Building a Brand on YouTube

Orabrush. HOW YOUTUBE HELPED AN ENTREPRENEUR TURN HIS IDEA INTO A MULTI-MILLION DOLLAR BUSINESS 2000 2009 2009 $500 DR. BOB AS A FINAL EFFORT, A MARKETING STUDENT SUGGESTS DR. BOB USE YOUTUBE WAS SPENT TO CREATES THE ORABRUSH BUT STRUGGLES TO CREATE THE FIRST YOUTUBE VIDEO YouTube THEIR FIRST VIDEO HAS SKYROCKETED TO 16 MILLION+ VIDEO VIEWS MARKET IT 1 MILLION 2010 YOUTUBE ADS BUILT A LOYAL FOLLOWING ORABRUSHES SOLD ONLINE 160,000+ SUBSCRIBERS 2010 TODAY 43 MILLION+ CHANNEL VIEWS RETAILERS INCLUDE: EQUIVALENT TO POPULATION OF VIDEO VIEWS CALIFORNIA i 3,500 OWalmart STORES ONLINE SALES 7,000 O CVS REACHED 40+ COUNTRIES STORES