Transcribed

The Blog Tree: UK Edition

THE BLOG TREE UK EDITION SMARTA BLOG WE ARE VIPERCHILL SUB:STANTIAL DREW BROADSTUFF KE ON TECH PR A PR GUYS MUSINGS ITS N 50+ DISTILLED NEVILLEHOBSON.COM RED ROCKET FEVERBEE TECHNOBABBLE PR AND THE WEB ICROSSING NICK BURCHER ADLITERATE 41-50 COANER HOBO: A UK SEOBLOG IS PEATION SOCIAL MEDIA TODAY NAKED THE SANT INNOVATOR INSIDE MARK BOULTON SEOPTIMISED THE MARKETI DONUT NG МEDIA 31-40 PA & ME WAN'S RU BLO THE WORLD AT LARGE PHOENIX REALM CHRIS GARRET ON 100 AND BAD PR BLOGSTORM MIXERGY B2B MARKETING BLOG STEFAN STERN ON MANAGEMENT 21-30 CHINWAG PERFORMANCE NEVILLE POSTERS ENTRE SMART INSIGHTS OPEN DOT RORY CAL MEDIA FUTURESPACE O MARKETING O SOCIAL CLEVER TOUCH BLOG JCPR SAYS START-UP O TECH TE OG ANGEL'S O STARTUP FT TECH BLOG DEN POSTERSUK 10-20 INNONASE O PR O SEO O DESIGN BBC DOT.LIFE TECHCRUNCH EU THE NEXT WEB GIZMODO UK SCORING: BLOGLEVEL CONCEPT: ELOQUA RESEARCH: HOTWIRE PR DESIGN: JESS3 THE BLOG TREE: UK EDITION VISUALIZES BLOG INFLUENCE IN A NEW WAY: THE HIGHER THE "LEAF" IS POSITIONED ON THE TREE, THE MORE INFLUENTIAL THE BLOG IS, ACCORDING TO BLOGLEVEL. LEAF COLOR CORRESPONDS TO THE SUBJECT MATTER COVERED IN THE BLOG. THE ROOT SYSTEM COMPRISES BLOGS THAT "NOURISH" THE TREE WITH FRESH INFORMATION. BLOG LEVEL IS A BLOG MEASUREMENT TOOL CREATED BY JONNY BRENTWOOD AT EDELMAN. LEARN MORE AT BLOGLEVEL.EDELMAN.COM STATEOFSEARCH REPENE MESS STARTUPCAFE FUTURECOMMS MARKETING THE WALL POST HUFFINGTON PC

The Blog Tree: UK Edition

shared by JESS3 on Oct 04

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The Project: In 2010, award-winning content duo Eloqua and JESS3 explored the interrelationship among blogs in the original Blog Tree. In 2011, we paid homage to new blogs in our New Growth Edition. A... nd in 2012, the forest just keeps growing as we turn our attention to our friends across the pond in this year’s blog list / infographic mashup: The UK Edition. Our Methodology: Using research from Hotwire PR and data from BlogLevel, we give you this year’s addition to our ever-growing forest, with special attention to many of the best blogs in the UK. A new, 3D update to the leaves reflects this next level of growth, while the colors correspond to subject matter and the leaves are placed to depict how influential each blog is. The roots provide the source of growth and new information for this blog tree, and as a final touch of symbolism and a nod to the UK, we’ve added a fox to the scene. Client Reaction: “Serializing success isn’t about repeating past accomplishments. It’s about repeating their spirit. The vibe — equal parts quirky and informative — of the preceding blog trees are alive and well in The Blog Tree: UK Edition, but the way the information is visualized is entirely new thanks to the creative minds at team JESS3.” — Joe Chernov, VP of Content at Eloqua

Publisher

Eloqua

Designer

JESS3