Create a Social Media Marketing Strategy and Increase Your Audience

CREATE A SOCIAL MEDIA MARKETING STRATEGY AND INCREASE YOUR AUDIENCE DORM CHOOSE SOCIAL MEDIA MARKETING GOALS THAT ALIGN TO BUSINESS OBJECTIVES SET S.M.A.R.T. GOALS The first step to creating a winning social media strategy is to establish your objectives and goals . Without goals , you have no way to measure success and return on investment ( ROI ) . 20 LEARN EVERYTHING YOU CAN ABOUT YOUR AUDIENCE CREATE AUDIENCE PERSONAS Knowing who your audience is and what they want to see on social media is key . That way you can create content that they will like , comment on , and share . It's also critical if you want to turn social media followers into customers for your business . GET TO KNOW YOUR COMPETITION % 1 CONDUCT A COMPETITIVE ANALYSIS A competitive analysis allows you to understand who the competition is and what they're doing well ( and not so well ) . You'll get a good sense of what's expected in your industry , which will help you set social media targets of your own . DO A SOCIAL MEDIA AUDIT 2 SET UP ACCOUNTS AND IMPROVE PROFILES 3 If you're already using social media , take stock of your efforts so far . Ask yourself the following questions : • What's working , and what's not ? • Who is engaging with you ? • Which networks does your target audience use ? • How does your social media presence compare to the competition ? 4 www.digiorm.com 5 DECIDE WHICH NETWORKS TO USE As you decide which social networks to use , you will also need to define your strategy for each . Benefit Cosmetics ' social media manager , Angela Purcaro , told eMarketer : " For our makeup tutorials we're all about Snapchat and Instagram Stories . Twitter , on the other hand , is designated for customer service . "