Decoding Google Analytics

DECODING GOOGLE ANALYTICS Tech Expert TJ McCue takes you behind the numbers to truly understand your site analytics. WIDGETS VISIT DURATION Click the "+ Widget" button to add different metrics that display every time you log in (seeing the percentage of new visits, for example). You can also move widgets around your dashboard. Also known as "engagement," this tells how long visitors spend on your site/pages. Look closely at which days and times engagement is highest and put your best stories and blogs posts in those slots. Avg. Visit Duration • Avg. Visit Duration My Dashboard 00:03 20 00:01 + Add Widget Share Dashboard Au Aug 29 Sep S Sep 12 Google Analytics www. epating Cnt tng My Dashboard Aug 13, 2012-Sep 12. 2012- tigence tnte Avg Vist Durstern Goal Conerson Rale Ag Vis Dae Gaal Cesien R Viats EMWLM Help Abut Dashard CreatoDeite Deshd At aepot te Your D d Aug A Se Seps Sep t2 Sen H ceter Vists by Traftic Type Vists and Ag Vist Duraton by County/ Tentory Go tons and Coal Canverso Counry Terrtery Avg. Visit Duration Goal Vi Source Comp Conon Rate Unted Se s 237 data for ths wee Inda 23 00 2 Canade Unted Kingem 147.07% referral Phopnes CONVERSION 1 33.33% dirst You establish "goals" for your site, such as how many visitors download or purchase your product. Bangadesh 19.% organic France Gemany Vrete and Pageews by Mobile Sngpe Mobile Pagwviem Viss Goal Conversion Rate No эне Ya • Goal Conversion Rate 100% TRAFFIC TYPES This shows how visitors arrived at a site. Direct: People typed your address in a browser window (and your marketing is working!). Search: Searched Google, Bing, etc. for you. Referral: Visits that came in through another site where you content/site A.. Aug 29 Sep 5 Sep 12 was linked or mentioned. Visits by Traffic Type MOBILE Tells you how many potential customers are accessing your site from a smartphone. To boost this, optimize your site for mobile, including Android and iOS devices. Visits and Pageviews by Mobile 147.07% referral Visits Mobile Pageviews 161 Visits No 310 510 1 33.33% direct 114 Visits Yes 32 37 1 19.59% organic 67 Visits Produced on OPENForum.com Illustration by David Foster Complied by TJ McCue Sources: Google, Tech Biz Talk OPEN Forum AMERION