A Content Marketing Autopsy of a Popular

The 50 Richest People on Earth David Thomson & Family $13.0 B IV from media ownership Michael Bloomberg $16 B A from media ownership Ingvar Kamprad & Family $22 B from furniture retail Hans Rausing $10 BI from manufacturing Birgit Rausing & Family $9.9 BIV from manufacturing Stefan Persson $14.5 BI ▼ from fashion retail Mikhail Prokhorov $9.5 BIV from investments Paul Allen $10.5 BIV from software Jack Taylor & Family $9.5 B V from automotive Michael Otto & Family $13.2 BIV from retail Theo Albrecht $18.8 B from supermarket retail Sweden Michael Dell $12.3 BI from electronics Gerald Cavendish Grosvenor & Family $11 BIV from real estate Liliane Bettencourt $13.4 B from consumer products Russia Canada United Kingdom Karl Albrecht $21.5 B from supermarket retail Kwok Family $10.5 B from real estate Germany William Gates III $40 B from software Jim Walton $17.8 B ▼ from discount retail France Michele Ferrero & Family $9.5 BIV from chocolate Bernard Arnault $16.5 B ▼ from luxury goods United States Spain Italy Alice Walton Warren Buffett $37 B from investments $17.6 B ▼ Li Ka-shing Amancio Ortega $18.3 B from apparel retail from discount retail $16,2 B Saudi Arabia Hong Kong Mexico India from diversified sources Lawrence Ellison $22.5 B from software Christy Walton & Family $17.6 B from discount retail Mohammed Al Amoudi $9.0 BI• from oil Lee Shau Kee $9.0 BIV from real estate Charles Koch $14 B V from energy & manufacturing S Robson Walton $17.6 B ▼ from discount retail Prince Alwaleed Bin Talal Alsaud $13.3 B V from investments Carlos Slim Helu & Family $35 B from telecommunications David Koch $14 BIV from energy & manufacturing Forrest Mars Jr $9.0 BI from candy & pet food Jacqueline Mars $9.0 BIV from candy & pet food Mukesh Ambani $19.5 B ▼ from petrochemicals Anil Ambani $10.1 BI from diversified sources Abigail Johnson $10 BIV from finance John Mars $9.0 B IV from candy & pet food Ronald Perelman $10 BIA from investments George Soros $11 BIA from hedge funds Sergey Brin $12 BIV from internet Anne Cox Chambers $9.0 BI from media ownership Lakshmi Mittal $19.3 B ▼ from steel Source: Forbes Susanne Klatten $10 BIV from pharmaceuticals Stephen Ballmer $11 BIV from software Donald Bren $12 BIV from real estate Larry Page $12 B from internet George Kaiser $9.0 BIV from oil & gas Carl Icahn $9.0 BIV from investments wealth has increased in past year • no change in wealth over past year wealth has decreased in past year $100 Billion