Transcript

Black Friday UK: Who will win the social media battle?

BLACK FRIDAY Social Media Brand Battle As Black Friday starts to gain traction in the UK, predicted as the beginning of the busiest shopping weekend of the year, we take a look at how the main retail players are preparing for a Black Friday battle through a comparison of their social media activity. Who will be leading the way? BRAND COLOUR KEY Argos very Currys John Lewis ASDA amazon FANBASE FACEOFF Twitter Followers Facebook Fans TOTAL @ amazonuk 786k 5,246,740 6,032,740 @argos_online 105k 986,642 1,091,642 @ verynetwork 63.7k 289,755 926,755 @curryspcworld 53.8k 490,100 1,028,100 @johnlewisretail 184k 827,367 1,011,367 @asda 28OK 1,454,500 1,734500 WINNER: Amazon WHO'S GOT 'KLOUT'? SOCIAL SHARES Whose website is generating the most social shares? 85 80 80 82,102 70 72 170,122 66 81,730 206,991 109,008 KLOUT SCORE WINNER: John Lewis WINNER: John Lewis FACEBOOK ENGAGING Who is proving most engaging on Facebook? @amazonuk 19,300 @argos_online 11,200 @ verynetwork 8,600 @curryspcworld 10,700 @johnlewisretail 58,000 @asda 194,000 WINNER: Amazon TWITTER ENGAGING Who is proving most engaging on Twitter? 4% 17% 35% 94% 96% 32% WINNER: John Lewis PTAT SCORE POSTS PER DAY Who's being talked about most on Facebook? Who has been most active? 1.7 93k 4.1 43.7k 23.5k 11.1k 2196 3870 1.8 1.6 0.8 WINNER: ASDA WINNER: Very RESPONSIVENESS FOLLOWERS Who has been most responsive? Gained followers per day. 85.3% 132 64.9% 108 542% 46.5% 529 40.4% 33 32 N/A WINNER: Very WINNER: Amazon AND THE WINNER IS: JOHN LEWIS! WHO ARE THEY TARGETING? Those most anticipating Using these hashtags... Black Friday are from.. 1. London 2. Cumbria #technews 3. Leeds #gaming #blackfriday 4. Lancashire 5. Hertfordshire 42% FEMALE #geeklife #technology 58% MALE Join us on Twitter @silverbean for all things digital marketing SILVERBEAN

Black Friday UK: Who will win the social media battle?

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Ahead of the biggest shopping day of the year, we take a look at how the UK's largest retailers are gearing up on social media. Who will win the social media battle on Black Friday 2014?

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