The Benefits of Email Marketing and Social Media Marketing

THE BENEFITS OF Email Marketing AND S Social Mędia Marketing Email Marketing |Social S Media Marketing Creating and maintaining a mailing list is easy Potentially gathers a huge amount of fans, followers or 'likes' Creates opportunities to network and engage with a broad audience Easy integration with customers Low cost; cheaper than other forms of direct marketing Little or no cost; one of the cheapest forms of marketing available Campaigns are easy to track and ROI is measurable Campaigns are measurable through a number of free tools Works on business 'push' strategy rather than 'pull' Captures immediate interaction and feedback from customers Helps generate repeat business Generate brand awareness Opt-in features make email a form of consensual marketing Helps improve search engine ranking