Click me

Content Strategy Burger

WFEVWFEV WfE OF EVWFEVWFEVWFEVWFEVWF EV 000000000000000000000 AUDIENCE: The meat of your strategy. For substance, invest the time to understand the information needs of your audience. 000 CONTENT THEME: The gooey, tasty information goodness that melts over your audience. Relevant content sticks. VOCE & TONE: The sauce! The flavour and personality of your content will depend on things like culture and industry. Tabasco? Ketchup? Mayo? CONTENT FORMAT: The mix of content condiments that add texture and variety to your strategy. BUN: Your digital channels provide the platform for your content strategy and hold it all together. © Mark Smiciklas, Digital Strategist, Inspired by Jeffrey L. Cohen, 6 Layers of Social Media Contest Strategy,

Content Strategy Burger

shared by msmiciklas on Mar 07
A good content marketing plan contains a number of different elements including theme, audience, tone, publishing channel, etc. But how do all of these components come together to form a cohesive stra...


Social Media
Did you work on this visual? Claim credit!

Get a Quote

Embed Code

For hosted site:

Click the code to copy


Click the code to copy
Customize size