-chance http://techcrunch.com/2010/04/06/diggs-kevin-rose-diggbar-is-bad-for-the-intemet-so-were-killing-It/ http://digg.comd3lvwu http://www.sc-tech-today.com/news/Google-Rumored-Ready-to- Buy-Digg/story [email protected]_Id=11300DT7UTPT http://mashable.com/2010/08/02/new-digg-user-registration/ http://www.nytimes.com/2007/05/03/technology/03code.htmle_=1 http://www.pronetadvertising.com/articles/the-bury-brigade-exists-and-heres-my-proof.html http://www.seadwriteweb.com/archives/the_new_digg_power_users_and_publishers.php http://kikolani.com/inside-the-new-digg-including-new-auto-submit-feature.html http://www.readwrtteweb.com/archives/the_new_digg_power_users_and_publishers.php http://econsultancy.com/blog/3326-how-many-diggs-does-it-take-to-htt-the-homepage http://thenextweb.com/apps/201oy05/14/why-digg-stl-matters/ http://www.webpronews.com/topnews/2009/07/21/top-10-most-dugg-storles-on-digg http://digg.comid3antn Design By Ellie Koning UnlineSchools www.OnlineSchools.org digg Digg.com is a community driven website that showcases the best of the Internet. Users submit stories, pictures and videos and then vote on their favorites. A vote up is a 'digg' and a vote down is a 'bury.' The most dugg stories of the day hit the front page and get exposure to millions of viewers. Digg was founded in 2004 by 27 year old Kevin Rose. He invested $6000 of his savlngs into the site. That money was supposed to be a down payment on a house. His girlfriend broke up with him for choosing Digg over their house. BANK $50,000 Over the years, Digg has raised $40 million in venture capital. In February, 2005, Digg received their first investment check: $50,000 from a friend named Chris Hoar. They didn't have business account yet, so Hoar taught Rose how to set up accounting and how to raise the next round of money. Until 2009, Digg had yet to earn a profit. By 2007, some Digg users flgured out how to work the voting system to promote their own agendas. The so-called 'Bury Brigade' is rumored to bury stories that don't suit their interests, rather than just burying stories that are inaccurate or irrelevant. POwer user bury brigade 'Power Users' also developed influential profiles. Their submissions and diggs had better chances of hitting the front page than the typical uUser's. One user, 'Supernova17' was actually banned from Digg after submitting a story for pay. Some websites suffered from the "Digg effect.' Popularity on Digg drove so much traffic to their The New York Times sites that they crashed. Newsweek Whereas Digg's rival Reddit gets most of their stories from three sources; Imgur, Reddit and Youtube, Digg's stories come from a variety of sites, including a few old media sources like The New York Times and Newsweek. There are more than 20,000 stories submitted daily. SUBMIT With only about 150 stories hitting the front page everyday, one reader estimated that the average user has only about a 1.12% chance of making the front page with their submission. click click click click The average story needs the following to hit the homepage: Around 100 diggs. 14.71 hours. 9.2 comments. Digg has also seen its share of controversy. WE In 2007 users submitted an antiplracy code used to protect high definition DVDS. On the advice of their lawyers, Digg removed the code from the site. CAN'T DOWN WITH DIGG! BE SILENCED! Readers saw the removal as a corporate sellout and generated a huge backlash agalnst the sile. Rose announced they would no longer delete comments and stories with the encryption code, and they would just deal the consequences as they came up. The announcement resulted in one the highest dugg stories ever, with almost 50,000 diggs. In late 2009, Digg launched Digg Ads. Marketers can submit ads that look like regular Digg stories. Like Digg submissions, users can vote the ads up or down. By February 2010, 30% of Digg's revenue was coming from Digg Ads. SIMS Digg's 2009 eamings before interest, taxes, depreciation and amortization was more than what they spent, thanks to Digg Ads. Although the actual earnings of ads aren't disclosed, Digg is claiming that they are getting 10-20 times the price per ad than other social networks are getting. However, traffic to Digg is slipping. In 2008, Rose claimed to get 26 million unique visitors a month. In March, 2010 traffic was up to 38 million visitors. One month later, traffic was down to 24.7 millon. The steep drop may be due to the removal of the "Diggbar which kept users on the site longer, but didn'i necessarlly Improve their experlence with Digg, according to Rose. digg 15 Hilarious Facts About Your Mom! 211 digg it Bury 51 comments 1,291 views Despite a drop in traffic, Digg still hold a core audience of young, savvy men. 61% of Digg users are male. 50% of Digg readers make more than $60,000 a year. In late July, 2010, Digg halted the registration of new users, in preparation for a major relaunch that is due in the coming weeks. The latest version of Digg is rumored to be a top to bottom overhaul. digg Users may be able to auto-submit stories through the RSS feed. The submission process Is also simpler and the interface will be cleaner. The leaderboard will be back, but old power users will not have the same authority they carried before. Sources: http://www.businessweek.com/magazine/content/06_33/b3997001.htm http://www.guardlan.co.uk/technology/2008/jun/12/Interviews.intemet http://www.guardian.co.uk/media/pda/2010/jun/07/digg-loses-third-of-visitors http://thenextweb.com/socialmedla/2010/02/26/digg-profitable-pig-filying-social-media-story/ http://glgaom.com/2010/02/26/how-digg-found-a-way-to-make-money/ http://www.centemetworks.com/digg-frontpage-chance http://techcrunch.com/2010/04/06/diggs-kevin-rose-diggbar-is-bad-for-the-intemet-so-were-killing-It/ http://digg.comd3lvwu http://www.sc-tech-today.com/news/Google-Rumored-Ready-to- Buy-Digg/story [email protected]_Id=11300DT7UTPT http://mashable.com/2010/08/02/new-digg-user-registration/ http://www.nytimes.com/2007/05/03/technology/03code.htmle_=1 http://www.pronetadvertising.com/articles/the-bury-brigade-exists-and-heres-my-proof.html http://www.seadwriteweb.com/archives/the_new_digg_power_users_and_publishers.php http://kikolani.com/inside-the-new-digg-including-new-auto-submit-feature.html http://www.readwrtteweb.com/archives/the_new_digg_power_users_and_publishers.php http://econsultancy.com/blog/3326-how-many-diggs-does-it-take-to-htt-the-homepage http://thenextweb.com/apps/201oy05/14/why-digg-stl-matters/ http://www.webpronews.com/topnews/2009/07/21/top-10-most-dugg-storles-on-digg http://digg.comid3antn Design By Ellie Koning UnlineSchools www.OnlineSchools.org digg Digg.com is a community driven website that showcases the best of the Internet. Users submit stories, pictures and videos and then vote on their favorites. A vote up is a 'digg' and a vote down is a 'bury.' The most dugg stories of the day hit the front page and get exposure to millions of viewers. Digg was founded in 2004 by 27 year old Kevin Rose. He invested $6000 of his savlngs into the site. That money was supposed to be a down payment on a house. His girlfriend broke up with him for choosing Digg over their house. BANK $50,000 Over the years, Digg has raised $40 million in venture capital. In February, 2005, Digg received their first investment check: $50,000 from a friend named Chris Hoar. They didn't have business account yet, so Hoar taught Rose how to set up accounting and how to raise the next round of money. Until 2009, Digg had yet to earn a profit. By 2007, some Digg users flgured out how to work the voting system to promote their own agendas. The so-called 'Bury Brigade' is rumored to bury stories that don't suit their interests, rather than just burying stories that are inaccurate or irrelevant. POwer user bury brigade 'Power Users' also developed influential profiles. Their submissions and diggs had better chances of hitting the front page than the typical uUser's. One user, 'Supernova17' was actually banned from Digg after submitting a story for pay. Some websites suffered from the "Digg effect.' Popularity on Digg drove so much traffic to their The New York Times sites that they crashed. Newsweek Whereas Digg's rival Reddit gets most of their stories from three sources; Imgur, Reddit and Youtube, Digg's stories come from a variety of sites, including a few old media sources like The New York Times and Newsweek. There are more than 20,000 stories submitted daily. SUBMIT With only about 150 stories hitting the front page everyday, one reader estimated that the average user has only about a 1.12% chance of making the front page with their submission. click click click click The average story needs the following to hit the homepage: Around 100 diggs. 14.71 hours. 9.2 comments. Digg has also seen its share of controversy. WE In 2007 users submitted an antiplracy code used to protect high definition DVDS. On the advice of their lawyers, Digg removed the code from the site. CAN'T DOWN WITH DIGG! BE SILENCED! Readers saw the removal as a corporate sellout and generated a huge backlash agalnst the sile. Rose announced they would no longer delete comments and stories with the encryption code, and they would just deal the consequences as they came up. The announcement resulted in one the highest dugg stories ever, with almost 50,000 diggs. In late 2009, Digg launched Digg Ads. Marketers can submit ads that look like regular Digg stories. Like Digg submissions, users can vote the ads up or down. By February 2010, 30% of Digg's revenue was coming from Digg Ads. SIMS Digg's 2009 eamings before interest, taxes, depreciation and amortization was more than what they spent, thanks to Digg Ads. Although the actual earnings of ads aren't disclosed, Digg is claiming that they are getting 10-20 times the price per ad than other social networks are getting. However, traffic to Digg is slipping. In 2008, Rose claimed to get 26 million unique visitors a month. In March, 2010 traffic was up to 38 million visitors. One month later, traffic was down to 24.7 millon. The steep drop may be due to the removal of the "Diggbar which kept users on the site longer, but didn'i necessarlly Improve their experlence with Digg, according to Rose. digg 15 Hilarious Facts About Your Mom! 211 digg it Bury 51 comments 1,291 views Despite a drop in traffic, Digg still hold a core audience of young, savvy men. 61% of Digg users are male. 50% of Digg readers make more than $60,000 a year. In late July, 2010, Digg halted the registration of new users, in preparation for a major relaunch that is due in the coming weeks. The latest version of Digg is rumored to be a top to bottom overhaul. digg Users may be able to auto-submit stories through the RSS feed. The submission process Is also simpler and the interface will be cleaner. The leaderboard will be back, but old power users will not have the same authority they carried before. Sources: http://www.businessweek.com/magazine/content/06_33/b3997001.htm http://www.guardlan.co.uk/technology/2008/jun/12/Interviews.intemet http://www.guardian.co.uk/media/pda/2010/jun/07/digg-loses-third-of-visitors http://thenextweb.com/socialmedla/2010/02/26/digg-profitable-pig-filying-social-media-story/ http://glgaom.com/2010/02/26/how-digg-found-a-way-to-make-money/ http://www.centemetworks.com/digg-frontpage-chance http://techcrunch.com/2010/04/06/diggs-kevin-rose-diggbar-is-bad-for-the-intemet-so-were-killing-It/ http://digg.comd3lvwu http://www.sc-tech-today.com/news/Google-Rumored-Ready-to- Buy-Digg/story [email protected]_Id=11300DT7UTPT http://mashable.com/2010/08/02/new-digg-user-registration/ http://www.nytimes.com/2007/05/03/technology/03code.htmle_=1 http://www.pronetadvertising.com/articles/the-bury-brigade-exists-and-heres-my-proof.html http://www.seadwriteweb.com/archives/the_new_digg_power_users_and_publishers.php http://kikolani.com/inside-the-new-digg-including-new-auto-submit-feature.html http://www.readwrtteweb.com/archives/the_new_digg_power_users_and_publishers.php http://econsultancy.com/blog/3326-how-many-diggs-does-it-take-to-htt-the-homepage http://thenextweb.com/apps/201oy05/14/why-digg-stl-matters/ http://www.webpronews.com/topnews/2009/07/21/top-10-most-dugg-storles-on-digg http://digg.comid3antn Design By Ellie Koning UnlineSchools www.OnlineSchools.org digg Digg.com is a community driven website that showcases the best of the Internet. Users submit stories, pictures and videos and then vote on their favorites. A vote up is a 'digg' and a vote down is a 'bury.' The most dugg stories of the day hit the front page and get exposure to millions of viewers. Digg was founded in 2004 by 27 year old Kevin Rose. He invested $6000 of his savlngs into the site. That money was supposed to be a down payment on a house. His girlfriend broke up with him for choosing Digg over their house. BANK $50,000 Over the years, Digg has raised $40 million in venture capital. In February, 2005, Digg received their first investment check: $50,000 from a friend named Chris Hoar. They didn't have business account yet, so Hoar taught Rose how to set up accounting and how to raise the next round of money. Until 2009, Digg had yet to earn a profit. By 2007, some Digg users flgured out how to work the voting system to promote their own agendas. The so-called 'Bury Brigade' is rumored to bury stories that don't suit their interests, rather than just burying stories that are inaccurate or irrelevant. POwer user bury brigade 'Power Users' also developed influential profiles. Their submissions and diggs had better chances of hitting the front page than the typical uUser's. One user, 'Supernova17' was actually banned from Digg after submitting a story for pay. Some websites suffered from the "Digg effect.' Popularity on Digg drove so much traffic to their The New York Times sites that they crashed. Newsweek Whereas Digg's rival Reddit gets most of their stories from three sources; Imgur, Reddit and Youtube, Digg's stories come from a variety of sites, including a few old media sources like The New York Times and Newsweek. There are more than 20,000 stories submitted daily. SUBMIT With only about 150 stories hitting the front page everyday, one reader estimated that the average user has only about a 1.12% chance of making the front page with their submission. click click click click The average story needs the following to hit the homepage: Around 100 diggs. 14.71 hours. 9.2 comments. Digg has also seen its share of controversy. WE In 2007 users submitted an antiplracy code used to protect high definition DVDS. On the advice of their lawyers, Digg removed the code from the site. CAN'T DOWN WITH DIGG! BE SILENCED! Readers saw the removal as a corporate sellout and generated a huge backlash agalnst the sile. Rose announced they would no longer delete comments and stories with the encryption code, and they would just deal the consequences as they came up. The announcement resulted in one the highest dugg stories ever, with almost 50,000 diggs. In late 2009, Digg launched Digg Ads. Marketers can submit ads that look like regular Digg stories. Like Digg submissions, users can vote the ads up or down. By February 2010, 30% of Digg's revenue was coming from Digg Ads. SIMS Digg's 2009 eamings before interest, taxes, depreciation and amortization was more than what they spent, thanks to Digg Ads. Although the actual earnings of ads aren't disclosed, Digg is claiming that they are getting 10-20 times the price per ad than other social networks are getting. However, traffic to Digg is slipping. In 2008, Rose claimed to get 26 million unique visitors a month. In March, 2010 traffic was up to 38 million visitors. One month later, traffic was down to 24.7 millon. The steep drop may be due to the removal of the "Diggbar which kept users on the site longer, but didn'i necessarlly Improve their experlence with Digg, according to Rose. digg 15 Hilarious Facts About Your Mom! 211 digg it Bury 51 comments 1,291 views Despite a drop in traffic, Digg still hold a core audience of young, savvy men. 61% of Digg users are male. 50% of Digg readers make more than $60,000 a year. In late July, 2010, Digg halted the registration of new users, in preparation for a major relaunch that is due in the coming weeks. The latest version of Digg is rumored to be a top to bottom overhaul. digg Users may be able to auto-submit stories through the RSS feed. The submission process Is also simpler and the interface will be cleaner. The leaderboard will be back, but old power users will not have the same authority they carried before. Sources: http://www.businessweek.com/magazine/content/06_33/b3997001.htm http://www.guardlan.co.uk/technology/2008/jun/12/Interviews.intemet http://www.guardian.co.uk/media/pda/2010/jun/07/digg-loses-third-of-visitors http://thenextweb.com/socialmedla/2010/02/26/digg-profitable-pig-filying-social-media-story/ http://glgaom.com/2010/02/26/how-digg-found-a-way-to-make-money/ http://www.centemetworks.com/digg-frontpage-chance http://techcrunch.com/2010/04/06/diggs-kevin-rose-diggbar-is-bad-for-the-intemet-so-were-killing-It/ http://digg.comd3lvwu http://www.sc-tech-today.com/news/Google-Rumored-Ready-to- Buy-Digg/story [email protected]_Id=11300DT7UTPT http://mashable.com/2010/08/02/new-digg-user-registration/ http://www.nytimes.com/2007/05/03/technology/03code.htmle_=1 http://www.pronetadvertising.com/articles/the-bury-brigade-exists-and-heres-my-proof.html http://www.seadwriteweb.com/archives/the_new_digg_power_users_and_publishers.php http://kikolani.com/inside-the-new-digg-including-new-auto-submit-feature.html http://www.readwrtteweb.com/archives/the_new_digg_power_users_and_publishers.php http://econsultancy.com/blog/3326-how-many-diggs-does-it-take-to-htt-the-homepage http://thenextweb.com/apps/201oy05/14/why-digg-stl-matters/ http://www.webpronews.com/topnews/2009/07/21/top-10-most-dugg-storles-on-digg http://digg.comid3antn Design By Ellie Koning UnlineSchools www.OnlineSchools.org digg Digg.com is a community driven website that showcases the best of the Internet. Users submit stories, pictures and videos and then vote on their favorites. A vote up is a 'digg' and a vote down is a 'bury.' The most dugg stories of the day hit the front page and get exposure to millions of viewers. Digg was founded in 2004 by 27 year old Kevin Rose. He invested $6000 of his savlngs into the site. That money was supposed to be a down payment on a house. His girlfriend broke up with him for choosing Digg over their house. BANK $50,000 Over the years, Digg has raised $40 million in venture capital. In February, 2005, Digg received their first investment check: $50,000 from a friend named Chris Hoar. They didn't have business account yet, so Hoar taught Rose how to set up accounting and how to raise the next round of money. Until 2009, Digg had yet to earn a profit. By 2007, some Digg users flgured out how to work the voting system to promote their own agendas. The so-called 'Bury Brigade' is rumored to bury stories that don't suit their interests, rather than just burying stories that are inaccurate or irrelevant. POwer user bury brigade 'Power Users' also developed influential profiles. Their submissions and diggs had better chances of hitting the front page than the typical uUser's. One user, 'Supernova17' was actually banned from Digg after submitting a story for pay. Some websites suffered from the "Digg effect.' Popularity on Digg drove so much traffic to their The New York Times sites that they crashed. Newsweek Whereas Digg's rival Reddit gets most of their stories from three sources; Imgur, Reddit and Youtube, Digg's stories come from a variety of sites, including a few old media sources like The New York Times and Newsweek. There are more than 20,000 stories submitted daily. SUBMIT With only about 150 stories hitting the front page everyday, one reader estimated that the average user has only about a 1.12% chance of making the front page with their submission. click click click click The average story needs the following to hit the homepage: Around 100 diggs. 14.71 hours. 9.2 comments. Digg has also seen its share of controversy. WE In 2007 users submitted an antiplracy code used to protect high definition DVDS. On the advice of their lawyers, Digg removed the code from the site. CAN'T DOWN WITH DIGG! BE SILENCED! Readers saw the removal as a corporate sellout and generated a huge backlash agalnst the sile. Rose announced they would no longer delete comments and stories with the encryption code, and they would just deal the consequences as they came up. The announcement resulted in one the highest dugg stories ever, with almost 50,000 diggs. In late 2009, Digg launched Digg Ads. Marketers can submit ads that look like regular Digg stories. Like Digg submissions, users can vote the ads up or down. By February 2010, 30% of Digg's revenue was coming from Digg Ads. SIMS Digg's 2009 eamings before interest, taxes, depreciation and amortization was more than what they spent, thanks to Digg Ads. Although the actual earnings of ads aren't disclosed, Digg is claiming that they are getting 10-20 times the price per ad than other social networks are getting. However, traffic to Digg is slipping. In 2008, Rose claimed to get 26 million unique visitors a month. In March, 2010 traffic was up to 38 million visitors. One month later, traffic was down to 24.7 millon. The steep drop may be due to the removal of the "Diggbar which kept users on the site longer, but didn'i necessarlly Improve their experlence with Digg, according to Rose. digg 15 Hilarious Facts About Your Mom! 211 digg it Bury 51 comments 1,291 views Despite a drop in traffic, Digg still hold a core audience of young, savvy men. 61% of Digg users are male. 50% of Digg readers make more than $60,000 a year. In late July, 2010, Digg halted the registration of new users, in preparation for a major relaunch that is due in the coming weeks. The latest version of Digg is rumored to be a top to bottom overhaul. digg Users may be able to auto-submit stories through the RSS feed. The submission process Is also simpler and the interface will be cleaner. The leaderboard will be back, but old power users will not have the same authority they carried before. Sources: http://www.businessweek.com/magazine/content/06_33/b3997001.htm http://www.guardlan.co.uk/technology/2008/jun/12/Interviews.intemet http://www.guardian.co.uk/media/pda/2010/jun/07/digg-loses-third-of-visitors http://thenextweb.com/socialmedla/2010/02/26/digg-profitable-pig-filying-social-media-story/ http://glgaom.com/2010/02/26/how-digg-found-a-way-to-make-money/ http://www.centemetworks.com/digg-frontpage-chance http://techcrunch.com/2010/04/06/diggs-kevin-rose-diggbar-is-bad-for-the-intemet-so-were-killing-It/ http://digg.comd3lvwu http://www.sc-tech-today.com/news/Google-Rumored-Ready-to- Buy-Digg/story [email protected]_Id=11300DT7UTPT http://mashable.com/2010/08/02/new-digg-user-registration/ http://www.nytimes.com/2007/05/03/technology/03code.htmle_=1 http://www.pronetadvertising.com/articles/the-bury-brigade-exists-and-heres-my-proof.html http://www.seadwriteweb.com/archives/the_new_digg_power_users_and_publishers.php http://kikolani.com/inside-the-new-digg-including-new-auto-submit-feature.html http://www.readwrtteweb.com/archives/the_new_digg_power_users_and_publishers.php http://econsultancy.com/blog/3326-how-many-diggs-does-it-take-to-htt-the-homepage http://thenextweb.com/apps/201oy05/14/why-digg-stl-matters/ http://www.webpronews.com/topnews/2009/07/21/top-10-most-dugg-storles-on-digg http://digg.comid3antn Design By Ellie Koning UnlineSchools www.OnlineSchools.org

Digg (The Story of)

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Founded in 2004 by Kevin Rose, Digg struggled at first but eventually became a huge force on the internet as Power Users "Dugg" stories that they did like, and "buried" stories that they didn't like, ...

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