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Deep Dive Into SEO Implementation

Take a look at how an SEO Audit helped brands take actions that improved their traffic. JUN DEC TRAFFIC A DEEP DIVE INTO SEO IMPLEMENTATION NOV OCT SEP AUG Search engine optimization can be mysterious even to the savviest marketer. JUL 90% MAY APR MAR BO% 80% FEB JAN . 70% 78% getting traffic gains through SEO. If your team is not with yau, even t the best SEO plan can fail. Get people on board and stick to vour implementation plans! 60% Team alignment is critical to TRAFFIC INCREASE 50% CLIENT 01 40% CLIENT 02 *.......*. 30% CLIENT 03 40% ******20% TRAFFIC INCREASE 10% 10% RECOMMENDATIONS TRAFFIC INCREASE 10% ....... CREATE LINK BAIT 20% 30% IMPLEMENTATION DEPTH CREATE SEO FRIENDLY CONTENT 30% ........ 2 .. 76 REDESIGN HOMEPAGE ........ ***. 50 3. IMPROVE PRIMARY NAVIGATION 60% ....* SOCIAL VOTING BUTTOANG 80% 70% IMPLEMENTATION DEPTH 5 REMOVE DUPLICATE 80% CONTENT 90% 100% TITLE TAGS FIX BROKEN LINKS 100% IMPLEMENTATION DEPTH FIX 404 PAGES IMPLEMENTATION DEPTH HI HEADERS 10 *These are example client recommendations. Subject to change based on client. Social Voting Buttons: Adding voting buttons such as "+1", "Like" and "Tweet" attract up to 8X more interactions than Fix Broken Links: Broken links frustrate users and search engines rank such links poorly. 1 Create Link Bait: Incorporating breaking news, entertaining articles and infographics encourages links to your site. 9 Fix 404 Pages: Check if your 404 pages are reporting the '404' HTTP response sharing buttons. Remove Duplicate Content: Search 6. engines do not generally return more code to the browser. 2 Create SEO Friendly Content: Use Google AdWords to identify popular keywords to place in the title tags, body text, meta tags and captions. 10 H1 Headers: Optimized headers allow search engines ta identify the topic of a than one version of the same page, so missed opportunity. This leads the search engines to consider pages carrying duplicate content as irrelevant or spam, and these pages may be removed from the search index. Instead, consider combining duplicate content onto a single page with a single URL. identical content on a website can be a passage or section of a page. Learn more about activating your marketing strategy at www.roidna.com/blog 3 Redesign Homepage: Flash often poses a problem when loading in Google preview. Evaluate homepage load time and check for any significant content around which keywords can be targeted. ROI DNA www.roidna.com a Title Tags: Ensure specific keyword phrases relevant to your company site are in the title tag. Keep them simple f facebook.com/roidna 4 Improve Primary Navigation: Ask someone outside your company if your navigation menus make sense. Make sure to have the right keywords 9 @roidna and less than 70 characters. in your anchor text. Take a look at how an SEO Audit helped brands take actions that improved their traffic. JUN DEC TRAFFIC A DEEP DIVE INTO SEO IMPLEMENTATION NOV OCT SEP AUG Search engine optimization can be mysterious even to the savviest marketer. JUL 90% MAY APR MAR BO% 80% FEB JAN . 70% 78% getting traffic gains through SEO. If your team is not with yau, even t the best SEO plan can fail. Get people on board and stick to vour implementation plans! 60% Team alignment is critical to TRAFFIC INCREASE 50% CLIENT 01 40% CLIENT 02 *.......*. 30% CLIENT 03 40% ******20% TRAFFIC INCREASE 10% 10% RECOMMENDATIONS TRAFFIC INCREASE 10% ....... CREATE LINK BAIT 20% 30% IMPLEMENTATION DEPTH CREATE SEO FRIENDLY CONTENT 30% ........ 2 .. 76 REDESIGN HOMEPAGE ........ ***. 50 3. IMPROVE PRIMARY NAVIGATION 60% ....* SOCIAL VOTING BUTTOANG 80% 70% IMPLEMENTATION DEPTH 5 REMOVE DUPLICATE 80% CONTENT 90% 100% TITLE TAGS FIX BROKEN LINKS 100% IMPLEMENTATION DEPTH FIX 404 PAGES IMPLEMENTATION DEPTH HI HEADERS 10 *These are example client recommendations. Subject to change based on client. Social Voting Buttons: Adding voting buttons such as "+1", "Like" and "Tweet" attract up to 8X more interactions than Fix Broken Links: Broken links frustrate users and search engines rank such links poorly. 1 Create Link Bait: Incorporating breaking news, entertaining articles and infographics encourages links to your site. 9 Fix 404 Pages: Check if your 404 pages are reporting the '404' HTTP response sharing buttons. Remove Duplicate Content: Search 6. engines do not generally return more code to the browser. 2 Create SEO Friendly Content: Use Google AdWords to identify popular keywords to place in the title tags, body text, meta tags and captions. 10 H1 Headers: Optimized headers allow search engines ta identify the topic of a than one version of the same page, so missed opportunity. This leads the search engines to consider pages carrying duplicate content as irrelevant or spam, and these pages may be removed from the search index. Instead, consider combining duplicate content onto a single page with a single URL. identical content on a website can be a passage or section of a page. Learn more about activating your marketing strategy at www.roidna.com/blog 3 Redesign Homepage: Flash often poses a problem when loading in Google preview. Evaluate homepage load time and check for any significant content around which keywords can be targeted. ROI DNA www.roidna.com a Title Tags: Ensure specific keyword phrases relevant to your company site are in the title tag. Keep them simple f facebook.com/roidna 4 Improve Primary Navigation: Ask someone outside your company if your navigation menus make sense. Make sure to have the right keywords 9 @roidna and less than 70 characters. in your anchor text.

Deep Dive Into SEO Implementation

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Are you drowning in the deep, murky depths of search engine optimization (SEO)? Although there is no magic formula to maintain high search engine rankings, there are a number of smart practices that, ...

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ROI DNA

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Social Media
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