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Charity Social Media Benchmarking

Charity Social Media Benchmarking GOSS www.gossinteractive.com Interim Results My one big question would be 'How do I increase the level of engagement between the public and our organisation?" How do I approach offline to make online/social media work? What are the most important platforms to use and how can they be used most effectively? How can we turn Facebook 'friends' into financial support? Social Media Usage Public Relations 0 A ODO( 54% Fundraising O A ) { 48% Internal Communications A O2 44% Stakeholder Engagement AA ) 42% Social Media Usage by Department Volunteer Recruitment A A S 28% IT A A 24% Human Resources AA 18% 87% Facebook 82% Social Media Usage by Channel Twitter 37% Flickr You Tube 62% in 43% 17% V Vimeo Youtube LinkedIn PayPal 13% 20% Mobile Technology 23% Paypal 15% - Others Foursquare Myspace Posterous Stumbleupon 0% Digg Delicio.us Meetup Reddit Gowalla of those who responded said that 36% their biggest challenge to online fundraising is budget. said that they were under 57% pressure to reduce costs. 72% believe that delivering services online is efficient. Online Donations 60% 50% 40% % of Donations That Are 30% Collected on Your Website 20% 10% 0% Less than 5% 6% - 15% 16% - 25% 26% - 50% 51% - 75% 76% - 100% Don't know 000 100000 ч

Charity Social Media Benchmarking

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The results of the survey are a vital tool for organisations wishing to understand how well the third sector uses social media and digital communications. Additionally not for profits can use the insi...

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