Cheat Sheet For Marketing to Millennials

MILLENNIAL MARKETING CHEAT SHEET Born Between1980 - 2000 Numbering roughly 77 million, and with close to 10,000 of them turning 21 everyday in America, millennials are poised to reshape the economy; and their unique experiences will change the ways we buy and sell. This power will force companies to examine how they do business for decades to come. MILLENNIAL MARKETING STATS 90% 84% 44% 89% of Millennials of Millennials of Millennials of Millennials are willing to promote products through social in exchange for rewards. 90% of millennials report that user generated content at least somewhat will trust the can be found on recommendations Facebook. from friends more influences what they buy. than claims by the brand. 84% 77% 61% 70% of Millennials of Millennials of Millennials of Millennials feel personally responsible to make a difference don't trust traditional participate in ty reward account for more than seven in ten advertising. programs. Snapchat users. in the world. CELL PHONE USE 85% More than 85% of millennials in the US own smartphones. US millennials engage with their smartphones 45 times a day. 43% of millennials in the US are nonwhite, the largest share of any generation. One-fourth of millennials in the US speak a language other than English at home. Just 26% of US millennials are married, compared with 36% of Generation X, 48% of Baby Boomers and 65% of the Silent Generation at the same age. Millennials are the most educated gene- ration in American history with over 63% of Millennials having a Bachelor's Degree. 45% of Millennials will choose workplace flexibility over pay. 56% of Millennials won't accept jobs from companies that ban social media. 33%- -2 Years Average tenure for Millennials is 2 years (compared to 5 years for Gen X and 7 for Baby Boomers.) 33% of older millennials have earned at least a four-year college degree. 89% of Millennials would prefer to choose when and where they work rather than being placed in a 9-to-5 position. 89% Millennials are 44% more likely to trust experts, who happen to be strangers, than advertisements, and 247% more likely to be influenced by blogs or social networking sites." In 2016 Millennials wield about $1.3 trillion in annual buying power. By 2018 Millennials will have the most spending power of any generation. By 2018 Millennials will eclipse Boomers in spending power at $3.39 trillion. By 2025 3 out of every 4 workers globally will be Millennials. LINCHPINSEO