Climbing the Ladder of Engagement with Influencers

Climbing The Ladder Of Social Engagement With Influencers Created by Ga Traackr Evangelized Engaged Interacted Interested Aware Establish Assert Your Presence A Rapport Create Value For Them Activate Them Formalize Your Thru Initiatives Relationship Follow & subscribe to their content Curate useful content Offer access to people & insights Invite participation (keynote, webinar) Send them business Share their content w/ your community Link back to their content Feature them on your content Wi Co-create content 2 Let them impact your company Connect w/ those who influence them Comment on their posts Build personal rapport Sponsor their initiatives Promote them on your channels L. Lo Lo your influençers respond or follow you back your influencers acknowledge your content your influencers mention you spontaneously your influencers activate awareness in others