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Coupon Use Is On The Rise

20 Conporiaking Comelianing The Great Discou (Thanks to the Great American Recession) Sources: bizReport, WSJ, Neilsen COUPON UP COUPO We redeemed some 3.3 billion coupons last year-a remarkable 27 perčent leap from 2008. COUPON OUPON Online coupon use skyrocketed-companies issued twice as many as in 2008, but redemptions rose 360 percent. Average saving per coupon: Just $1.44 Let's assume you spend a minute per coupon. Saving $1.44 for a minute's effort is the equivalent of saving $14.40 for 10 minutes. Hourly rate: $86.40 Unlike the money you earn at work, saved money is tax free. Someone who saves $25 a week will save $100 a month, and $1,200 a year. Over a lifetime that can easily grow to $100,000 or more-even after accounting for inflation. 263% TOP 10 69% REDEMPTION TYPES GROWTH 10 with significant redemption 51% 48% 45% 39% 38% 31% 30% 27% DIRECT MAGAZINE INSTANT DIRECT ELECTRONIC FREE "POP UP REDEEMABLE MAIL CO OP DIGITAL STANDING PROMOTIONS INSERT INTERNET SHELF IN AD MAIL CHECK Given that women tend to make the majority of purchase decisions within the family unit it's unsurprising that women would be more influenced by coupons than Which Is More Effective Print or Online Coupons? Online coupons have stronger appeal than print - - --- -- - -- men - (Ranked on a 0-10 scale, where a difference of +/-0.2 is significant) 49% vs. Attention 39% Emotional Engagement Memory Retention The savdhed mo printed coupons $850 million for 2009, a 170% increase Year over Year. From 2007 to 2008 coupon savings grew by more than 130%. 7.0 more than Neurological Effectiveness Effectiveness Performance Indicator Scores: Purchase Intent Awareness Novelty Online ిదిద ODERAT Print Online coupons correspond more strongly with "savings* NeuroFocus tested for consumers' subconscious responses to two key coupon-related messaging concepts- "convenient" and "savings" using a rankings scale of High/Strong/Moderate/Mild/Low/None). The brainwaves and biometrics test results scored print and online coupons as even in the "convenient" category with a mild ranking. But the "savings" category showed online coupons gaining another major advantage: Online Print Who Uses the Most Coupons? Affluent Households More Apt to be Heavier Coupon Users, Non - users Lower Income % of Coupon User Group 10 20 30 40 50 60 70 80 90 100 16 12 11 10 16 16 19 NONUSER 21 14 11 14 14 18 18 12 11 10 15 15 20 16 12 11 10 17 14 20 15 12 11 10 15 17 20 CEAW 15 13 10 12 17 16 17 SUREREAW 12 12 11 11 16 18 20 ENTASTS 10 10 10 19 19 22 $20.000 to $29,999 $30,000 to $39.999 $40,000 to $50,000 to S70,000 to $100,000+ $49,999 $20.000 $69,999 $99,999 Definitions: Key NeuroMetrics: Attention: The degree of cognitive interest. Emotional Engagement: The degree of affective response. Memory Retention: The degree of memory encoding and learning involved Market Performance Indicators: Purchase Intent: The degree to which purchase/viewing intent has been formed. Awareness: The degree of messaging comprehension and understanding. Novelty: The ability to stand out in the clutter; and form defenses against competitive messages. REDEMPTION GROWTH %24

Coupon Use Is On The Rise

shared by rmmojado on Mar 28
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Many people look at coupons and wonder whether or not it is worth it clip them. Even the most frugal of us might have doubts. After all, how much could you really be saving. You might be surprised at ...

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