Case Study: AirAsia Friendsy | Top Viral Social Media Campaign
shared by swatichopra823 on Oct 26
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Air Asia – Friendsy Facebook Campaign
In 2012 Air Asia started flights from Sydney to Kuala Lumpur.
But… they were up against fierce competition and lack of marketing budget.
They needed brand...
awareness…fast
So, Air Asia decided to launch a Facebook contest where a Facebook user will get to fly in Air Asia Airbus with 302 of his/her friends
The plane would be entirely theirs plus Air Asia would fund a 3-day vacation
And they could even choose seats for all of their friends
Result?
The whole campaign got viral and fan base of Air Asia got increased by 30%
It generated a PR worth $1.5 million
Around 2,300,000 people engaged with this contest
Source
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