The Daily Deals Bandwagon Dissected

DEALS! Deal of the day websites have exploded in popularly in recent years, offering both a great way to save on everyday goods and services and an avenue for retailers to reach out to new DEALS! Deals! markets. But a field once dominated by two major players is about to be shaken up by Facebook with its 600M-strong user base, and Google with its online ubiquity and deep pockets. So how do the major services compare? Here's a breakdown: and more deals.. livingsocial GROUPON facebook Google FACEBOOK DEALS GOOGLE OFFERS Company 2007 2008 2011 2011 FOUNDED In... GOOGLE: 1996 FACEBOOK: 2004 Revenue! : $50m $100M TBA TBA PER MONTH GOOGLE: $2.86B PER MONTH PER MONTH FACEBOOK: $170+M PER MONTH "estimated VALUATION Of Company $2.98 $6-15e $1728 $758 "estimated COMPANY YES! YES! YES! YEC! TAKES CUT OF DEAL? PLUS REVENUE FROM UNUSED PURCHASES BUT NOT FROM CHECK-IN DEALS Retailer's Cut 60% 50% TBA TBA Membership Base! 100- 70M+ 200M 28M+ 600m+ (POTENTIALLY) (POTENTIALLY) FACEBOOK NEWSFEED WEB Web Web EMAIL ADVERTICING! DEALS PAGE Email Email AD NETWORKS SPONSORED UNITS NOTIFICATIONS GOOGLE READER MARKETS 200+ 565+ (SO FAR) (SO FAR) INITIAL LAUNCH IN BETA LAUNCH IN NYC, SAN FRAN- CISCO, OAKLAND, AND PORTLAND, OR. WORLDWIDE WORLDWIDE ATLANTA, AUSTIN, DALLAS, SAN DIEGO AND SAN FRANCISCO. MINIMUM PURCHASE REQUIRED? NO YES! NO YES! DEAL BECOMES FREE IF 3 FRIENDS BUY IT APPS AVAILABLE! iPhone Android TBA TBA iPhone Blackberry Paperless = Voucher Option- YES! YES! N/A YEC! FACEBOOK FACEBOOK FACEBOOK FACEBOOK WALL POST SHARING FEATURES WALL POST WALL POST WALL POST FACEBOOK 'LIKE' TWITTER TWITTER TWITTER FACEBOOK PRIVATE EMAIL EMAIL EMAIL MESSAGE GOOGLE BUZZ EMAIL Payment Optious! * Debit Debit Debit Debit Credit Card Credit Card Credit Card Credit Card FACEBOOK CREDITS GOOGLE CHECKOUT (ONLY WORKS FOR VOUCHERS SO FAR) FACEBOOK FAMILY EDITION! WILL FOCUS ON ADDITIONAL FEATURES! SOCIAL DEALS! OFFERS FAMILY- ORIENTED DISCOUNTS. I.E. CONCERTS (IN 58 MARKETS AS OF 04/11) N/A N/A & EVENTS FACEBOOK CREDITS! INSTANT DEALS! BLURS LINE BETWEEN RECENTLY LAUNCHED VIRTUAL CURRENCY & REAL WORLD GOODS/SERVICES IN A TEST MARKET Competitive Advantage! INTEGRATION WITH OTHER GOOGLE Complete integration with Facebook Brand loyalty Established SERVICES deal brand First-mover HUGE RESOURCES advantage BRAND RECOGNITION FACEBOOK'S THE COMPETITION LIVINGSOCIAL IS Bottom IS HEATING UP POTENTIAL REACH THE REACH OF ADJUSTING TO THE COMPETI- IS LIMITLESS, & IF GOOGLE IS MIGHTY, THOUGH WITH NO I TRULY INNOVATIVE FEATURES, IT LOOKS LIKE GOOGLE HAS ITS AND GROUPON ISN'T DEVIATING THEIR CONSUMERS TION BY VARYING ITS OFFERINGS. FROM ITS ORIGI- PROVE THAT THEY NAL BUSINESS WANT GOOD Line LIVINGSOCIAL DEALS TO SHARE MODEL. WILL THE ESTIMATES WITHIN A SOCIAL CIRCLE, FACEBOOK AGGRESSIVE SURPASSING ROAD CUT OUT GROWTH PLANS GROUPON'S REV- WILL BE THE FOR THEM IN THIS ENUES IN JANU- ARY 2012. BE ENOUGH TO KEEP GROUPON FORCE TO BE COMPETITIVE ON TOP? RECKONED WITH MARKET. IN THIS INDUSTRY. CREATED BY! www.OnlineMBA.com References: http://www.nytimes.com http://www.techcrunch.com http://www.readwriteweb.com http://www.mashable.com http://en.wikipedia.org