BUSINESS CASE FOR CSR

: THE BUSINESS CASE CSR : It's in the facts: Research proves a measurable payoff exists of corporate social responsibility (CSR) initiatives to companies as well as their stakeholders. 1. THE MODEL CSR PROGRAMS attracts talent CONSUMER SUPPORT More proarams More choides EMPLOYEE ENGAGEMENT INCREASED FUNDING increases consumer's preference operating ncome WORD-OF- INCREASED PRODUCTNITY MOUTH SALES BETTER PRODUCTS; MORE SALES reputation and lagitimocy saves money COMPANY REPUTATION EMPLOYEE RETENTION BUSINESS PERFORMANCE 2. THE FACTS (one year study) how engagement change in operating income earnings per share growth rate net income growth rate affects financial performance 40% 27.8 20% 19.2 13.7 companies with high employee engagement 0% -3.8 -11.2 companies with low employee engagement -20% -40% -32.7 EMPLOYEE ATTRACTION CONSUMER'S PREFERENCE 7 out of 10 41% of Americans employed Americans trying to decide between two jobs offering the same location, job description, pay, and benefits would choose to work for the company that also supports charitable 100% say they bought a product because it was associated with a 50% 0% cause or issues in the last year - doubling since 1993. causes COMPANY REPUTATION MORE CHOICES, + MORE ENGAGEMENT More than half of executives thought their social responsibility strategies resulted in improving porate reputation and saw this as a business benefit. 79% 66% of companies say donations increasesd once they added more choices to their workplace giving programs Sources: The cost of replacing a mid-level employee is estimated to be iso% the value of their entire compensation. For high- level employees, the cost Can reach upwards of 750% EMPLOYEE RETENTION "Closing the Engagement Gap: A Road Map for Driving Superior Business Perfor- mance." TowersWatson.com. Towers Watson, 2008. Did know? you "2010 Cone Cause Evolution Study." Conelnc.com. Cone Inc, 2010. "Shaping the Future: Solving Social Problems Through Business Strategy." CorporatePhilanthropy.org. Committee Encouraging Corporate Philanthropy, 2010. Carroll, Archie B., and Kareem M. Shabana. "The Business Case for Corporate Social Responsibility" Director Notes. The Conference Board, June 2011. "Workplace Giving Works! Make It Work for You." LBGresearch.org. LBG Research Institute and LBG Associates, 2010. Northup, Jan. "Employee Retention Is the Key to Minimizing Turnover Costs." Web blog post. HR.com. HR.COM Limited, 30 Sept. 2010 Created by YourCause, LLC - Corporate Social Responsibility Solutions