The Cronut: New Yorkers & The Social Media Hype Machine

NEW YORKER'S +THE HYPE MACHINE INVESTIGATE: 500K THE CRONUT" TM #Cronut Tweets HOW NEW YORKER'S USED SOCIAL MEDIA TO TURN A NEIGHBORHOOD TREAT INTO A GLOBAL OBJECT OF AFFECTION START May of 2013 Dominique Ansel Bakery proudly gave birth to a olb 1.80z croissant-douhnut hybrid in New York, NY AKA: THE CRONUT 600 Avg. # of Cronut tweets p/day 75K Instagram photos 20K Online articles published about the Cronut 300 $5 *90K 25 Minimum amount of Cronuts baked each day Cost per Approx. number of Cronuts sold Cronut voted in TIME's Cronut 25 Best Innovations of 2013 The Cronut has SOLD OUT everyday since its 05/10/2013 launch 100% 100% 100% 100% 100% 100% 100% 100% MAY13 JUN13 JUL13 AUG13 SEP13 ост13 NOV13 DEC13 Created by KNSTRCT Powered by (intel)