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Demographics

sidereel Jan 11' Winter User Survey Demographics We're three years older last year's average user age was 26 and now it is 29. 68% 80% 18 – 34 Yrs Old 18 – 34 Yrs Old 2010 2009 44% 60% 18 – 24 Yrs Old 18 – 24 Yrs Old There is no correlation between age and time spent watching online. Social Media 25% want to see friends' 25% (2010) watch history Only 10% of users want to broadcast what they are watching – or want to watch – to their friends. 50% (2009) 29% use twitter but none of the check-in services had significant usage (also included GetGlue, Miso, Clicker, Foursquare) GetGlue miso clicker foursquare The Intemet Television Guide Web TV Between Two Ferns 12% The Guild Dorm Life of Users Watched one of the following Web TV Shows Legend of Neil Very Mary Kate Happy Tree Friends Web Therapy Mobile Percentage of SideReel Users owning mobile devices: 30% 16% iOS device Android iPad Android iPhone iPod Touch 22% own an 5% own an iPad iPod Touch Time Spent Watching 78% of users 54% of users watch more than watch more than 5 Hours 5-20 Hours of online TV per Week of online TV per Week Users who watch more than 10 hours online per week are slightly less likely to have cable than users who watch less than 10 hours online - these are tomorrow's cord cutters, or cord trimmers. Method of Viewing/Connected Devices In the past month 42% watched TV on a connected device, via Netflix, or hooked their computer up to their TV to watch. NETFLIX 24% of users subscribe to Netflix. 40% of users Only 30% stream video streamed video to their TVs in the past month, which represents more than a three-fold increase over last year. other than Netflix on their TVs. Promiscuous users: those who stream Netflix to the TV, or connect their computer or another device to the TV, are twice as likely to use several methods of watching Internet video on their TV. sidereel Jan 11' Winter User Survey Demographics We're three years older last year's average user age was 26 and now it is 29. 68% 80% 18 – 34 Yrs Old 18 – 34 Yrs Old 2010 2009 44% 60% 18 – 24 Yrs Old 18 – 24 Yrs Old There is no correlation between age and time spent watching online. Social Media 25% want to see friends' 25% (2010) watch history Only 10% of users want to broadcast what they are watching – or want to watch – to their friends. 50% (2009) 29% use twitter but none of the check-in services had significant usage (also included GetGlue, Miso, Clicker, Foursquare) GetGlue miso clicker foursquare The Intemet Television Guide Web TV Between Two Ferns 12% The Guild Dorm Life of Users Watched one of the following Web TV Shows Legend of Neil Very Mary Kate Happy Tree Friends Web Therapy Mobile Percentage of SideReel Users owning mobile devices: 30% 16% iOS device Android iPad Android iPhone iPod Touch う 言 合 a 22% own an 5% own an iPad iPod Touch Time Spent Watching 78% of users 54% of users watch more than watch more than 5 Hours 5-20 Hours of online TV per Week of online TV per Week Users who watch more than 10 hours online per week are slightly less likely to have cable than users who watch less than 10 hours online - these are tomorrow's cord cutters, or cord trimmers. Method of Viewing/Connected Devices In the past month 42% watched TV on a connected device, via Netflix, or hooked their computer up to their TV to watch. NETFLIX 24% of users subscribe to Netflix. 40% of users Only 30% stream video streamed video to their TVs in the past month, which represents more than a three-fold increase over last year. other than Netflix on their TVs. Promiscuous users: those who stream Netflix to the TV, or connect their computer or another device to the TV, are twice as likely to use several methods of watching Internet video on their TV. sidereel Jan 11' Winter User Survey Demographics We're three years older last year's average user age was 26 and now it is 29. 68% 80% 18 – 34 Yrs Old 18 – 34 Yrs Old 2010 2009 44% 60% 18 – 24 Yrs Old 18 – 24 Yrs Old There is no correlation between age and time spent watching online. Social Media 25% want to see friends' 25% (2010) watch history Only 10% of users want to broadcast what they are watching – or want to watch – to their friends. 50% (2009) 29% use twitter but none of the check-in services had significant usage (also included GetGlue, Miso, Clicker, Foursquare) GetGlue miso clicker foursquare The Intemet Television Guide Web TV Between Two Ferns 12% The Guild Dorm Life of Users Watched one of the following Web TV Shows Legend of Neil Very Mary Kate Happy Tree Friends Web Therapy Mobile Percentage of SideReel Users owning mobile devices: 30% 16% iOS device Android iPad Android iPhone iPod Touch う 言 合 a 22% own an 5% own an iPad iPod Touch Time Spent Watching 78% of users 54% of users watch more than watch more than 5 Hours 5-20 Hours of online TV per Week of online TV per Week Users who watch more than 10 hours online per week are slightly less likely to have cable than users who watch less than 10 hours online - these are tomorrow's cord cutters, or cord trimmers. Method of Viewing/Connected Devices In the past month 42% watched TV on a connected device, via Netflix, or hooked their computer up to their TV to watch. NETFLIX 24% of users subscribe to Netflix. 40% of users Only 30% stream video streamed video to their TVs in the past month, which represents more than a three-fold increase over last year. other than Netflix on their TVs. Promiscuous users: those who stream Netflix to the TV, or connect their computer or another device to the TV, are twice as likely to use several methods of watching Internet video on their TV. sidereel Jan 11' Winter User Survey Demographics We're three years older last year's average user age was 26 and now it is 29. 68% 80% 18 – 34 Yrs Old 18 – 34 Yrs Old 2010 2009 44% 60% 18 – 24 Yrs Old 18 – 24 Yrs Old There is no correlation between age and time spent watching online. Social Media 25% want to see friends' 25% (2010) watch history Only 10% of users want to broadcast what they are watching – or want to watch – to their friends. 50% (2009) 29% use twitter but none of the check-in services had significant usage (also included GetGlue, Miso, Clicker, Foursquare) GetGlue miso clicker foursquare The Intemet Television Guide Web TV Between Two Ferns 12% The Guild Dorm Life of Users Watched one of the following Web TV Shows Legend of Neil Very Mary Kate Happy Tree Friends Web Therapy Mobile Percentage of SideReel Users owning mobile devices: 30% 16% iOS device Android iPad Android iPhone iPod Touch う 言 合 a 22% own an 5% own an iPad iPod Touch Time Spent Watching 78% of users 54% of users watch more than watch more than 5 Hours 5-20 Hours of online TV per Week of online TV per Week Users who watch more than 10 hours online per week are slightly less likely to have cable than users who watch less than 10 hours online - these are tomorrow's cord cutters, or cord trimmers. Method of Viewing/Connected Devices In the past month 42% watched TV on a connected device, via Netflix, or hooked their computer up to their TV to watch. NETFLIX 24% of users subscribe to Netflix. 40% of users Only 30% stream video streamed video to their TVs in the past month, which represents more than a three-fold increase over last year. other than Netflix on their TVs. Promiscuous users: those who stream Netflix to the TV, or connect their computer or another device to the TV, are twice as likely to use several methods of watching Internet video on their TV. sidereel Jan 11' Winter User Survey Demographics We're three years older last year's average user age was 26 and now it is 29. 68% 80% 18 – 34 Yrs Old 18 – 34 Yrs Old 2010 2009 44% 60% 18 – 24 Yrs Old 18 – 24 Yrs Old There is no correlation between age and time spent watching online. Social Media 25% want to see friends' 25% (2010) watch history Only 10% of users want to broadcast what they are watching – or want to watch – to their friends. 50% (2009) 29% use twitter but none of the check-in services had significant usage (also included GetGlue, Miso, Clicker, Foursquare) GetGlue miso clicker foursquare The Intemet Television Guide Web TV Between Two Ferns 12% The Guild Dorm Life of Users Watched one of the following Web TV Shows Legend of Neil Very Mary Kate Happy Tree Friends Web Therapy Mobile Percentage of SideReel Users owning mobile devices: 30% 16% iOS device Android iPad Android iPhone iPod Touch う 言 合 a 22% own an 5% own an iPad iPod Touch Time Spent Watching 78% of users 54% of users watch more than watch more than 5 Hours 5-20 Hours of online TV per Week of online TV per Week Users who watch more than 10 hours online per week are slightly less likely to have cable than users who watch less than 10 hours online - these are tomorrow's cord cutters, or cord trimmers. Method of Viewing/Connected Devices In the past month 42% watched TV on a connected device, via Netflix, or hooked their computer up to their TV to watch. NETFLIX 24% of users subscribe to Netflix. 40% of users Only 30% stream video streamed video to their TVs in the past month, which represents more than a three-fold increase over last year. other than Netflix on their TVs. Promiscuous users: those who stream Netflix to the TV, or connect their computer or another device to the TV, are twice as likely to use several methods of watching Internet video on their TV. sidereel Jan 11' Winter User Survey Demographics We're three years older last year's average user age was 26 and now it is 29. 68% 80% 18 – 34 Yrs Old 18 – 34 Yrs Old 2010 2009 44% 60% 18 – 24 Yrs Old 18 – 24 Yrs Old There is no correlation between age and time spent watching online. Social Media 25% want to see friends' 25% (2010) watch history Only 10% of users want to broadcast what they are watching – or want to watch – to their friends. 50% (2009) 29% use twitter but none of the check-in services had significant usage (also included GetGlue, Miso, Clicker, Foursquare) GetGlue miso clicker foursquare The Intemet Television Guide Web TV Between Two Ferns 12% The Guild Dorm Life of Users Watched one of the following Web TV Shows Legend of Neil Very Mary Kate Happy Tree Friends Web Therapy Mobile Percentage of SideReel Users owning mobile devices: 30% 16% iOS device Android iPad Android iPhone iPod Touch う 言 合 a 22% own an 5% own an iPad iPod Touch Time Spent Watching 78% of users 54% of users watch more than watch more than 5 Hours 5-20 Hours of online TV per Week of online TV per Week Users who watch more than 10 hours online per week are slightly less likely to have cable than users who watch less than 10 hours online - these are tomorrow's cord cutters, or cord trimmers. Method of Viewing/Connected Devices In the past month 42% watched TV on a connected device, via Netflix, or hooked their computer up to their TV to watch. NETFLIX 24% of users subscribe to Netflix. 40% of users Only 30% stream video streamed video to their TVs in the past month, which represents more than a three-fold increase over last year. other than Netflix on their TVs. Promiscuous users: those who stream Netflix to the TV, or connect their computer or another device to the TV, are twice as likely to use several methods of watching Internet video on their TV. sidereel Jan 11' Winter User Survey Demographics We're three years older last year's average user age was 26 and now it is 29. 68% 80% 18 – 34 Yrs Old 18 – 34 Yrs Old 2010 2009 44% 60% 18 – 24 Yrs Old 18 – 24 Yrs Old There is no correlation between age and time spent watching online. Social Media 25% want to see friends' 25% (2010) watch history Only 10% of users want to broadcast what they are watching – or want to watch – to their friends. 50% (2009) 29% use twitter but none of the check-in services had significant usage (also included GetGlue, Miso, Clicker, Foursquare) GetGlue miso clicker foursquare The Intemet Television Guide Web TV Between Two Ferns 12% The Guild Dorm Life of Users Watched one of the following Web TV Shows Legend of Neil Very Mary Kate Happy Tree Friends Web Therapy Mobile Percentage of SideReel Users owning mobile devices: 30% 16% iOS device Android iPad Android iPhone iPod Touch う 言 合 a 22% own an 5% own an iPad iPod Touch Time Spent Watching 78% of users 54% of users watch more than watch more than 5 Hours 5-20 Hours of online TV per Week of online TV per Week Users who watch more than 10 hours online per week are slightly less likely to have cable than users who watch less than 10 hours online - these are tomorrow's cord cutters, or cord trimmers. Method of Viewing/Connected Devices In the past month 42% watched TV on a connected device, via Netflix, or hooked their computer up to their TV to watch. NETFLIX 24% of users subscribe to Netflix. 40% of users Only 30% stream video streamed video to their TVs in the past month, which represents more than a three-fold increase over last year. other than Netflix on their TVs. Promiscuous users: those who stream Netflix to the TV, or connect their computer or another device to the TV, are twice as likely to use several methods of watching Internet video on their TV.

Demographics

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Who is using what when it comes to entertainment? From social media to mobile usage, this Sidereel infographic looks at different demographics and who is clicking and checking out what online and beyond.

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Social Media
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