Brand Experience: The Social Media Way

Brand Experience - The Social Media Way SOCIAL APPETITE B2B audience always have an appetite of social integration 1 billion facebook 500 million Ewitter INTERACTION B2B Audience interaction with brands on Facebook and Twitter 39% 29% 58% Have tweeted about Follow a brand Facebook users have liked a brand a brand 41% 29% 42% Have shared a link, video or story about a brand Have retweeted Have mentioned a brand about a brand in status update Users like to talk about your brand, GIVE THEM A REASON!! SOCIAL = ENGAGEMENT of people are more likely to engage with brands that of people use social media to find 29% 75% integrate social content into their digital properties or share information about products and brands SHARING Users share only positive updates about BRANDS 66% have 100+ friends 59% have mentioned in a status update have shared a link or video about 84% active on FB daily 57% a brand Average for FB members have Liked a Brand Customers trust brands that are friendly with SOCIAL MEDIA GAS in You Tube 59% of people are more likely to trust a brand that integrate social media of people are not likely to trust a brand that integrate social media 13% of people in 18 – 34 75% ages are more likely to buy products from brands who integrate social media of people are more likely to buy products from brands who integrate social media of people are more likely to share experiences with brands who integrate social media 63% 60% How Customers Want to receive information about their FAVOURITE BRAND ! 32% prefer short updates 27% emails 22% traditional offline ads 8% mailed flyers 5% blogs, press releases 5% video clips, youtube movies 1% audio/ podcasts FOLLOW twitter Why people follow a brand ? facebook 43.5% special offers/ deals 36.9% 23.5% current customers 32.9% 22.7% interesting or entertaining content 18.2% 6.3% friends are fan of the brand 6.2% 0.7% other 0.7% RESOURCES getsatisfaction.com oursocialtimes.com massrelevance.com theundercoverrecruiter.com