Transcribed

Content Strategy Burger

WFEVWFEV WfE OF EVWFEVWFEVWFEVWFEVWF EV 000000000000000000000 AUDIENCE: The meat of your strategy. For substance, invest the time to understand the information needs of your audience. 000 CONTENT THEME: The gooey, tasty information goodness that melts over your audience. Relevant content sticks. VOCE & TONE: The sauce! The flavour and personality of your content will depend on things like culture and industry. Tabasco? Ketchup? Mayo? CONTENT FORMAT: The mix of content condiments that add texture and variety to your strategy. BUN: Your digital channels provide the platform for your content strategy and hold it all together. © Mark Smiciklas, Digital Strategist, IntersectionConsulting.com Inspired by Jeffrey L. Cohen, 6 Layers of Social Media Contest Strategy, Radian6.com

Content Strategy Burger

shared by msmiciklas on Mar 07

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A good content marketing plan contains a number of different elements including theme, audience, tone, publishing channel, etc. But how do all of these components come together to form a cohesive stra... tegy? After reading 6 Layers of Social Media Content Strategy by Jeffrey Cohen over at Radian6, I was inspired to create a visual metaphor that assembles all these content marketing ingredients. Although I agree with the layers discussed in Jeffrey’s post, I have a slightly different view about what makes up the ‘meat’ of an effective content strategy.

Publisher

Social Media Explorer

Designer

Mark Smiciklas