A Bird’s Eye View of Social Media Week 2012

AT Adobe A BIRD'S EYE VIEW OF SOCIAL MEDIA WEEK NEW YORK 18.2K MENTIONS PER CITY LONDON 16.5K HONG KONG SAO PAULO TORONTO 9K 5.4K 13.2K TOKYO PARIS 2.2K SAN FRANCISCO , ЗК 4K WASHINGTON D.C. MIAMI 5.7K 11.7K HAMBURG 2.9K SINGAPORE 2.4K TOP 10 INFLUENCERS BY TOTAL REẠCH TNW ALL Adobe OJAYOATWAY OTHENEXTWEB OLUIZINACIO1 @DIGIPHILE ESMW12 PADOBE @SOCIALMEDIAWEEK @AZMORROWKNIGHT GANNTRAN. @CAMMIPHAM OPARAMENDRA SOCIAL MEDIA WEEK MENTIONS IF TWEETS = NOVELS Each novel contains 40,000 words 12 MONDAY FEB 13, 2012 TUESDAY 8. FEB 14, 2012 WEDNESDAY FEB 15, 2012 O #SMW12 #SMWHH #SMWHK #SMWLDN #SMWMIAMI #SMWNYC #SMWPARIS #SMWSF #SMWSP #SMWSG #SMWTOK #SMWTO #SMWWDC THURSDAY 6. FEB 16, 2012 FRIDAY FEB 17, 2012 FEB 13 FEB 14 FEB 15 FEB 16 FEB 17 THE POWER OF THE TWEET = MENTIONS AUDIENCE 1 TWEET 1 TWEET 1 TWEET 1 TWEET 1 TWEET 1 TWEET REACHES 6033 REACHES 1130 REACHES 2417 REACHES 2752 REACHES 4191 REACHES 1112 MOST INFLUENTIAL HONG KONG 5.4K HAMBURG 2.9K LONDON 16.5K MIAMI 11.7K NEW YORK 18.2K PARIS 2.2K 3.ЗМ 2.5M 32.6M 39.9M 32:IM 76.5M 1 TWEET 1 TWEET 1 TWEET 1 TWEET 1 TWEET 1 TWEET REACHES 4458 REACHES 1975 REACHES 3855 REACHES 1611 REACHES 2718 REACHES 2131 TOKYO WASHINGTON DC 5.7K SAN FRANCISCO SAO PAULO SINGAPORE TORONTO ЗК 9K 2.5K 4K 13,2K бм 4M 10.8M 28,1M 25.3M 34.7M This infographic has been bought to you by Adobe SocialAnalytics E @AdobeUK #AdobeSocial Adobe Digital Marketing Europe f AdobeDigitalMarketing Book Calculations Each Novel contains 40,000 words en.wikipedia.org/wiki/Word_count - A tweet based on mean length was 67.9 characters. The median was 60. flickr.com/photos/hepwori/6732189421/in/photostream The average word length is 5 http://en.wikipedia.org/wiki/Wikipedia:Size_comparisons All data for Twitter has been derived from the following hashtags #SMW12 #SMWHH #SMWHK #SMWLDN #SMWMIAMI #SMWNYC #SMWPARIS #SMWSF #SMWSP #SMWSG #SMWTOK #SMWTO #SMWWDC MENTIONS 38.4K 26.3K 32.4K 29.8K 19.4K